The main aim of this study is to build the investor’s profile in the Romanian chemical industry and to highlight the factors that influenced the decision of investing in Romania rather than other Central Eastern European countries. The data collection was performed in June 2019 and the list of the 150 foreign companies from the chemical industry was obtained from The National Trade Register Office. Data used in this research were collected using a questionnaire. Dependent variable represents the probability of investing in Romania, with the option of the other Central and Eastern European countries as reference group. The main part of our analysis focus on this question: “Which were the reasons that made you decide invest in Romania?” For analysis, a number of six main classes are used: Infrastructure, labor force, Agglomeration factors, Knowledge, Market Size and Cost factors (as independent variables). Main results consist in the presence of three factors with a positive impact. The paper also highlights that the main advantage considered by a foreign investor in Romania is represented by the cheap labor force. As a secondary conclusion, companies are also interested in other factors that are mentioned in the paper.
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