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Article

Conjoint Analysis: A Research Method to Study Patients’ Preferences and Personalize Care

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Department of Epidemiology and Population Health, College of Medicine and Health Sciences, Khalifa University, Abu Dhabi P.O. Box 127788, United Arab Emirates
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KU Research and Data Intelligence Support Center (RDISC) AW 8474000331, Khalifa University of Science and Technology, Abu Dhabi P.O. Box 127788, United Arab Emirates
*
Author to whom correspondence should be addressed.
Academic Editor: Nina Sperber
J. Pers. Med. 2022, 12(2), 274; https://doi.org/10.3390/jpm12020274
Received: 23 December 2021 / Revised: 29 January 2022 / Accepted: 10 February 2022 / Published: 13 February 2022
(This article belongs to the Special Issue Personalized Medicine: The Future of Health Care)
This article aims to describe the conjoint analysis (CA) method and its application in healthcare settings, and to provide researchers with a brief guide to conduct a conjoint study. CA is a method for eliciting patients’ preferences that offers choices similar to those in the real world and allows researchers to quantify these preferences. To identify literature related to conjoint analysis, a comprehensive search of PubMed (MEDLINE), EMBASE, Web of Science, and Google Scholar was conducted without language or date restrictions. To identify the trend of publications and citations in conjoint analysis, an online search of all databases indexed in the Web of Science Core Collection was conducted on the 8th of December 2021 without time restriction. Searching key terms covered a wide range of synonyms related to conjoint analysis. The search field was limited to the title, and no language or date limitations were applied. The number of published documents related to CA was nearly 900 during the year 2021 and the total number of citations for CA documents was approximately 20,000 citations, which certainly shows that the popularity of CA is increasing, especially in the healthcare sciences services discipline, which is in the top five fields publishing CA documents. However, there are some limitations regarding the appropriate sample size, quality assessment tool, and external validity of CA. View Full-Text
Keywords: conjoint analysis; multivariate technique; rating; ranking; choice based; patient preferences conjoint analysis; multivariate technique; rating; ranking; choice based; patient preferences
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MDPI and ACS Style

Al-Omari, B.; Farhat, J.; Ershaid, M. Conjoint Analysis: A Research Method to Study Patients’ Preferences and Personalize Care. J. Pers. Med. 2022, 12, 274. https://doi.org/10.3390/jpm12020274

AMA Style

Al-Omari B, Farhat J, Ershaid M. Conjoint Analysis: A Research Method to Study Patients’ Preferences and Personalize Care. Journal of Personalized Medicine. 2022; 12(2):274. https://doi.org/10.3390/jpm12020274

Chicago/Turabian Style

Al-Omari, Basem, Joviana Farhat, and Mai Ershaid. 2022. "Conjoint Analysis: A Research Method to Study Patients’ Preferences and Personalize Care" Journal of Personalized Medicine 12, no. 2: 274. https://doi.org/10.3390/jpm12020274

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