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An Experimental Examination of Binge Watching and Narrative Engagement
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Soc. Sci. 2019, 8(3), 99; https://doi.org/10.3390/socsci8030099

Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret

1
School of Advertising & Public Relations, University of Tennessee, Knoxville, TN 37996, USA
2
Department of Journalism, Rowan University, Glassboro, NJ 08028, USA
*
Author to whom correspondence should be addressed.
Received: 24 January 2019 / Revised: 11 March 2019 / Accepted: 14 March 2019 / Published: 16 March 2019
(This article belongs to the Special Issue Always On Anywhere: Streaming Television and Its Effects)
PDF [581 KB, uploaded 16 March 2019]

Abstract

Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the story. A survey (N = 800) determined that the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching.
Keywords: binge-watching; streaming video; television; media effects; audience studies binge-watching; streaming video; television; media effects; audience studies
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Pittman, M.; Steiner, E. Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret. Soc. Sci. 2019, 8, 99.

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