Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
Figure 1
Pérez-Villarreal, H.H.; Martínez-Ruiz, M.P.; Izquierdo-Yusta, A. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods 2019, 8, 369. https://doi.org/10.3390/foods8090369
Pérez-Villarreal HH, Martínez-Ruiz MP, Izquierdo-Yusta A. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods. 2019; 8(9):369. https://doi.org/10.3390/foods8090369
Chicago/Turabian StylePérez-Villarreal, Héctor Hugo, María Pilar Martínez-Ruiz, and Alicia Izquierdo-Yusta. 2019. "Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?" Foods 8, no. 9: 369. https://doi.org/10.3390/foods8090369
