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Journal: Behav. Sci., 2026
Volume: 16
Number: 134

Article: Technology Empowers Emotions: How AR Technology Triggers Consumers’ Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands
Authors: by Yi Sheng, Jiajia Zhao and Euitay Jung
Link: https://www.mdpi.com/2076-328X/16/1/134

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