Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries
Abstract
:1. Introduction
2. Materials and Methods
2.1. Participants
2.2. Procedure
- I like this label;
- I trust this label;
- This label is easy to understand;
- This label took too long to understand;
- This label is confusing;
- This label provides me with the information I need;
- This label does not stand out;
- It should be compulsory for this label to be shown on packaged food products;
- Food companies should be able to choose whether they apply this label to their packaged foods.
2.3. Analysis
3. Results
4. Discussion
5. Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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All Countries | Argentina | Australia | Bulgaria | Canada | Denmark | France | Germany | Mexico | Singapore | Spain | UK | USA | ||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
n | 11812 | 992 | 987 | 987 | 984 | 978 | 977 | 985 | 987 | 989 | 984 | 990 | 972 | |||||||||||||
n % | n % | n % | n % | n % | n % | n % | n % | n % | n % | n % | n % | n % | ||||||||||||||
Gender | ||||||||||||||||||||||||||
Males | 5889 | 50 | 488 | 49 | 492 | 50 | 490 | 50 | 490 | 50 | 492 | 50 | 485 | 50 | 493 | 50 | 495 | 50 | 495 | 50 | 495 | 50 | 493 | 50 | 481 | 49 |
Females | 5923 | 50 | 504 | 51 | 495 | 50 | 497 | 50 | 494 | 50 | 486 | 50 | 492 | 50 | 492 | 50 | 492 | 50 | 494 | 50 | 489 | 50 | 497 | 50 | 491 | 51 |
Age, Years | ||||||||||||||||||||||||||
18–30 | 3951 | 33 | 329 | 33 | 323 | 33 | 348 | 35 | 332 | 34 | 316 | 32 | 326 | 33 | 334 | 34 | 335 | 34 | 333 | 34 | 332 | 34 | 327 | 33 | 316 | 33 |
31–50 | 3969 | 34 | 330 | 33 | 332 | 34 | 366 | 37 | 323 | 33 | 326 | 33 | 323 | 33 | 326 | 33 | 326 | 33 | 335 | 34 | 325 | 33 | 332 | 34 | 325 | 33 |
>50 years | 3892 | 33 | 333 | 34 | 332 | 34 | 273 | 28 | 329 | 33 | 336 | 34 | 328 | 34 | 325 | 33 | 326 | 33 | 321 | 32 | 327 | 33 | 331 | 33 | 331 | 34 |
Level of Income | ||||||||||||||||||||||||||
Low | 3896 | 33 | 331 | 33 | 321 | 33 | 273 | 28 | 334 | 34 | 329 | 34 | 324 | 33 | 333 | 34 | 333 | 34 | 335 | 34 | 331 | 34 | 323 | 33 | 329 | 34 |
Medium | 3985 | 34 | 331 | 33 | 332 | 34 | 350 | 35 | 329 | 33 | 336 | 34 | 329 | 34 | 329 | 33 | 325 | 33 | 334 | 34 | 326 | 33 | 334 | 34 | 330 | 34 |
High | 3931 | 33 | 330 | 33 | 334 | 34 | 364 | 37 | 321 | 33 | 313 | 32 | 324 | 33 | 323 | 33 | 329 | 33 | 320 | 32 | 327 | 33 | 333 | 34 | 313 | 32 |
Mean | Standard Deviation | I Like This Label | I Trust This label | This Label is Easy to Understand | This Label Took Too Long to Understand | This Label is Confusing | This Label Does Not Stand Out | This Label Provides Me with the Information I Need | |
---|---|---|---|---|---|---|---|---|---|
I like this label+ | 6.5 | 2.0 | |||||||
I trust this label+ | 6.3 | 2.0 | 0.65 | ||||||
This label is easy to understand+ | 7.0 | 2.0 | 0.58 | 0.54 | |||||
This label took too long to understand− | 3.8 | 2.5 | −0.20 | −0.15 | −0.43 | ||||
This label is confusing− | 3.7 | 2.4 | −0.29 | −0.24 | −0.47 | 0.70 | |||
This label does not stand out− | 4.9 | 2.4 | −0.13 | −0.06 | −0.12 | 0.39 | 0.38 | ||
This label provides me with the information I need+ | 6.6 | 2.0 | 0.64 | 0.64 | 0.59 | −0.22 | −0.31 | −0.08 | |
It should be compulsory for this label to be shown on packaged food products+ | 7.1 | 2.0 | 0.52 | 0.49 | 0.48 | −0.19 | −0.26 | −0.02a | 0.55 |
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Talati, Z.; Egnell, M.; Hercberg, S.; Julia, C.; Pettigrew, S. Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries. Nutrients 2019, 11, 1934. https://doi.org/10.3390/nu11081934
Talati Z, Egnell M, Hercberg S, Julia C, Pettigrew S. Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries. Nutrients. 2019; 11(8):1934. https://doi.org/10.3390/nu11081934
Chicago/Turabian StyleTalati, Zenobia, Manon Egnell, Serge Hercberg, Chantal Julia, and Simone Pettigrew. 2019. "Consumers’ Perceptions of Five Front-of-Package Nutrition Labels: An Experimental Study Across 12 Countries" Nutrients 11, no. 8: 1934. https://doi.org/10.3390/nu11081934