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Consumers’ Responses to Front-of-Pack Nutrition Labelling: Results from a Sample from The Netherlands
Article

Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries

1
School of Psychology, Curtin University, Kent St, Bentley, WA 6102, Australia
2
Nutritional Epidemiology Research Team (EREN), Sorbonne Paris Cité Epidemiology and Statistics Research Center (CRESS), U1153 Inserm, U1125 Inra, Cnam, Paris 13 University, 93000 Bobigny, France
3
Public Health Departmant, Avicenne Hospital, Assistance Publique Hôpitaux de Paris (AP-HP), 93000 Bobigny, France
*
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Nutrients 2019, 11(8), 1934; https://doi.org/10.3390/nu11081934
Received: 25 July 2019 / Revised: 11 August 2019 / Accepted: 12 August 2019 / Published: 16 August 2019
(This article belongs to the Special Issue Food Labeling: Analysis, Understanding, and Perception)
Consumers’ perceptions of five front-of-pack nutrition label formats (health star rating (HSR), multiple traffic lights (MTL), Nutri-Score, reference intakes (RI) and warning label) were assessed across 12 countries (Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the UK and the USA). Perceptions assessed included liking, trust, comprehensibility, salience and desire for the label to be mandatory. A sample of 12,015 respondents completed an online survey in which they rated one of the five (randomly allocated) front-of-pack labels (FoPLs) along the perception dimensions described above. Respondents viewing the MTL provided the most favourable ratings. Perceptions of the other FoPLs were mixed or neutral. No meaningful or consistent patterns were observed in the interactions between country and FoPL type, indicating that culture was not a strong predictor of general perceptions. The overall ranking of the FoPLs differed somewhat from previous research assessing their objective performance in terms of enhancing understanding of product healthiness, in which the Nutri-Score was the clear front-runner. Respondents showed a strong preference for mandatory labelling, regardless of label condition, which is consistent with past research showing that the application of labels across all products leads to healthier choices. View Full-Text
Keywords: front-of-pack nutrition label; traffic light; health star; Nutri-Score; reference intake; warning label front-of-pack nutrition label; traffic light; health star; Nutri-Score; reference intake; warning label
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MDPI and ACS Style

Talati, Z.; Egnell, M.; Hercberg, S.; Julia, C.; Pettigrew, S. Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries. Nutrients 2019, 11, 1934. https://doi.org/10.3390/nu11081934

AMA Style

Talati Z, Egnell M, Hercberg S, Julia C, Pettigrew S. Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries. Nutrients. 2019; 11(8):1934. https://doi.org/10.3390/nu11081934

Chicago/Turabian Style

Talati, Zenobia, Manon Egnell, Serge Hercberg, Chantal Julia, and Simone Pettigrew. 2019. "Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries" Nutrients 11, no. 8: 1934. https://doi.org/10.3390/nu11081934

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