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Article

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

Institute of Economics Science, Department of Food Chain Management, Hungarian University of Agriculture and Life Sciences, Villányi Road 29-43, 1118 Budapest, Hungary
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Academic Editors: Laura Domínguez Díaz and Rosa Casas
Nutrients 2021, 13(10), 3518; https://doi.org/10.3390/nu13103518
Received: 12 July 2021 / Revised: 29 September 2021 / Accepted: 1 October 2021 / Published: 7 October 2021
Due to the high proportion of impulse purchases and the short time devoted to purchase decisions, packaging and other extrinsic attributes are becoming increasingly important in demonstrating the health benefits of a functional food item to consumers as plausibly as possible. Our research aims at identifying the role of extrinsic features (claims related to ingredients and health claims, organic or domestic origin, as well as the shape and color of packaging), gathered in the course of in-depth literature analysis, in the case of a functional smoothie. Our online consumer questionnaire was completed by 633 respondents, and the answers were assessed by choice based conjoint analysis. Our results show that each examined attribute plays a role in the assessment of health effects. The color blue has the biggest impact on making the consumer believe in the health benefits of the product. This is followed by the indication of organic origin, then the statement emphasizing the natural quality of the ingredients. The assessment of the specific extrinsic attributes is affected by consumers’ general health interest level, their involvement with food items, and their various demographic features. View Full-Text
Keywords: functional foods; healthy eating; credibility; extrinsic attributes; conjoint analysis functional foods; healthy eating; credibility; extrinsic attributes; conjoint analysis
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MDPI and ACS Style

Plasek, B.; Lakner, Z.; Temesi, Á. I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products. Nutrients 2021, 13, 3518. https://doi.org/10.3390/nu13103518

AMA Style

Plasek B, Lakner Z, Temesi Á. I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products. Nutrients. 2021; 13(10):3518. https://doi.org/10.3390/nu13103518

Chicago/Turabian Style

Plasek, Brigitta, Zoltán Lakner, and Ágoston Temesi. 2021. "I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products" Nutrients 13, no. 10: 3518. https://doi.org/10.3390/nu13103518

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