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Open AccessArticle

A Novel Integrated Subjective-Objective MCDM Model for Alternative Ranking in Order to Achieve Business Excellence and Sustainability

Faculty of Economics and Management, Slobomir P University, Sv. Save 1, 74000 Doboj, Bosnia and Herzegovina
Research and Development Center “IRC ALFATEC” Bul. Nikole Tesle 63/5, 18000 Niš, Serbia
Faculty of Transport and Traffic Engineering, University of East Sarajevo, Vojvode Mišića 52, 74000 Doboj, Bosnia and Herzegovina
Drina Insurance Company ad Milići, Ulica 9. Januar 4, 75446 Milići, Bosnia and Herzegovina
Communal Company “Progres”, a.c. Doboj, Karađorđeva 10, 74000 Doboj, Bosnia and Herzegovina
Faculty of Organizational Sciences, University of Belgrade, Jove Ilića 154, 11000 Belgrade, Serbia
Author to whom correspondence should be addressed.
Symmetry 2020, 12(1), 164;
Received: 23 December 2019 / Revised: 7 January 2020 / Accepted: 10 January 2020 / Published: 14 January 2020
Achieving sustainability in constant development in every area in today’s modern business has become a challenge on the one hand, and an imperative on the other. If the aspect of business excellence achievement is also added to it, the complexity of the system increases significantly, and it is necessary to model a system considering several parameters and satisfying the multi-criteria function. This paper develops a novel integrated model that involves the application of a subjective-objective model in order to achieve business sustainability and excellence. The model consists of fuzzy PIPRECIA (fuzzy pivot pairwise relative criteria importance Assessment) as a subjective method, CRITIC (criteria importance through intercriteria correlation) and I-distance method as objective methods. The goal is to take the advantages of these approaches and allow for more accurate and balanced (symmetric) decision-making through their integration. The integrated subjective-objective model has been applied in a narrow geographical area to consider and evaluate banks as a significant factor in improving the social aspect of sustainability. An additional contribution of the paper is a critical overview of multi-criteria problems in which the levels of the hierarchical structure contain a different (asymmetric) number of elements. A specific example has also been used to prove that only a hierarchical structure with an equal number of lower-level elements provides precise weights of criteria in accordance with the preferences of decision-makers referring to subjective models. The results obtained are verified throughout the calculation of Spearman and Pearson correlation coefficients, and throughout a sensitivity analysis involving a dynamic reverse rank matrix.
Keywords: sustainability; fuzzy PIPRECIA; CRITIC; I-distance; business excellence sustainability; fuzzy PIPRECIA; CRITIC; I-distance; business excellence
MDPI and ACS Style

Marković, V.; Stajić, L.; Stević, Ž.; Mitrović, G.; Novarlić, B.; Radojičić, Z. A Novel Integrated Subjective-Objective MCDM Model for Alternative Ranking in Order to Achieve Business Excellence and Sustainability. Symmetry 2020, 12, 164.

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