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Journal: Behav. Sci., 2025
Volume: 15
Number: 181
Article:
The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category
Authors:
by
Chang Liu, Mat Redhuan Samsudin and Yuwen Zou
Link:
https://www.mdpi.com/2076-328X/15/2/181
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