When Cities Become Home, What Happens to Rural Memory? Nostalgic Experience in Rural Tourism and Implications for Village Development
Abstract
1. Introduction
2. Materials and Methods
2.1. Study Area
2.2. Questionnaire and Procedure
2.2.1. Questionnaire Design
2.2.2. Survey Implementation
2.3. Research Hypotheses and Models
2.3.1. Original Hypotheses
2.3.2. Extended Hypotheses
3. Results
3.1. Sample Profile
3.2. Reliability and Validity Analysis
3.3. Robustness Checks
3.4. Structural Modeling Analysis
4. Discussion
4.1. Theoretical Contribution
4.2. Implications
4.3. Limitation
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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| Survey Round | Survey Period | Total Distributed | Unreturned | Total Collected | Valid Questionnaires | Invalid Questionnaires | Valid Rate |
|---|---|---|---|---|---|---|---|
| Pre-survey | 11–20 September 2019 | 200 | 3 | 197 | 182 | 15 | 92.4% |
| Formal Survey 1 | 28 September–3 October 2019 | 300 | 2 | 298 | 285 | 13 | 95.6% |
| Formal Survey 2 | 4–8 April 2023 | 250 | 0 | 250 | 233 | 17 | 93.2% |
| Formal Survey Total | - | 550 | 2 | 548 | 518 | 30 | 94.5% |
| Category | Variable | n | % | Category | Variable | n | % |
|---|---|---|---|---|---|---|---|
| Gender | Male | 241 | 46.5 | Education level | Junior high school and below | 9 | 1.7 |
| Female | 277 | 53.5 | High school or higher vocational education | 50 | 9.7 | ||
| Age | 18–24 | 127 | 24.5 | Bachelor’s degree or associate’s degree | 371 | 71.6 | |
| 25–34 | 184 | 35.5 | Graduate degree | 88 | 17 | ||
| 35–44 | 107 | 20.7 | Childhood residence | Village | 205 | 39.6 | |
| 45–54 | 71 | 13.7 | Small Town | 122 | 23.6 | ||
| 55 and over | 29 | 5.6 | Suburb | 36 | 6.9 | ||
| Occupation | Office worker | 282 | 54.4 | City area | 155 | 29.9 | |
| Professional | 53 | 10.2 | Current residence | Village | 36 | 6.9 | |
| Business owner | 31 | 6.0 | Small Town | 112 | 21.6 | ||
| Worker or farmer | 9 | 1.7 | Suburb | 82 | 15.8 | ||
| Student | 85 | 16.4 | City area | 288 | 55.6 | ||
| Retiree | 21 | 4.1 | |||||
| Other | 37 | 7.1 | |||||
| Path | Standard Load Coefficients | Standard Error | AVE | CR | Cronbach’s Alpha | ||
|---|---|---|---|---|---|---|---|
| Natural landscape | → | Beautiful landscape scenery | 0.678 | 0 | 0.467 | 0.767 | 0.756 |
| → | Ancient trees | 0.686 | 0.104 | ||||
| → | Fresh air and clean water | 0.686 | 0.085 | ||||
| → | Lush vegetation | 0.638 | 0.061 | ||||
| Traditional rural architecture | → | Well-preserved village layout | 0.685 | 0 | 0.593 | 0.868 | 0.865 |
| → | Well-preserved historical structures | 0.841 | 0.075 | ||||
| → | Well-preserved ancestral temple | 0.776 | 0.077 | ||||
| → | Traditional dwellings | 0.762 | 0.074 | ||||
| → | Picturesque features of the village | 0.701 | 0.072 | ||||
| Traditional agriculture | → | Traditional farming style | 0.796 | 0 | 0.639 | 0.864 | 0.861 |
| → | Local irrigation system | 0.783 | 0.05 | ||||
| → | Well-managed farmland | 0.819 | 0.046 | ||||
| → | Neat and beautiful vegetable gardens | 0.734 | 0.045 | ||||
| Vernacular culture | → | Local cuisine and products | 0.689 | 0 | 0.533 | 0.842 | 0.84 |
| → | Fairy stories and legends | 0.742 | 0.075 | ||||
| → | Folk culture | 0.758 | 0.069 | ||||
| → | Language (dialect) | 0.663 | 0.073 | ||||
| → | Traditional handicrafts | 0.74 | 0.069 | ||||
| Friendly rural community | → | Good relationship among villagers | 0.882 | 0 | 0.645 | 0.84 | 0.822 |
| → | Welcoming and kind | 0.907 | 0.046 | ||||
| → | Atmosphere of tranquility | 0.577 | 0.045 | ||||
| Nostalgia experience | → | Historical nostalgia | 0.625 | 0 | 0.372 | 0.632 | 0.609 |
| → | Spiritual nostalgia | 0.724 | 0.128 | ||||
| → | Homeland nostalgia | 0.448 | 0.117 | ||||
| Hypothesis | Path | Standardized Path Coefficient | Standard Error | t-Value | p-Value | Testing | ||
|---|---|---|---|---|---|---|---|---|
| H1 | Natural landscape | → | Nostalgia experience | 0.226 | 0.095 | 2.821 | 0.005 ** | confirmed |
| H2 | Traditional rural architecture | → | Nostalgia experience | −0.034 | 0.094 | −0.378 | 0.706 | disconfirmed |
| H3 | Traditional agriculture | → | Nostalgia experience | 0.21 | 0.071 | 2.244 | 0.025 * | confirmed |
| H4 | Vernacular culture | → | Nostalgia experience | 0.077 | 0.105 | 0.675 | 0.5 | disconfirmed |
| H5 | Friendly rural community | → | Nostalgia experience | 0.059 | 0.063 | 0.847 | 0.397 | disconfirmed |
| Hypothesis | Path | Standardized Path Coefficient | Standard Error | t-Value | p-Value | Testing | ||
|---|---|---|---|---|---|---|---|---|
| H1 | Natural landscape | → | Nostalgia experience | 0.254 | 0.083 | 3.594 | *** | confirmed |
| H3 | Traditional agriculture | → | Nostalgia experience | 0.269 | 0.051 | 4.023 | *** | confirmed |
| H6 | Traditional rural architecture | → | Natural landscape | 0.292 | 0.067 | 3.833 | *** | confirmed |
| H7 | Traditional rural architecture | → | Traditional agriculture | 0.233 | 0.086 | 3.741 | *** | confirmed |
| H8 | Vernacular culture | → | Natural landscape | 0.279 | 0.067 | 3.253 | 0.001 ** | confirmed |
| H9 | Vernacular culture | → | Traditional agriculture | 0.539 | 0.092 | 7.047 | *** | confirmed |
| H10 | Friendly rural community | → | Natural landscape | 0.098 | 0.046 | 1.643 | 0.1 | disconfirmed |
| H11 | Friendly rural community | → | Traditional agriculture | 0.03 | 0.059 | 0.606 | 0.544 | disconfirmed |
| Hypothesis | Path | Standardized Path Coefficient | Standard Error | t-Value | p-Value | Testing | ||
|---|---|---|---|---|---|---|---|---|
| H1 | Natural landscape | → | Nostalgia experience | 0.30 | 0.083 | 3.569 | *** | confirmed |
| H3 | Traditional agriculture | → | Nostalgia experience | 0.20 | 0.051 | 4.027 | *** | confirmed |
| H6 | Traditional rural architecture | → | Natural landscape | 0.26 | 0.068 | 3.887 | *** | confirmed |
| H7 | Traditional rural architecture | → | Traditional agriculture | 0.32 | 0.086 | 3.718 | *** | confirmed |
| H8 | Vernacular culture | → | Natural landscape | 0.26 | 0.061 | 4.221 | *** | confirmed |
| H9 | Vernacular culture | → | Traditional agriculture | 0.68 | 0.086 | 7.931 | *** | confirmed |
| Fit Index | Absolute Fit Index | Value Added Index | Simplified Fit Index | ||||||
|---|---|---|---|---|---|---|---|---|---|
| χ2/df | RMSEA | SRMR | GFI | CFI | TLI | IFI | AIC | CAIC | |
| Standard value | 1–3 | <0.08 | ≤0.1 | >0.9 | >0.9 | >0.9 | >0.9 | The smaller the better | The smaller the better |
| M1 | 2.488 | 0.054 | 0.0502 | 0.913 | 0.937 | 0.927 | 0.938 | 715.594 | 1046.342 |
| M2 | 2.488 | 0.054 | 0.0517 | 0.91 | 0.936 | 0.927 | 0.937 | 717.704 | 1027.453 |
| M3 | 2.571 | 0.055 | 0.0456 | 0.919 | 0.939 | 0.93 | 0.939 | 565.904 | 823.153 |
| Model | χ2 | Df | χ2/Df | Δχ2 | ΔDf | CFI | TLI | ΔCFI | ΔTLI | RMSEA |
|---|---|---|---|---|---|---|---|---|---|---|
| Unconstrained | 944.2 | 482 | 1.959 | - | - | 0.884 | 0.868 | - | - | 0.058 |
| Measurement weights | 964.422 | 500 | 1.929 | 20.222 | 18 | 0.884 | 0.872 | 0 | 0.004 | 0.057 |
| Measurement intercepts | 985.662 | 524 | 1.881 | 41.462 | 42 | 0.885 | 0.878 | 0.001 | 0.01 | 0.056 |
| Nostalgia Aspect | Nostalgia Subject | Nostalgia Object | Nostalgia Characteristics | Nostalgia Implications |
|---|---|---|---|---|
| Homeland nostalgia | Almost everyone | Homeland or place one has studied/worked | Love, longing for one’s hometown or a place one has lived | Identity recognition, participatory experience, cultural belonging, emotional comfort |
| Spiritual nostalgia | Urban residents | Imaginary homeland | A romantic imagination with no specific era or place | Esthetic pleasure, emotional attachment, consumption |
| Historical nostalgia | Cultural esthetes | Authentic historical towns or villages | Cherishing historical buildings and local culture | Preserving tangible and intangible heritages, education, esthetic appreciation |
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© 2026 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.
Share and Cite
Ding, Y.; Cai, J.; Yao, M.; Lin, S.; Xiong, R.; Liu, Y. When Cities Become Home, What Happens to Rural Memory? Nostalgic Experience in Rural Tourism and Implications for Village Development. Sustainability 2026, 18, 8146. https://doi.org/10.3390/su18168146
Ding Y, Cai J, Yao M, Lin S, Xiong R, Liu Y. When Cities Become Home, What Happens to Rural Memory? Nostalgic Experience in Rural Tourism and Implications for Village Development. Sustainability. 2026; 18(16):8146. https://doi.org/10.3390/su18168146
Chicago/Turabian StyleDing, Yan, Jun Cai, Mingming Yao, Shiyu Lin, Ruyu Xiong, and Yuxi Liu. 2026. "When Cities Become Home, What Happens to Rural Memory? Nostalgic Experience in Rural Tourism and Implications for Village Development" Sustainability 18, no. 16: 8146. https://doi.org/10.3390/su18168146
APA StyleDing, Y., Cai, J., Yao, M., Lin, S., Xiong, R., & Liu, Y. (2026). When Cities Become Home, What Happens to Rural Memory? Nostalgic Experience in Rural Tourism and Implications for Village Development. Sustainability, 18(16), 8146. https://doi.org/10.3390/su18168146
