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Journal: Behav. Sci., 2023
Volume: 13
Number: 214

Article: How Attitude and Para-Social Interaction Influence Purchase Intentions of Mukbang Users: A Mixed-Method Study
Authors: by Hyo Geun Song, Yen-Soon Kim and Eunmin Hwang
Link: https://www.mdpi.com/2076-328X/13/3/214

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