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An Experimental Examination of Binge Watching and Narrative Engagement
Open AccessArticle

Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret

1
School of Advertising & Public Relations, University of Tennessee, Knoxville, TN 37996, USA
2
Department of Journalism, Rowan University, Glassboro, NJ 08028, USA
*
Author to whom correspondence should be addressed.
Soc. Sci. 2019, 8(3), 99; https://doi.org/10.3390/socsci8030099
Received: 24 January 2019 / Revised: 11 March 2019 / Accepted: 14 March 2019 / Published: 16 March 2019
(This article belongs to the Special Issue Always On Anywhere: Streaming Television and Its Effects)
Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the story. A survey (N = 800) determined that the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching. View Full-Text
Keywords: binge-watching; streaming video; television; media effects; audience studies binge-watching; streaming video; television; media effects; audience studies
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Pittman, M.; Steiner, E. Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret. Soc. Sci. 2019, 8, 99.

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