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Journal: Information, 2025
Volume: 16
Number: 441
Article:
Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms
Authors:
by
Chukwutem Pinic Ufeli, Mian Usman Sattar, Raza Hasan and Salman Mahmood
Link:
https://www.mdpi.com/2078-2489/16/6/441
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