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Journal: Systems, 2025
Volume: 13
Number: 358
Article:
The Role of Strategic Orientations in the Relationship Between Adaptive Marketing Capabilities and Ambidexterity in Digital Services Firms: The Case of a Highly Competitive Digital Economy
Authors:
by
Madhad Ali Said Al Jabri and Abdelmounaim Lahrech
Link:
https://www.mdpi.com/2079-8954/13/5/358
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