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Journal: Soc. Sci., 2021
Volume: 10
Number: 229

Article: Message Sidedness Effects in Advertising: The Role of Yin-Yang Balancing Theory
Authors: by Myriam Ertz, Myung-Soo Jo, Fahri Karakas and Emine Sarigöllü
Link: https://www.mdpi.com/2076-0760/10/6/229

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