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Open AccessArticle

The Impact of the Food Labeling and Other Factors on Consumer Preferences Using Discrete Choice Modeling—The Example of Traditional Pork Sausage

1
Department of Statistics and Methodology, Institute of Statistics and Methodology, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
2
Department of Agricultural Economics and Rural Development, Institute for the Development of Enterprises, Corvinus University of Budapest, 1093 Budapest, Hungary
3
Department of Rural Development and Regional Economics, Institute of Rural Development, Regional Management and Tourism Management, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
*
Author to whom correspondence should be addressed.
Nutrients 2020, 12(6), 1768; https://doi.org/10.3390/nu12061768
Received: 8 May 2020 / Revised: 6 June 2020 / Accepted: 9 June 2020 / Published: 12 June 2020
(This article belongs to the Special Issue Food Labeling: Analysis, Understanding, and Perception)
In our study, we examined whether product characteristics indicated by food labels matter in purchasing decisions for sausage made from traditional Hungarian mangalica pork; and how much consumers are willing to pay for them. On the other hand, we also tried to measure whether any changes in consumers’ preferences occurred in recent years. Two product characteristics (label of origin and different mangalica meat content) and two other factors (place of purchase and price) are examined in a discrete choice experiment based on stated preference data. According to our expectations, government-funded consumer campaigns in recent years have had an impact on consumers purchase of this traditional product, and they pay more attention to food labels, which can also be influenced by sociodemographic characteristics. Our results have been compared to a previous choice-model based research, investigating consumers’ attitude towards similar mangalica pork products. Three different types of models (multinomial logit, random parameter logit, and latent class) are employed, from which two types of models account for the heterogeneity in preferences. Based on the results, it can be concluded that the advertisements promoting traditional meat consumption had only a partial effect on consumer attitudes. Consumers clearly prefer the label of origin indicating meat from registered animals and purchasing on the farmers’ market, but according to the indication of the different mangalica meat content in the product, we have already reached conflicting results. Three consumer segments were identified: “price sensitive, loyal to label, label neutral” based on latent class model estimates. View Full-Text
Keywords: food labeling; latent class modeling; traditional meat product, mangalica sausage food labeling; latent class modeling; traditional meat product, mangalica sausage
MDPI and ACS Style

Czine, P.; Török, Á.; Pető, K.; Horváth, P.; Balogh, P. The Impact of the Food Labeling and Other Factors on Consumer Preferences Using Discrete Choice Modeling—The Example of Traditional Pork Sausage. Nutrients 2020, 12, 1768.

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