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Journal: Foods, 2019
Volume: 8
Number: 369
Article:
Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
Authors:
by
Héctor Hugo Pérez-Villarreal, MarÃa Pilar MartÃnez-Ruiz and Alicia Izquierdo-Yusta
Link:
https://www.mdpi.com/2304-8158/8/9/369
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