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Nutrients
Volume 14
Issue 10
10.3390/nu14102171
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Article

Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France

by
Dominika Adamczyk
*,
Diana Jaworska
,
Daria Affeltowicz
and
Dominika Maison
Faculty of Psychology, University of Warsaw, 00-183 Warsaw, Poland
*
Author to whom correspondence should be addressed.
Nutrients 2022, 14(10), 2171; https://doi.org/10.3390/nu14102171
Submission received: 5 April 2022 / Revised: 10 May 2022 / Accepted: 19 May 2022 / Published: 23 May 2022
(This article belongs to the Section Nutrition and Public Health)
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Abstract

Plant-based dairy substitutes have been gaining popularity in recent years, but consumer perspective on these products is still relatively unexplored. The purpose of the study was to investigate the potential of plant-based dairy alternatives, including consumers’ motives and the barriers to embracing this food category. A qualitative study (24 focus groups, 154 respondents) was conducted in three countries: Poland, Germany, and France. The study allowed us to describe the reasons for using dairy substitutes (curiosity, health reasons, influence of others), their perceived advantages, and the barriers to their use. The study also showed that the role of dairy differs between the surveyed countries and is related to culinary traditions. As a result, attitudes towards and motives for using dairy substitutes differ in the different countries.
Keywords: plant-based dairy alternatives; qualitative research; consumer study plant-based dairy alternatives; qualitative research; consumer study
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MDPI and ACS Style

Adamczyk, D.; Jaworska, D.; Affeltowicz, D.; Maison, D. Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France. Nutrients 2022, 14, 2171. https://doi.org/10.3390/nu14102171

AMA Style

Adamczyk D, Jaworska D, Affeltowicz D, Maison D. Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France. Nutrients. 2022; 14(10):2171. https://doi.org/10.3390/nu14102171

Chicago/Turabian Style

Adamczyk, Dominika, Diana Jaworska, Daria Affeltowicz, and Dominika Maison. 2022. "Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France" Nutrients 14, no. 10: 2171. https://doi.org/10.3390/nu14102171

APA Style

Adamczyk, D., Jaworska, D., Affeltowicz, D., & Maison, D. (2022). Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France. Nutrients, 14(10), 2171. https://doi.org/10.3390/nu14102171

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