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Article

Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis

1
Faculty of Economic and Business, University of Bengkulu, Bengkulu 38371, Indonesia
2
Faculty of Economics and Business, University of Bina Insan, Lubuklinggau 31629, Indonesia
*
Author to whom correspondence should be addressed.
Academic Editors: João Carlos Correia Leitão, Angela Roman and Dina Batista Pereira
Economies 2022, 10(1), 19; https://doi.org/10.3390/economies10010019
Received: 19 October 2021 / Revised: 3 December 2021 / Accepted: 6 December 2021 / Published: 7 January 2022
(This article belongs to the Topic Open Innovation and Entrepreneurship)
Today, online Muslim clothing providers in Indonesia are faced with increasing competition in business openness. This condition requires online Muslim clothing providers to be more creative, innovative, effective and efficient by offering Muslim clothing products that are more valuable than competitors’. Therefore, a sophisticated and smart technology planning concept is needed for Muslim fashion consumers and to continue to achieve the benefits obtained by online Muslim clothing providers. This study aims to determine: (1) the influence of attitudes on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (2) the influence of subjective norm on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (3) the influence of perceived behavioral control on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (4) the effect of attitudes on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief, (5) the effect of subjective norm on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief, and (6) the effect of perceived behavioral control on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief. This study uses 1. independent variables, namely: attitudes, subjective norms, and perceived behavioral control. 2. The dependent variable is: Purchase intention. 3. The moderating variable is: religion. The data in this study are obtained from questionnaires distributed to 762 respondents. The method used is purposive sampling to all respondents who shopped online. The method is through the LISREL 8.7 program and t-test. These results indicate that the variables of attitude, subjective norm and perceived behavioral control influence the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis. They also find that the religious belief variable can moderate the variable of attitude towards the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis but not the subjective norm and perceived behavioral control variables. View Full-Text
Keywords: attitude; subjective norm; perceived behavioral control; online buying intention; religious belief attitude; subjective norm; perceived behavioral control; online buying intention; religious belief
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MDPI and ACS Style

Salim, M.; Aprianto, R.; Anwar Abu Bakar, S.; Rusdi, M. Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis. Economies 2022, 10, 19. https://doi.org/10.3390/economies10010019

AMA Style

Salim M, Aprianto R, Anwar Abu Bakar S, Rusdi M. Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis. Economies. 2022; 10(1):19. https://doi.org/10.3390/economies10010019

Chicago/Turabian Style

Salim, Muhartini, Ronal Aprianto, Syaiful Anwar Abu Bakar, and Muhammad Rusdi. 2022. "Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis" Economies 10, no. 1: 19. https://doi.org/10.3390/economies10010019

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