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Consumers’ Responses to Front-of-Pack Nutrition Labelling: Results from a Sample from The Netherlands

1
Nutritional Epidemiology Research Team (EREN), Sorbonne Paris Cité Epidemiology and Statistics Research Center (CRESS), U1153 Inserm, U1125 Inra, Cnam, Paris 13 University, 93000 Bobigny, France
2
School of Psychology, Curtin University, Kent St, Bentley, WA 6102, Australia
3
Public Health Department, Avicenne Hospital, AP-HP, 93000 Bobigny, France
4
The George Institute for Global Health, Sydney, NSW 2042, Australia
*
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Nutrients 2019, 11(8), 1817; https://doi.org/10.3390/nu11081817
Received: 16 July 2019 / Revised: 31 July 2019 / Accepted: 2 August 2019 / Published: 6 August 2019
(This article belongs to the Special Issue Food Labeling: Analysis, Understanding, and Perception)
Front-of-pack labels (FoPLs) are efficient tools for helping consumers identify healthier food products. Although discussions on nutritional labelling are currently ongoing in Europe, few studies have compared the effectiveness of FoPLs in European countries, including the Netherlands. This study aimed to compare five FoPLs among Dutch participants (the Health Star Rating (HSR) system, Multiple Traffic Lights (MTL), Nutri-Score, Reference Intakes (RIs), and Warning symbols) in terms of perception and understanding of the labels and food choices. In 2019, 1032 Dutch consumers were recruited and asked to select one product from among a set of three foods with different nutritional profiles, and then rank the products within the sets according to their nutritional quality. These tasks were performed with no label and then with one of the five FoPLs on the package, depending on the randomization arm. Finally, participants were questioned on their perceptions regarding the label to which they were exposed. Regarding perceptions, all FoPLs were favorably perceived but with only marginal differences between FoPLs. While no significant difference across labels was observed for food choices, the Nutri-Score demonstrated the highest overall performance in helping consumers rank the products according to their nutritional quality. View Full-Text
Keywords: nutritional labelling; food choices; comprehension; perception; Dutch consumers; food policies nutritional labelling; food choices; comprehension; perception; Dutch consumers; food policies
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Egnell, M.; Talati, Z.; Gombaud, M.; Galan, P.; Hercberg, S.; Pettigrew, S.; Julia, C. Consumers’ Responses to Front-of-Pack Nutrition Labelling: Results from a Sample from The Netherlands. Nutrients 2019, 11, 1817.

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