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Sustainability 2015, 7(4), 4625-4642;

Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study

Centro de Investigaciones Biológicas del Noroeste (CIBNOR), Calle IPN 195, La Paz, B.C.S. 23096, Mexico
Universidad Autónoma de Baja California Sur, Carretera al Sur Km 5.5, La Paz, B.C.S. 23080, Mexico
Current address: Consejo Nacional de Ciencia y Tecnolog
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 25 February 2015 / Revised: 21 March 2015 / Accepted: 13 April 2015 / Published: 17 April 2015
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Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers’ acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers’ occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability. View Full-Text
Keywords: eco-labeling; seafood; dolphin-safe; MSC certification; consumer preferences; probit model eco-labeling; seafood; dolphin-safe; MSC certification; consumer preferences; probit model
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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MDPI and ACS Style

Pérez-Ramírez, M.; Almendarez-Hernández, M.A.; Avilés-Polanco, G.; Beltrán-Morales, L.F. Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study. Sustainability 2015, 7, 4625-4642.

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