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Article

Differences in Consumer Preferences for Lamb Meat before and during the Economic Crisis in Spain. Analysis and Perspectives

by
Adrián Rabadán
1,*,
Laura Martínez-Carrasco
2,
Margarita Brugarolas
2,
Casilda Navarro-Rodríguez de Vera
2,
Estrella Sayas-Barberá
2 and
Rodolfo Bernabéu
1
1
Escuela Técnica Superior de Ingenieros Agrónomos y de Montes (ETSIAM), Universidad de Castilla-La Mancha, Campus Universitario s/n, 02071 Albacete, Spain
2
Escuela Politécnica Superior de Orihuela (EPSO), Universidad Miguel Hernández, Avenida de la Universidad de Elche, s/n, 03202 Elche, Spain
*
Author to whom correspondence should be addressed.
Foods 2020, 9(6), 696; https://doi.org/10.3390/foods9060696
Submission received: 30 April 2020 / Revised: 25 May 2020 / Accepted: 27 May 2020 / Published: 29 May 2020
(This article belongs to the Special Issue Safety of Animal Products)
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Abstract

Determining the preferences of food consumers is key for adapting supply and demand. This adaptation of supply is dynamic rather than static, given that it develops over time and is influenced by both social and economic factors. This work presents an analysis of the development of lamb meat consumption at two points in time, 2004 and 2014, before and in the midst of the economic crisis in Spain (2007–2017). Our findings show that together with the external appearance and against the backdrop of an economic recession, price has a greater impact on consumers’ purchasing decisions than origin and quality seals, despite these being attributes that are traditionally used as a guarantee of food safety and traceability. This suggests that in times of economic crisis consumer preferences shift towards attributes that are less related to product quality. Nonetheless, the comparison of the consumer segments for each of the years under study revealed that age and level of education are the socioeconomic factors that most influence the preferences of lamb meat consumers.
Keywords: agro-food marketing; consumer behavior; economic crisis; food safety; origin agro-food marketing; consumer behavior; economic crisis; food safety; origin

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MDPI and ACS Style

Rabadán, A.; Martínez-Carrasco, L.; Brugarolas, M.; Navarro-Rodríguez de Vera, C.; Sayas-Barberá, E.; Bernabéu, R. Differences in Consumer Preferences for Lamb Meat before and during the Economic Crisis in Spain. Analysis and Perspectives. Foods 2020, 9, 696. https://doi.org/10.3390/foods9060696

AMA Style

Rabadán A, Martínez-Carrasco L, Brugarolas M, Navarro-Rodríguez de Vera C, Sayas-Barberá E, Bernabéu R. Differences in Consumer Preferences for Lamb Meat before and during the Economic Crisis in Spain. Analysis and Perspectives. Foods. 2020; 9(6):696. https://doi.org/10.3390/foods9060696

Chicago/Turabian Style

Rabadán, Adrián, Laura Martínez-Carrasco, Margarita Brugarolas, Casilda Navarro-Rodríguez de Vera, Estrella Sayas-Barberá, and Rodolfo Bernabéu. 2020. "Differences in Consumer Preferences for Lamb Meat before and during the Economic Crisis in Spain. Analysis and Perspectives" Foods 9, no. 6: 696. https://doi.org/10.3390/foods9060696

APA Style

Rabadán, A., Martínez-Carrasco, L., Brugarolas, M., Navarro-Rodríguez de Vera, C., Sayas-Barberá, E., & Bernabéu, R. (2020). Differences in Consumer Preferences for Lamb Meat before and during the Economic Crisis in Spain. Analysis and Perspectives. Foods, 9(6), 696. https://doi.org/10.3390/foods9060696

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