Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms
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Ufeli, C.P.; Sattar, M.U.; Hasan, R.; Mahmood, S. Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms. Information 2025, 16, 441. https://doi.org/10.3390/info16060441
Ufeli CP, Sattar MU, Hasan R, Mahmood S. Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms. Information. 2025; 16(6):441. https://doi.org/10.3390/info16060441
Chicago/Turabian StyleUfeli, Chukwutem Pinic, Mian Usman Sattar, Raza Hasan, and Salman Mahmood. 2025. "Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms" Information 16, no. 6: 441. https://doi.org/10.3390/info16060441
APA StyleUfeli, C. P., Sattar, M. U., Hasan, R., & Mahmood, S. (2025). Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms. Information, 16(6), 441. https://doi.org/10.3390/info16060441