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Article

The Individuals’ Willingness to Get the Vaccine for COVID-19 during the Third Wave: A Study on Trust in Mainstream Information Sources, Attitudes and Framing Effect

by
Marianna Masiero
1,2,
Davide Mazzoni
2,*,
Silvia Francesca Maria Pizzoli
2,
Simone Gargenti
3,
Roberto Grasso
1,2,
Ketti Mazzocco
1,2 and
Gabriella Pravettoni
1,2
1
Applied Research Division for Cognitive and Psychological Science, IEO European Institute of Oncology, IRCCS, 20141 Milan, Italy
2
Department of Oncology and Hemato-Oncology, University of Milan, 20122 Milan, Italy
3
MSc Scienze Cognitive e Processi Decisionali, University of Milan, 20122 Milan, Italy
*
Author to whom correspondence should be addressed.
Behav. Sci. 2022, 12(10), 399; https://doi.org/10.3390/bs12100399
Submission received: 14 September 2022 / Revised: 11 October 2022 / Accepted: 14 October 2022 / Published: 18 October 2022

Abstract

Different inner and external determinants might explain an individual’s willingness to get the vaccine for COVID-19. The current study aims at evaluating the effects of trust in mainstream information sources on individuals’ willingness to get the vaccine and the moderator role of the message framing. Six hundred and thirty-four participants (68.5% females and 31.5% males) were enrolled in an online survey. Participants filled out a questionnaire assessing: trust in mainstream information sources and vaccinal attitude (trust in vaccine benefit, worries over unforeseen future effects, concerns about commercial profiteering, and preference for natural immunity). In addition, participants were randomly exposed to one of four conditions of framing information about the vaccine (gain-probability; gain-frequency; loss-probability; loss-frequency). Results showed that trust in vaccine benefit (b = 9.90; 95% CI: 8.97, 11.73) and concerns about commercial profiteering (b = −4.70; 95% CI: −6.58, −2.81) had a significant effect on the intention to get the vaccine. Further, a significant interaction was observed between loss-gain and trust in vaccine benefit and between frequency-probability and concerns about commercial profiteering. Future vaccination campaigns should consider the individuals’ concerns about vaccine benefit and economic profits to efficaciously deliver frequency-framed or probability-framed information.
Keywords: decision-making; framing effect; vaccine intention; COVID-19; attitudes; trust decision-making; framing effect; vaccine intention; COVID-19; attitudes; trust

Share and Cite

MDPI and ACS Style

Masiero, M.; Mazzoni, D.; Pizzoli, S.F.M.; Gargenti, S.; Grasso, R.; Mazzocco, K.; Pravettoni, G. The Individuals’ Willingness to Get the Vaccine for COVID-19 during the Third Wave: A Study on Trust in Mainstream Information Sources, Attitudes and Framing Effect. Behav. Sci. 2022, 12, 399. https://doi.org/10.3390/bs12100399

AMA Style

Masiero M, Mazzoni D, Pizzoli SFM, Gargenti S, Grasso R, Mazzocco K, Pravettoni G. The Individuals’ Willingness to Get the Vaccine for COVID-19 during the Third Wave: A Study on Trust in Mainstream Information Sources, Attitudes and Framing Effect. Behavioral Sciences. 2022; 12(10):399. https://doi.org/10.3390/bs12100399

Chicago/Turabian Style

Masiero, Marianna, Davide Mazzoni, Silvia Francesca Maria Pizzoli, Simone Gargenti, Roberto Grasso, Ketti Mazzocco, and Gabriella Pravettoni. 2022. "The Individuals’ Willingness to Get the Vaccine for COVID-19 during the Third Wave: A Study on Trust in Mainstream Information Sources, Attitudes and Framing Effect" Behavioral Sciences 12, no. 10: 399. https://doi.org/10.3390/bs12100399

APA Style

Masiero, M., Mazzoni, D., Pizzoli, S. F. M., Gargenti, S., Grasso, R., Mazzocco, K., & Pravettoni, G. (2022). The Individuals’ Willingness to Get the Vaccine for COVID-19 during the Third Wave: A Study on Trust in Mainstream Information Sources, Attitudes and Framing Effect. Behavioral Sciences, 12(10), 399. https://doi.org/10.3390/bs12100399

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