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Predicting Venue Popularity Using Crowd-Sourced and Passive Sensor Data

Chair of Transportation Systems Engineering, Department of Civil, Geo and Environmental Engineering, Technical University of Munich, 80333 Munich, Germany
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Smart Cities 2020, 3(3), 818-841; https://doi.org/10.3390/smartcities3030042
Received: 21 June 2020 / Revised: 30 July 2020 / Accepted: 4 August 2020 / Published: 6 August 2020
(This article belongs to the Special Issue Feature Papers for Smart Cities)
Efficient and reliable mobility pattern identification is essential for transport planning research. In order to infer mobility patterns, however, a large amount of spatiotemporal data is needed, which is not always available. Hence, location-based social networks (LBSNs) have received considerable attention as a potential data provider. The aim of this study is to investigate the possibility of using several different auxiliary information sources for venue popularity modeling and provide an alternative venue popularity measuring approach. Initially, data from widely used services, such as Google Maps, Yelp and OpenStreetMap (OSM), are used to model venue popularity. To estimate hourly venue occupancy, two different classes of model are used, including linear regression with lasso regularization and gradient boosted regression (GBR). The predictions are made based on venue-related parameters (e.g., rating, comments) and locational properties (e.g., stores, hotels, attractions). Results show that the prediction can be improved using GBR with a logarithmic transformation of the dependent variables. To investigate the quality of social media-based models by obtaining WiFi-based ground truth data, a microcontroller setup is developed to measure the actual number of people attending venues using WiFi presence detection, demonstrating that the similarity between the results of WiFi data collection and Google “Popular Times” is relatively promising. View Full-Text
Keywords: big data; mobility pattern; venue popularity; Google popular times; WiFi data collection big data; mobility pattern; venue popularity; Google popular times; WiFi data collection
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Timokhin, S.; Sadrani, M.; Antoniou, C. Predicting Venue Popularity Using Crowd-Sourced and Passive Sensor Data. Smart Cities 2020, 3, 818-841.

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