When More Is Less: The Inverted U-Shaped Impact of Digital-Intelligent Transformation on Value Co-Creation
Abstract
1. Introduction
2. Theoretical Foundation and Research Hypotheses
2.1. The Impact of Digital-Intelligent Transformation on Value Co-Creation
2.2. The Mediating Role of Organizational Agility
2.2.1. Market Agility as a Mediating Mechanism
2.2.2. Operational Agility as a Mediating Mechanism
2.3. The Moderating Role of Network Embeddedness
3. Research Design
3.1. Data Sources and Sample
3.2. Variable Measurement
3.3. Common Method Bias and Validity Tests
3.3.1. Common Method Bias
3.3.2. Reliability and Validity Tests
4. Empirical Results and Analysis
4.1. Descriptive Statistics and Correlation Analysis
4.2. Hierarchical Regression Analysis
4.2.1. Test of Direct Effects
4.2.2. Test of Mediating Effects
4.2.3. Test of Moderating Effects
4.3. Robustness Test
5. Conclusions and Discussion
5.1. Summary of Findings
5.2. Theoretical Contributions
- (1)
- This study deconstructs the dimensions of digital-intelligent transformation and reveals different failure mechanisms in the transformation process. Existing studies mostly regard digital-intelligent transformation as a single dimension and fail to pay attention to the differentiated mechanisms behind over-transformation. This paper empirically finds that DITL and DIAS each exhibit independent inverted U-shaped relationships. The quadratic terms of both have a significant effect on the model. This shows that transformation optimization needs to be based on precise policies tailored to different dimensions. This study also finds that the inflection point threshold of technology level is slightly lower than that of application breadth, indicating that the former is more likely to cause cognitive fatigue, while the latter is more likely to exacerbate coordination complexity. This study expands the theoretical boundaries of digital transformation and confirms that the digital paradox is not a single phenomenon but rather has differentiated manifestations in different transformation dimensions.
- (2)
- This study reveals the capability transmission mechanism behind the digital-intelligent transformation curve through mediation effect analysis. The level and scope of digital-intelligent technologies both influence value creation through organizational agility. Both dimensions have an inverted U-shaped effect on market agility and operational agility, transmitting the promoting or constraining effects of digital-intelligent transformation to the value co-creation outcomes. After incorporating overall agility into the model, the secondary effects of digital-intelligent technology level and application scope on value co-creation decrease or even become insignificant, verifying the partial mediating role of organizational agility. Comparing the action paths of different dimensions reveals differences in the capability formation mechanism between the two transformation approaches. The level of digital-intelligent technological adoption has a relatively stronger impact on operational agility, indicating that the improvements in technological depth are mainly reflected in the enterprise’s internal resource restructuring and process adjustment capabilities. In contrast, the driving effect of the breadth of digital-intelligent applications on the two types of agility is roughly equivalent. After digital technologies are implemented in various business processes, they effectively break down departmental barriers. By leveraging cross-functional integration, enterprises can more accurately seize external opportunities and significantly enhance internal collaboration efficiency. The research conclusions of this article expand the scope of the dynamic capability theory. Different dimensions of digital-intelligent transformation pass through different types of organizational agility and thereby shape the quality of both internal and external collaboration, ultimately influencing value co-creation. Beyond this internal transmission mechanism, the outer boundary of beneficial transformation is not fixed by the firm’s internal capacity alone but is shaped by its relational context.
- (3)
- This study found that network embeddedness plays a buffering role in the digital-intelligent transformation process. It expands the boundaries of enterprises’ transformation activities. Network embeddedness integrates the relational resources of enterprises in market and technological networks. Enterprises can access more external knowledge, experience references, and collaborative support when promoting digital-intelligent transformation. Empirical analysis found that network embeddedness has a significant moderating effect on the level and scope of digital-intelligent technology, extending the effective range of value co-creation to the right as a whole. The moderation results assign network embeddedness a distinct theoretical role rather than a secondary one. In information-processing terms, embeddedness is an external extension of the firm’s processing capacity. The positive interaction terms (DITL × NE = 0.095; DIAS × NE = 0.086) show that, in the rising region, well-embedded firms convert transformation into value more effectively because partners supply interpretive knowledge and practical experience that the firm lacks internally. The negative quadratic interactions (DITL2 × NE = −0.025; DIAS2 × NE = −0.022) show that embeddedness also flattens the downturn, that is, it moves the turning point to the right. Theoretically, this means that the boundary of beneficial transformation is not fixed by the firm’s internal capacity alone but is co-determined by its relational position: embeddedness externalizes part of the processing load onto the network, through shared knowledge that reduces analytical burden and through trust-based informal coordination that absorbs the rigidity of digital systems. This reframes network embeddedness from a background variable into a strategic lever for extending the safe range of transformation. Beyond information processing, network embeddedness also carries significance for the service-dominant logic framing of value co-creation: embeddedness is not merely a resource-access mechanism but a relational precondition for the trust and reciprocity that multi-actor resource integration requires. Firms with deeper network ties are better positioned to enact the collaborative, iterative value-creation process that service-dominant logic describes, and this relational readiness amplifies the productive range of digital-intelligent transformation rather than merely buffering its excesses. Taken together, these two mechanisms, namely external supplementation of information-processing capacity and the relational foundations of value co-creation, provide network embeddedness with a theoretical role that is comparable to, rather than secondary to, that of organizational agility.
5.3. Managerial Implications
- (1)
- Enterprises need to identify and manage the turning points of digital-intelligent transformation. Managers should not assume that increasing technology investment will necessarily improve collaborative performance. Instead, they should proactively identify signals that the enterprise is approaching the transformation threshold and dynamically adjust the pace of transformation. Enterprises can establish a digital-intelligent performance monitoring mechanism to capture signs of over-transformation. Regarding the depth of technology, if managers find that large volumes of data do not yield useful insights, or that the conclusions given by different platforms conflict with one another, it means that the analytical capabilities are no longer keeping up. At this stage, the enterprise should stop purchasing new systems. Enterprises should focus their efforts on data governance and employee training. They should fully assimilate existing technologies. From the perspective of application scope, when a company launches a large number of systems in multiple departments simultaneously, cross-departmental collaboration becomes extremely complex. If employees are tired because of frequent platform changes, it means that the pace of transformation is too fast. In this case, managers should integrate existing platforms and simplify internal business processes. Before starting a new round of technology expansion, enterprises must first ensure that the current system operates stably. In order to truly realize efficient digital-intelligent transformation, the focus is not to constantly increase technology investment, but to find a reasonable balance between the depth and breadth of technology application.
- (2)
- Enterprises need to find a suitable balance between digital transformation and improvement of organizational agility. Organizational agility is the key for enterprises to achieve value co-creation. However, it should be noted that such agility cannot be automatically achieved merely through digital technology; rather, it requires meticulous design and cultivation by enterprises. When managers evaluate digital technology investments, they should not only consider the capabilities of the technology itself, but also whether these investments enhance the enterprise’s ability to perceive and respond to market changes. Throughout system implementation, enterprises must maintain their own agility. When managers design work processes, they should be able to accommodate abnormal situations and avoid forcing strict adherence to fixed rules. Enterprises should grant authorization to front-line teams and, when necessary, allow them to deviate from standardized processes to promote collaboration. Regularly assess digital tools should be regularly assessed to determine whether they accelerate decision-making speed or add bureaucratic obstacles. When enterprises find that excessive transformation is risky, they should refrain from introducing new digital technologies. The focus should be on enhancing the organization’s ability to absorb and utilize existing systems. For example, prioritize optimizing data management and work processes, enhancing employee skills, and integrating fragmented platforms, so that the existing technologies can fully realize their potential. Enterprises should implement technological transformation in stages and not blindly expand into multiple areas simultaneously. Only by giving the organization sufficient time to learn and adapt can true capabilities be accumulated. This gradual transformation approach enables enterprises to fully leverage their technological advantages and avoids the extra coordination costs and organizational burdens that excessive transformation imposes.
- (3)
- Enterprises can alleviate the negative effects of digital transformation by strengthening network embeddedness. Network embeddedness is associated with a stronger positive relationship between transformation and value creation. This enables enterprises to benefit continuously from higher technological investment while delaying the emergence of negative effects. This buffering effect is mainly manifested in two aspects. The first is the supplementation of external capabilities. Enterprises can leverage the cooperative network to draw on the technical experience of partners. When their internal data analysis capabilities are insufficient, they can obtain technical support from partners. If the digital system makes the internal processes overly rigid, the enterprise can also flexibly respond based on trust relationships formed through long-term cooperation, reducing operational obstacles. The second is the improvement of organizational adaptability. Long-term and stable cooperative relationships can promote the formation of trust among enterprises. This enables enterprises to have greater resilience when dealing with technical challenges and transformation risks. More importantly, this flexible informal coordination can compensate for the rigidity constraints brought by digital systems, leaving more room for managerial discretion. Enterprises with strong external networks can rely on cooperative relationships to promote deeper digital-intelligent transformation. Enterprises with weaker external networks should be more cautious and clearly define their transformation boundaries. Such enterprises can first establish stable cooperative relationships and then carry out large-scale digital investment. In this way, even if there are problems with the internal system, external cooperation can provide sufficient flexibility as support during the transformation process. During the transformation, enterprises should actively build open cooperative relationships by collaborating with technology providers, upstream and downstream enterprises, and platform parties. By leveraging external resources, enterprises can maximize the effectiveness of their digital-intelligent transformation.
5.4. Limitations and Future Research
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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| Component | Eigenvalue | Explained Variance (%) | Cumulative Variance (%) |
|---|---|---|---|
| 1 | 3.421 | 31.247 | 31.247 |
| 2 | 2.156 | 19.638 | 50.885 |
| 3 | 1.834 | 16.719 | 67.604 |
| 4 | 1.245 | 11.329 | 78.933 |
| 5 | 0.987 | 8.997 | 87.93 |
| Model | χ2 | df | χ2/df | CFI | TLI | RMSEA |
|---|---|---|---|---|---|---|
| Six-factor model | 731.54 | 420 | 1.74 | 0.946 | 0.939 | 0.042 |
| Five-factor model | 1043.87 | 425 | 2.46 | 0.892 | 0.881 | 0.059 |
| Four-factor model | 1389.26 | 429 | 3.24 | 0.836 | 0.821 | 0.076 |
| Three-factor model | 1824.63 | 432 | 4.22 | 0.762 | 0.741 | 0.091 |
| Two-factor model | 2467.48 | 434 | 5.68 | 0.663 | 0.638 | 0.108 |
| Single-factor model | 3385.92 | 435 | 7.78 | 0.547 | 0.511 | 0.129 |
| Variable | Items | Cronbach’s α | CR | AVE | Average Loading |
|---|---|---|---|---|---|
| DITL | 7 | 0.884 | 0.889 | 0.571 | 0.756 |
| DIAS | 7 | 0.867 | 0.872 | 0.545 | 0.738 |
| VCC | 7 | 0.915 | 0.918 | 0.648 | 0.805 |
| MA | 3 | 0.851 | 0.854 | 0.661 | 0.813 |
| OPA | 3 | 0.847 | 0.851 | 0.656 | 0.810 |
| NE | 8 | 0.897 | 0.902 | 0.573 | 0.757 |
| Variable | M | SD | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|---|---|
| DITL | 2.914 | 0.728 | 1 | |||||
| DIAS | 3.045 | 0.695 | 0.637 *** | 1 | ||||
| MA | 3.187 | 1.264 | 0.483 *** | 0.521 *** | 1 | |||
| OPA | 3.271 | 1.182 | 0.507 *** | 0.548 *** | 0.749 *** | 1 | ||
| NE | 3.112 | 1.206 | 0.421 *** | 0.457 *** | 0.589 *** | 0.594 *** | 1 | |
| VCC | 3.341 | 1.095 | 0.524 *** | 0.561 *** | 0.603 *** | 0.621 *** | 0.507 *** | 1 |
| Variable | Model 1 | Model 2 | Model 3 | Model 4 |
|---|---|---|---|---|
| Control variables | Control | Control | Control | Control |
| DITL | — | 0.318 *** (0.042) | 0.304 *** (0.044) | 0.293 *** (0.046) |
| DITL2 | — | — | −0.094 *** (0.026) | −0.086 *** (0.027) |
| DIAS | — | 0.283 *** (0.044) | 0.281 *** (0.045) | 0.271 *** (0.046) |
| DIAS2 | — | — | — | −0.078 ** (0.028) |
| R2 | 0.149 | 0.437 | 0.451 | 0.463 |
| Adjusted R2 | 0.134 | 0.423 | 0.436 | 0.447 |
| ΔR2 | — | 0.288 *** | 0.014 *** | 0.012 ** |
| F-statistic | 9.87 *** | 31.45 *** | 32.84 *** | 33.51 *** |
| Variables | Model 5 | Model 6 | Model 7 | Model 8 |
|---|---|---|---|---|
| DITL | 0.331 *** (0.051) | 0.368 *** (0.047) | 0.128 ** (0.045) | 0.101 * (0.043) |
| DITL2 | −0.071 ** (0.025) | −0.058 * (0.023) | −0.021 (0.023) | −0.023 (0.022) |
| DIAS | 0.305 *** (0.054) | 0.341 *** (0.049) | 0.121 ** (0.047) | 0.094 * (0.045) |
| DIAS2 | −0.063 * (0.027) | −0.051 * (0.024) | −0.018 (0.025) | −0.020 (0.024) |
| MA | — | — | 0.354 *** (0.052) | — |
| OPA | — | — | — | 0.389 *** (0.046) |
| R2 | 0.354 | 0.433 | 0.471 | 0.485 |
| ΔR2 | — | — | 0.008 * | 0.022 ** |
| Path | Indirect Effect | 95% CI Lower | 95% CI Upper | Result |
|---|---|---|---|---|
| DITL → MA → VCC | 0.117 | 0.071 | 0.174 | Supported |
| DIAS → MA → VCC | 0.108 | 0.063 | 0.162 | Supported |
| DITL → OPA → VCC | 0.143 | 0.092 | 0.204 | Supported |
| DIAS → OPA → VCC | 0.133 | 0.084 | 0.191 | Supported |
| Variables | Model 9 | Model 10 | Model 11 | Model 12 |
|---|---|---|---|---|
| DITL | 0.293 *** (0.041) | 0.289 *** (0.042) | 0.291 *** (0.041) | 0.287 *** (0.043) |
| DITL2 | −0.086 *** (0.019) | −0.083 *** (0.020) | −0.084 *** (0.019) | −0.081 *** (0.021) |
| DIAS | 0.271 *** (0.039) | 0.269 *** (0.040) | 0.267 *** (0.039) | 0.265 *** (0.041) |
| DIAS2 | −0.078 ** (0.031) | −0.076 ** (0.032) | −0.074 ** (0.031) | −0.072 ** (0.033) |
| NE | 0.194 *** (0.036) | 0.187 *** (0.038) | 0.190 *** (0.037) | 0.183 *** (0.039) |
| DITL × NE | — | 0.095 ** (0.044) | — | 0.092 ** (0.046) |
| DITL2 × NE | — | −0.025 * (0.014) | — | −0.023 * (0.015) |
| DIAS × NE | — | — | 0.086 * (0.045) | 0.083 * (0.047) |
| DIAS2 × NE | — | — | −0.022 * (0.013) | −0.020 * (0.014) |
| R2 | 0.479 | 0.502 | 0.494 | 0.511 |
| ΔR2 | 0.016 *** | 0.039 *** | 0.031 ** | 0.048 *** |
| F-statistic | 35.28 *** | 37.84 *** | 36.51 *** | 38.72 *** |
| Path | Full Sample (Bootstrap 5000) | Larger Firms | Smaller Firms |
|---|---|---|---|
| Direct Effects | |||
| DITL → VCC | 0.176 *** [0.091, 0.261] | 0.195 *** [0.105, 0.285] | 0.142 ** [0.040, 0.243] |
| DITL2 → VCC | −0.030 ** [−0.054, −0.005] | −0.031 ** [−0.056, −0.007] | −0.026 * [−0.052, −0.001] |
| DIAS → VCC | 0.134 ** [0.047, 0.222] | 0.148 ** [0.058, 0.237] | 0.115 * [0.009, 0.220] |
| DIAS2 → VCC | −0.027 * [−0.050, −0.004] | −0.028 * [−0.052, −0.005] | −0.024 * [−0.047, −0.001] |
| Indirect Effects | |||
| DITL → MA → VCC | 0.063 ** [0.022, 0.104] | 0.072 ** [0.029, 0.115] | 0.042 * [0.006, 0.078] |
| DITL → OPA → VCC | 0.075 *** [0.038, 0.111] | 0.084 *** [0.047, 0.120] | 0.052 ** [0.018, 0.085] |
| DIAS → MA → VCC | 0.049 * [0.006, 0.093] | 0.057 * [0.010, 0.104] | 0.034 [−0.008, 0.076] |
| DIAS → OPA → VCC | 0.053 ** [0.019, 0.088] | 0.061 ** [0.024, 0.098] | 0.037 * [0.003, 0.072] |
| R2 | 0.316 | 0.341 | 0.288 |
| ΔR2 | 0.302 | 0.327 | 0.273 |
| F-value | 13.622 *** | 15.035 *** | 11.925 *** |
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Mao, R.; Wang, X. When More Is Less: The Inverted U-Shaped Impact of Digital-Intelligent Transformation on Value Co-Creation. Systems 2026, 14, 805. https://doi.org/10.3390/systems14070805
Mao R, Wang X. When More Is Less: The Inverted U-Shaped Impact of Digital-Intelligent Transformation on Value Co-Creation. Systems. 2026; 14(7):805. https://doi.org/10.3390/systems14070805
Chicago/Turabian StyleMao, Ruixin, and Xihong Wang. 2026. "When More Is Less: The Inverted U-Shaped Impact of Digital-Intelligent Transformation on Value Co-Creation" Systems 14, no. 7: 805. https://doi.org/10.3390/systems14070805
APA StyleMao, R., & Wang, X. (2026). When More Is Less: The Inverted U-Shaped Impact of Digital-Intelligent Transformation on Value Co-Creation. Systems, 14(7), 805. https://doi.org/10.3390/systems14070805

