Perceived Correspondence of Health Effects as a New Determinant Influencing Purchase Intention for Functional Food
1
Department of Food Economics, Faculty of Food Science, Szent István University, Villányi str. 29-43, 1118 Budapest, Hungary
2
MAPP Centre, Department of Management, Aarhus BSS, Aarhus University, Fuglesangsalle 4, DK-8210 Aarhus V, Denmark
*
Author to whom correspondence should be addressed.
Nutrients 2019, 11(4), 740; https://doi.org/10.3390/nu11040740
Received: 8 February 2019
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Revised: 21 March 2019
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Accepted: 28 March 2019
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Published: 29 March 2019
(This article belongs to the Special Issue Nutrition, Choice and Health-Related Claims)
This study has revealed the role of a new factor, perceived correspondence of health effects, in consumer acceptance of functional foods. Using a web survey of 1016 people, we hypothesized and verified the following: when an ingredient does not occur naturally in the carrier but the consumer assigns the same health effect to it as to the carrier, the product’s acceptance will be more positive than it would be if an identical health effect was not associated with the carrier and the functional ingredient. Factors influencing consumer acceptance were examined via binary logistic regression models. According to the results, if a functional food developer fortifies the carrier with an ingredient that does not occur naturally in the carrier, the product can expect higher acceptance if the health effects perceived by consumers are properly matched. In general, it has been found that expected taste and awareness of the product were decisive in all demographic and income groups, whereas perceived correspondence of health effects had a lesser, but still positive influence on acceptance.
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MDPI and ACS Style
Temesi, Á.; Bacsó, Á.; Grunert, K.G.; Lakner, Z. Perceived Correspondence of Health Effects as a New Determinant Influencing Purchase Intention for Functional Food. Nutrients 2019, 11, 740. https://doi.org/10.3390/nu11040740
AMA Style
Temesi Á, Bacsó Á, Grunert KG, Lakner Z. Perceived Correspondence of Health Effects as a New Determinant Influencing Purchase Intention for Functional Food. Nutrients. 2019; 11(4):740. https://doi.org/10.3390/nu11040740
Chicago/Turabian StyleTemesi, Ágoston, Ágnes Bacsó, Klaus G. Grunert, and Zoltán Lakner. 2019. "Perceived Correspondence of Health Effects as a New Determinant Influencing Purchase Intention for Functional Food" Nutrients 11, no. 4: 740. https://doi.org/10.3390/nu11040740
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