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Article

Measuring the Impact of Infectious Diseases on Tourists’ Willingness to Pay to Visit Island Destinations

Institute of Tourism and Sustainable Economic Development (TIDES), Campus de Tafira, University of Las Palmas de Gran Canaria, 35017 Las Palma, Spain
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Atmosphere 2020, 11(10), 1117; https://doi.org/10.3390/atmos11101117
Received: 1 September 2020 / Revised: 7 October 2020 / Accepted: 14 October 2020 / Published: 18 October 2020
(This article belongs to the Special Issue Climate Change and Blue Economy in Islands)
The occurrence of infectious diseases may change tourists’ perceptions of a destination’s image and value. This article proposes and empirically tests a choice model to measure the effect of the risk of infectious disease outbreaks caused by climate change on tourists’ willingness to pay for holidays to island destinations. With this aim, an online survey was administrated to 2538 European frequent travellers at their country of residence. Tourists were presented with a hypothetical situation whereby they had to choose among eleven well-known European island destinations for their next holiday. The choice cards included the probability of the occurrence of infectious disease events in the context of other potential risks caused by climate change (i.e., forest fires, floods, heat waves, etc.). The results show infectious disease is the risk that more negatively affects tourists’ willingness to pay to visit islands, followed by forest fires. The results have implications for tourism policy, highlighting the importance of prevention and response strategies, and the design of climate-oriented services, which may raise opportunities to work towards the enhancement of those health and environmental conditions of tourist destinations that ensure their sustainability in the longer term. View Full-Text
Keywords: tourism; climate change; islands; infectious diseases; adaptation; resilience; blue growth tourism; climate change; islands; infectious diseases; adaptation; resilience; blue growth
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MDPI and ACS Style

León, C.J.; Lam-González, Y.E.; Galindo, C.G.; Hernández, M.M.G. Measuring the Impact of Infectious Diseases on Tourists’ Willingness to Pay to Visit Island Destinations. Atmosphere 2020, 11, 1117. https://doi.org/10.3390/atmos11101117

AMA Style

León CJ, Lam-González YE, Galindo CG, Hernández MMG. Measuring the Impact of Infectious Diseases on Tourists’ Willingness to Pay to Visit Island Destinations. Atmosphere. 2020; 11(10):1117. https://doi.org/10.3390/atmos11101117

Chicago/Turabian Style

León, Carmelo J., Yen E. Lam-González, Carmen G. Galindo, and Matías M.G. Hernández 2020. "Measuring the Impact of Infectious Diseases on Tourists’ Willingness to Pay to Visit Island Destinations" Atmosphere 11, no. 10: 1117. https://doi.org/10.3390/atmos11101117

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