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Journal: Behav. Sci., 2026
Volume: 16
Number: 1270

Article: The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships
Authors: by Yubing Qu and Jieun Lee
Link: https://www.mdpi.com/2076-328X/16/8/1270

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