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Journal: Behav. Sci., 2025
Volume: 15
Number: 1241

Article: Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels
Authors: by Sebastiano Accardi, Carmelo Campo, Marco Bilucaglia, Margherita Zito, Margherita Caccamo and Vincenzo Russo
Link: https://www.mdpi.com/2076-328X/15/9/1241

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