Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire
1
Instituto Politécnico Nacional, CIIDIR Oaxaca, Oaxaca 71230, Mexico
2
Department of Business Management, Universitat Rovira i Virgili, 43204 Reus, Spain
*
Author to whom correspondence should be addressed.
Academic Editors: Cristina Calvo-Porra and Derek V. Byrne
Foods 2021, 10(2), 245; https://doi.org/10.3390/foods10020245
Received: 9 January 2021
/
Revised: 20 January 2021
/
Accepted: 22 January 2021
/
Published: 26 January 2021
(This article belongs to the Special Issue Consumer Behavior and Food Choice)
Socially responsible consumption benefits the environment, the consumer, and the producer. In Mexico, smallholder farmers are vulnerable, and the consumption of organic food products is low. Analysing the purchase intention of organic food products contributes towards generating the most appropriate marketing strategies. Previous models provide evidence that the attitude of the consumer is the biggest predictor of purchase intention. However, little is known about the results of the mediating effect of desire on said relationship. The objective of the study is to analyse the mediating effect of desire on the relationship between attitude and purchase intention. 204 consumers of organic food products were surveyed using a structured, self-administrated questionnaire or through face-to-face interviews, in established retail stores, alternative street markets, and via the web. It was found that when the benefits of organic food products to the consumer, environment, and smallholder farmers are evaluated favourably, then consumer desire is higher, and thus also purchase intention. Consumers have the highest purchase intention for organic food products when their desire to buy them to achieve a goal related with social, personal, and environmental benefits intervenes.
View Full-Text
Keywords:
organic food consumption; consumer attitude; consumer desire; green consumption; model of goal-directed behaviour; theory of planned behaviour
▼
Show Figures
Graphical abstract
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
MDPI and ACS Style
Leyva-Hernández, S.N.; Toledo-López, A.; Hernández-Lara, A.B. Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire. Foods 2021, 10, 245. https://doi.org/10.3390/foods10020245
AMA Style
Leyva-Hernández SN, Toledo-López A, Hernández-Lara AB. Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire. Foods. 2021; 10(2):245. https://doi.org/10.3390/foods10020245
Chicago/Turabian StyleLeyva-Hernández, Sandra N., Arcelia Toledo-López, and Ana B. Hernández-Lara. 2021. "Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire" Foods 10, no. 2: 245. https://doi.org/10.3390/foods10020245
Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.
