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Open AccessFeature PaperArticle

Communication Strategies in Social Media in the Example of ICT Companies

Department of Communication Design and Analysis, University of Economics in Katowice, 40-287 Katowice, Poland
Information 2020, 11(5), 254; https://doi.org/10.3390/info11050254
Received: 17 March 2020 / Revised: 18 April 2020 / Accepted: 2 May 2020 / Published: 5 May 2020
This article aims to present the results of pilot studies on the involvement of the four largest Information Communication Technology (ICT) companies in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The research was carried out using the method of the content of messages posted on the official Facebook and Twitter accounts of the ICT companies’ analysis. The analysis showed that the companies prefer corporate ability communication strategy over Corporate Social Responsibility (CSR) or a hybrid one. Posts rarely concern the company’s activities related to social and environmental responsibility. Although they engage in activities supporting the achievement of the SDGs and provide information about it on their corporate websites, the topic of sustainable development has been taken up in small numbers in the posts examined. View Full-Text
Keywords: communication; social media; strategy; sustainable development; corporate responsibility; ICT industry communication; social media; strategy; sustainable development; corporate responsibility; ICT industry
MDPI and ACS Style

Losa-Jonczyk, A. Communication Strategies in Social Media in the Example of ICT Companies. Information 2020, 11, 254.

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