Next Article in Journal
Effect of Sleeve Gastrectomy on Proprotein Convertase Subtilisin/Kexin Type 9 (Pcsk9) Content and Lipid Metabolism in the Blood Plasma and Liver of Obese Wistar Rats
Previous Article in Journal
A Low Iron Diet Protects from Steatohepatitis in a Mouse Model
Previous Article in Special Issue
Trans Fat Labeling Information on Brazilian Packaged Foods
Open AccessArticle

The Role of Health Information in Consumers’ Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene

1
Department of Political Science, University of Naples Federico II, 80138 Naples, Italy
2
Department of Agricultural Sciences, University of Naples Federico II, 80055 Naples, Italy
*
Author to whom correspondence should be addressed.
Nutrients 2019, 11(9), 2173; https://doi.org/10.3390/nu11092173
Received: 16 July 2019 / Revised: 29 August 2019 / Accepted: 5 September 2019 / Published: 10 September 2019
(This article belongs to the Special Issue Nutrition, Choice and Health-Related Claims)
The paper investigated whether information about the health benefit produced by lycopene could influence consumers’ willingness to pay (WTP) for canned crushed tomatoes enriched with lycopene. An additional aim was to determine whether the main socio-demographic variables, such as sex, age, income and selected attitudinal factors, affect WTP. To this end, a non-hypothetical experimental auction was carried on with five repeated rounds. Results show a relevant impact of information on WTP in the case of lycopene-enriched products, whereas no difference in bids emerges for the conventional product, either on average or at the quantiles. Previous knowledge seems to have a modest influence upon WTP, but it shows a significant interaction with the information shock provided during the experiment, so that the effect of the latter is more pronounced when previous knowledge is low. In addition, age, sex, food technology neophobia, trust in science and implicit attitudes towards food technology significantly affect participants’ WTP. View Full-Text
Keywords: quantile regression; experimental auction; lycopene; information quantile regression; experimental auction; lycopene; information
Show Figures

Figure 1

MDPI and ACS Style

Verneau, F.; La Barbera, F.; Furno, M. The Role of Health Information in Consumers’ Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene. Nutrients 2019, 11, 2173.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map

1
Back to TopTop