Comparative Analysis of Product Information Provision Methods: Traditional E-Commerce vs. 3D VR Shopping

VR shopping combines the advantages of both online and offline shopping, demonstrating significant potential. In online settings, where consumers cannot directly experience products, providing detailed product information is essential. However, research on the impact of product information provision methods in VR shopping on perceived product emotion and ease of product recognition is limited. Therefore, we compare the effects of the existing e-commerce product information provision method and the VR shopping method on perceived product emotion and product information recognition. We focus on shoes as a product where emotion and detailed information heavily influence the final purchase decision. The results showed that the VR shopping method delivered product emotions more consistently and demonstrated higher product information recognition ease. This study is significant as it provides practical verification of the effectiveness of product information provision methods in VR shopping and suggests directions for future research in this field.