Assessment of Online and Onsite Information on Heritage and Its Presentation in Slovak Geoparks

Geoparks, via the ABC geotourism concept, represent ideal places to effectively combine natural and cultural heritage, allowing visitors to better understand the country’s history and development. In this way, the sustainable development of local communities is promoted and contributes to the protection of the unique natural and cultural values of the region. Proper presentation of natural and cultural heritage in a geopark is key to developing soft forms of tourism, e.g., geotourism or ecotourism. The paper focuses on Slovak geoparks with a special emphasis on analysing the information availability and presentation of both natural and cultural heritage in these areas from the perspective of potential geopark visitors. Based on the analysis and evaluation of defined categories, including websites, social media platforms, mobile applications, information centres, brochures, educational trails, information panels, and guided tours, results show that, in general, existing geoparks’ promotional materials can be considered the best source of information on heritage and its presentation. On the other hand, the most significant identified shortcomings include insufficient use of mobile applications, a lack of educational activities, and the relatively low quality of existing educational trails. However, considerable differences exist in information access and heritage presentation in Slovak geoparks. Based on the findings, specific measures are suggested as potential solutions to enable the appropriate and correct presentation of heritage in the territories of Slovak geoparks. Their practical application will contribute to the development of Slovak geoparks, increase awareness of heritage located in the areas of individual geoparks, and provide a better understanding of the values of this heritage by the wider public.