Meat Analog Products: Current Worldwide Scenario and Future Perspectives in Consumption and Regulation
Abstract
1. Introduction
2. Methodology
3. Changes in Adherence to Plant-Based Diets
4. Regulation for Meat Analogs
5. Study Limitations and Future Perspectives
6. Final Considerations
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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| (“meat substitute*” OR “meat substitutes*” OR “meat analog*” OR “meat analogue*” OR “meat alternative*” OR “meat alternatives*” OR “meat-free product*” OR “meat free product*” OR “simulated meat*” OR “meat-like” OR “meat-like product*” OR “plant-based” OR “plant based” OR “plant-based meat*” OR “vegetable protein*” OR “non-animal protein*” OR “non animal protein*” OR “alternative protein*” OR “unconventional protein*” OR vegan*) |
| “Meat Substitutes” [Mesh] OR “meat analog*” OR “meat analogue*” OR “meat substitute*” OR “meat alternative*” OR “plant-based meat*”) AND (“Legislation, Food” [Mesh] OR “Food Standards” [Mesh] OR legislat* OR law* OR regulat* OR “food regulation*” OR regulament*) |
| (“meat analog*” OR “meat analogue*” OR “meat substitute*” OR “meat alternative*” OR “meat-free product*” OR “plant-based meat*” OR “simulated meat*” OR “meat-like product*”) AND (“food packaging” OR packaging OR label* OR labelling OR labeling OR “nutrition label*” OR “nutrition labelling” OR “nutritional inform*” OR “nutrition facts” OR “nutritional facts” OR “nutrition declaration” OR “front-of-pack*” OR “front of pack”) |
| (“meat analog*” OR “meat analogue*” OR “plant-based meat*” OR “meat substitute*”) AND (label* OR “nutrition label*” OR “nutritional inform*” OR “nutrition facts”) |
| (“Meat Substitutes” [Mesh] OR “Plant-Based Diet” [Mesh] OR “meat analog*” OR “meat substitute*” OR “plant-based meat*”) AND (“Food Consumption” [Mesh] OR “Consumer Behavior” [Mesh] OR “Feeding Behavior” [Mesh] OR “consumer trend*” OR “consumer perception*” OR “purchase intention*”) |
| References/Year/Country | Studies | Consumption Indicator | Key Findings |
|---|---|---|---|
| Sullivan et al. [34] United States | Cross-sectional series (National Health and Nutrition Examination Survey 1999–2020; n = 51,698). | Time-based evolution of plant-based diets (≥50% plant protein) according to 24 h dietary recall. | The proportion of adults in the United States consuming plant-based diets increased from 14.4%. The quality of plant-based diets, as measured by Healthy Eating Index (HEI)-2020 scores, improved from 52.1% to 55.8%. |
| Strässner et al. [35] Germany | Validation/scale studies with consumers. | Behavioral changes to reduce meat consumption and adopt plant-based diets. | The study presents evidence on the effectiveness of a new Power Dialogue (PD) scale in reducing meat consumption, supported by psychometric validation. The research identified two superior factors and five inferior factors, suggesting that highlighting the benefits of a plant-based diet and minimizing perceived disadvantages may be effective strategies for motivating consumers to reconsider their eating habits in relation to meat. Among the barriers are health, legitimacy, and viability barriers of plant-based products. |
| Rizzo et al. [36] Italy | Consumer study (focus on habits) | Consumption of plant-based meat alternatives | The survey was conducted with people over the age of 18 and had 1142 participants. Among eligible participants (n = 874), 176 (20.14%) reported consuming these products at least two to three times a week. The survey emphasized the importance of public policies, marketing strategies, and labeling related to plant-based products. The results indicate that these dimensions play a key role in how consumers perceive and select plant-based products. |
| Jeżewska-Zychowicz et al. [37] Poland | Survey with adults (n = 1003) | Demonstration of interest in reducing meat consumption and increasing plant intake. | The regular frequency of plant-based food consumption, the negative feelings toward meat, and the environmental identity stimulated the consumer’s intention to consume more plant-based foods and less meat. On the other hand, the pleasure of eating animal meat was reduced. |
| Ford et al. [38] United Kingdom | Focus groups (young consumers) | Current habits: reduction in meat consumption and use of alternative proteins | Reducing and/or eliminating meat consumption was the most frequently mentioned change in eating habits, reported by 63% of participants. They increased their consumption of plant-based foods as meat substitutes. Some participants mentioned that nutritional values are considered a problem for full adherence to a plant-based diet, but it was mentioned that it would be easier to reduce meat consumption since there are some very satisfactory substitutes on the market. |
| Tan et al. [39] Switzerland | Argentina, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Poland, Russia, Singapore, South Korea, Spain, Thailand, United Kingdom, and United States (n = 20,966). | Relationship between meat consumption and familiarity/satisfaction with plant-based products | Moderate meat consumers have greater knowledge and satisfaction with plant-based products. Variations were observed between countries, with factors such as age and meat consumption having less influence on the acceptance of these foods in Asian countries, as plant-based products are part of local food traditions. These results are relevant to better understand the factors influencing the consumption of plant-based foods and identifying effective strategies to promote plant-based diets worldwide. |
| Country | Documents | Strategies and Action Plans | Authors/Year |
|---|---|---|---|
| Argentina | Joint Resolution of the Secretary of Health Quality and the Secretary of Food, Bioeconomy, and Regional Development No. 5/2022 | Nomenclature: The use of official designations for animal-derived foods is prohibited, except to indicate aroma or flavor, and it is permitted to use terms that merely evoke them. Labeling: Products without animal-derived ingredients can display labels such as “100% plant-based,” provided that this indication appears prominently on the main face, alongside the product name. | Republic of Argentina [47] |
| Australia | Food Standards Australia New Zealand (ANZFS)—Information Requirements—Warning Statements, Advisory Statements, and Statements/2021 | Nomenclature: It is mandatory to declare any other name by which this food is known. Labeling: Any food sold must include the phrase “based on a protein substitute” on the front of the packaging. | Australia [48] |
| Brazil | Final version of analogous products (in public consultation until 24 September 2024) SDA MAPA Ordinance No. 1176, 4 September 2024. | Nomenclature: The labeling must be clear, precise, and in Portuguese, in accordance with the legislation. Labeling: On the main panel, use “Vegetal analog of [name of animal product]”, accompanied by the phrase “this product does not replace the corresponding animal origin product”. It is prohibited to claim sustainability, health, GMO-free, natural, or organic, except as provided by law or proven. | Brazil [49] |
| European Union | Food Information for Consumers (European Union) No. 1169/2011 | Labeling: The information on the packaging should not mislead consumers, and it should not be ambiguous or confusing. | European Union [50] |
| France | Decree nº 2022-144 | Nomenclature: Prohibits the marketing of plant-based products labeled with terms related to meat and meat products, such as “sausage,” “steak,” and “bacon”; it also prohibits the use of terms like “ham,” “meat,” “fillet,” and “loin” to designate plant-based products. | France [51,52] |
| Germany | FIC (UE) n.º 1169/2011 | Nomenclature: Terms such as “meatball” or “hamburger” can be used if there is a resemblance to the meat product. Labeling: “Vegetable meats” can only be included after a positive sensory test for appearance, taste, texture, and aroma. | Eurofins [53] Garcia et al. [28] Brazil Ikigai Law [54] |
| India | Food Safety and Standards Authority of India | Manufacturing: The production of vegan foods must occur in places free of non-vegan substances; when there is shared production line usage, complete cleaning is mandatory to avoid cross contamination. Labeling: It must comply with safety and food standards and display the approved vegan logo on the front of the packaging. | Food Safety and Standards Authority of India [55] |
| Indonesia | Regulation 25/2021 Regulation 31/2018 | Labeling: Packaged products, including meat substitutes, must have clear labels with ingredients, nutritional information, and allergens. In meat substitutes, the absence of animal meat and the list of additives and preservatives must be indicated. | Indonesia [56,57] |
| Italy | Law 172/2023 | Nomenclature: Prohibits the use of names, terms, or references related to meat, animal species, anatomy, butcher shops, delicatessens, fish markets, or animal-derived foods in non-meat products. | Italy [58] |
| Mexico | Official Mexican Standard 051-SCFI/SSA1-2010 | Nomenclature: Allows the use of additional terms to avoid consumer deception. Imitation products must display “imitation” prominently in the upper left corner of the label. The term is not allowed on items with a protected designation of origin or a recognized geographical indication. | Mexico [59] |
| Russia | The country reported on regulations and standards for the import of food and agricultural products. | No regulations were found for meat analogs. The labeling rules are governed by general food legislation. | Ayala [60] |
| Saudi Arabia | Saudi Food and Drug Authority—FD/GSO 9: 2013-2013 | Nomenclature: Products that imitate meat must contain clear information to avoid confusion with animal-origin products. Labeling: The information on the label must be presented in Arabic. | Saudi Arabia [61] |
| South Korea | Ministry of Food and Drug Safety | Updates on the establishment of legislation for alternative protein sources, including definition, specification, labeling, and safety assessment of technologies, including cultivated meat, should be implemented in 2024. | Neo [62] |
| Turkey | Food Code—2020 | No specific regulation for meat analogs. The Codex restricts products that give the impression that cheese is produced with vegetable oil or other food ingredients. | Turkey [63] |
| United Kingdom | British Standard Institution—Public Specification Available 224/2020 | Formulation: For those formulated with whole grains, nuts, seeds, and fruits, the use of any ingredient or product of animal origin is restricted. | British Standards Institution [64] |
| USA | Real Marketing Comestible Artificially Truthfully Act of 2019. | Nomenclature: meat imitation products can only be sold if the label prominently features the word “imitation” alongside the name and declares that they do not contain meat. Alternative foods are defined as “special dietary and nutritional additives,” including “plant-based edibles,” “soy-based,” or “plant protein products.” | United Nations. [65] United States Congress [66] |
| Regulatory Dimension | Main Challenges Identified | Implications for Consumption Standards and Regulatory Frameworks | References/ Year/ Country |
|---|---|---|---|
| Nomenclature and denomination of the product | Lack of standardized criteria for the use of expressions referring to meat analogs products. | Consumer confusion, lack of safety, barriers to international trade, and declining market confidence. | Demartini et al. [41], Italy. Zhang et al. [26], China. Musa-Veloso & Juana [27], Canada. Seehafer & Bartels [60], Germany Caputo et al. [71], United States |
| Labeling transparency | General guidelines for food labeling often show inadequacies for new categories of meat analog products. | Misconceptions regarding the equivalence of meat analog products in relation to animal meat can compromise the intentional choice of consumers. | Lähteenmäki-Uutela et al. [42] Finland Pereira et al. [28] Brazil. Aschemann-Witzel et al. [8], Denmark. Laureati et al. [62], Italy. |
| Product identity and definition | Lack of defined criteria determining what characterizes meat analog products. | Difficulty in comparing products, regulatory oversight challenges, and limitations on innovation. | Zhang et al. [26], China. Monaco [43], Germany. Kumar et al. [68], India. Karmaus & Jones [73], United States. |
| Nutritional composition and claims | High variety in the ingredients of the formulations and lack of important nutritional parameters. | Risks associated with misleading health claims, nutritional imbalance and security concerns. | Lima et al. [40] Brazil. Shireen & Wright [24] Canada. |
| The speed of Regulation in contrast to technological innovation | Regulatory frameworks progress more gradually than technological innovation. | Insecurity and slowness in accessing the market, in addition to differences in regulatory protection among nations. | Monaco [43], Germany. Karmaus & Jones [73], United States. |
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Cochlar, T.B.; Mercês, Z.d.C.d.; Salvadori, N.M.; Evangelista, S.M.; Strasburg, V.J.; Oliveira, V.R.d. Meat Analog Products: Current Worldwide Scenario and Future Perspectives in Consumption and Regulation. Foods 2026, 15, 376. https://doi.org/10.3390/foods15020376
Cochlar TB, Mercês ZdCd, Salvadori NM, Evangelista SM, Strasburg VJ, Oliveira VRd. Meat Analog Products: Current Worldwide Scenario and Future Perspectives in Consumption and Regulation. Foods. 2026; 15(2):376. https://doi.org/10.3390/foods15020376
Chicago/Turabian StyleCochlar, Tatiana Barbieri, Ziane da Conceição das Mercês, Natalia Maldaner Salvadori, Sabrina Melo Evangelista, Virgílio José Strasburg, and Viviani Ruffo de Oliveira. 2026. "Meat Analog Products: Current Worldwide Scenario and Future Perspectives in Consumption and Regulation" Foods 15, no. 2: 376. https://doi.org/10.3390/foods15020376
APA StyleCochlar, T. B., Mercês, Z. d. C. d., Salvadori, N. M., Evangelista, S. M., Strasburg, V. J., & Oliveira, V. R. d. (2026). Meat Analog Products: Current Worldwide Scenario and Future Perspectives in Consumption and Regulation. Foods, 15(2), 376. https://doi.org/10.3390/foods15020376

