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Article

Culturally Sustainable Site Selection of Bazaars: A Spatial Analytics Approach in Ürümqi, Xinjiang

1
College of Architecture and Engineering, Xinjiang University, Urumqi 830046, China
2
Xinjiang Civil Architectural Design Institute Co., Ltd., Urumqi 830046, China
*
Authors to whom correspondence should be addressed.
Sustainability 2026, 18(1), 151; https://doi.org/10.3390/su18010151
Submission received: 21 October 2025 / Revised: 26 November 2025 / Accepted: 3 December 2025 / Published: 23 December 2025

Abstract

This study develops a spatial-analytical framework that integrates commercial hierarchy theory with cultural sustainability principles to support the sustainable development of traditional cultural marketplaces. Using kernel density estimation and Ripley’s K function analysis of 160 bazaars and 83,127 POI data points in Ürümqi, we established a hierarchical business district classification system incorporating both cultural-demographic factors and commercial indicators. Our findings reveal that culturally attuned spatial planning generates synergistic effects between heritage conservation and contemporary development needs. The research contributes to sustainable urban theory by extending Central Place Theory through cultural dimensions while providing practical design strategies validated through 15 case studies. This framework offers urban planners an implementable revitalization approach that maintains cultural authenticity while achieving a balance between commercial vitality and social cohesion, thereby presenting an effective pathway for sustainable urban development.

1. Introduction

In an era marked by rapid urbanization and cultural homogenization, the preservation and sustainable revitalization of traditional cultural marketplaces have emerged as a pressing challenge for urban planners and policymakers worldwide. These spaces—exemplified by Xinjiang’s bazaars—function not only as economic hubs but also as vital repositories of intangible cultural heritage and social cohesion. Their decline threatens not only local economies but, more fundamentally, undermines the cultural sustainability of communities and the social resilience of urban environments. This challenge is particularly pronounced in rapidly developing regions, where the need for scientifically grounded planning methodologies has become an urgent priority in pursuit of balanced and sustainable urban growth.
Research on sustainable urban development has established a foundational understanding of the roles of commercial spaces. Studies have highlighted the importance of spatial design and ground-level integration in multi-commercial complexes for urban sustainability [1,2,3]. The composite nature of architectural space and functional mixing in high-rise complexes has been explored for enhancing spatial efficiency and creating multi-layered environments [4,5]. Furthermore, the social value of these spaces as semi-public hubs for community interaction and cohesion is widely acknowledged [6,7], alongside operational research focusing on risk management and smart technologies [8,9,10]. However, a significant gap persists in translating this broad recognition into practical, spatially explicit methodologies for culturally significant marketplaces. Seminal theories such as Central Place Theory [11,12] offer a foundational framework for understanding commercial hierarchies, yet their application to culturally specific commercial environments remains limited. This is particularly evident in the inadequate integration of cultural sustainability considerations with conventional economic models for site selection.
Furthermore, prevailing approaches to business district classification have predominantly relied on socioeconomic metrics—including floor area, commercial turnover, and tenant mix [13]. While useful for conventional retail analysis, these models frequently overlook critical socio-cultural drivers such as ethnic population distribution and intangible cultural practices, which fundamentally shape the viability of ethnic marketplaces. Although the cultural function of traditional markets is widely acknowledged in the literature, a robust quantitative methodology for integrating these cultural dimensions into spatial planning and site selection frameworks remains notably underdeveloped.
Within China’s unique development context, the “Cultural Enrichment” initiative provides an important policy framework for addressing these challenges. Preliminary research indicates that traditional cultural venues in Xinjiang face particular challenges, including accessibility limitations and outdated facilities [14]. This situation necessitates innovative approaches to cultural space planning that can bridge international theoretical frameworks with local implementation needs.
As a traditional commercial form prevalent in both urban and rural areas of Xinjiang [15,16], bazaars present distinctive advantages for sustainable cultural development, including their scale, accessibility, and socio-cultural embeddedness [17]. This study therefore aims to develop a hierarchical classification methodology for bazaar commercial circles that integrates international spatial theory with local cultural contexts. The research seeks to provide both theoretical foundations and practical references for optimizing commercial spaces while enhancing cultural vitality in traditional market settings [18,19].
Bazaars in Xinjiang represent distinctive socio-commercial entities that differ functionally from conventional marketplaces. Contemporary bazaars can be categorized into three primary types based on scale characteristics (Figure 1), fulfilling multiple social roles including commercial exchange, cultural transmission, and community interaction [16]. A comparative analysis revealing distinct functional differences between Xinjiang bazaars and various inland commercial formats (marketplaces, trade markets, and commercial complexes) is provided in Table 1. However, like many traditional commercial forms globally, they face significant challenges from e-commerce competition and urbanization pressures [20], with previous revitalization efforts achieving limited success [16,21].
The scientific site selection of bazaars represents a complex multidisciplinary challenge integrating urban planning, cultural economics, and spatial analysis. Its significance extends across four key dimensions:
(1)
Social Integration Value: Strategic positioning can enhance inter-ethnic interaction and community cohesion through improved accessibility and spatial arrangement [22].
(2)
Cultural Sustainability: Appropriate location selection strengthens the preservation and transmission of intangible cultural heritage within urban environments [23].
(3)
Economic Development: Scientifically chosen locations can stimulate regional economic activity, generating employment and supporting related industries [19,23].
(4)
Urban Planning Value: Integrated site selection contributes to improved urban functionality and governance efficiency [24].
While this study is grounded in the distinctive socio-spatial context of Xinjiang, it positions itself within three intersecting domains of international scholarly discourse. Methodologically, it advances spatial analytics through the development of a hierarchical classification framework that systematically integrates cultural-demographic variables with commercial clustering patterns—extending Central Place Theory into culturally complex urban settings. Theoretically, it engages with global literature on heritage marketplaces and informal economies by reconceptualizing bazaars not merely as vestiges of tradition but as dynamic socio-spatial entities shaped by both cultural practices and contemporary urban forces. Strategically, it contributes to urban design and cultural-economic policy by offering a scalable model for the placement and programming of culturally sensitive commercial spaces. By situating the empirical findings within these broader conversations, this research aims not only to address a regional planning challenge but also to offer a transferable conceptual lens through which similar marketplaces worldwide—from the bazaars of Istanbul to the souks of North Africa—can be re-examined and sustainably revitalized.
Despite this significance, research on site selection methodologies for Xinjiang’s bazaars remains notably underdeveloped [14]. This study therefore contributes to sustainable urban planning by developing a novel methodology that transcends conventional preservationist approaches. We propose a dynamic model that positions cultural marketplaces for sustained commercial viability while safeguarding their socio-cultural distinctiveness. The resulting framework offers a transferable approach for sustaining culturally significant marketplaces globally, demonstrating how strategic spatial planning can enable traditional economies to thrive within contemporary urban contexts—a crucial advancement toward genuinely sustainable urban development.

2. Materials and Methods

Bazaars in Xinjiang are typically situated within local business districts. In rural areas and small cities, these districts can be easily identified through basic observation. Bazaars in these contexts are predominantly community-level, characterized by their small scale and limited inclusion of cultural-commercial spaces. In larger cities, however, the positioning of a bazaar varies significantly based on the hierarchy of the business district in which it is located, making accurate assessment more challenging. Drawing on existing research and incorporating distinctive features of Xinjiang bazaars, this study proposes a methodology for their site selection and positioning [25,26,27,28].
This section details the data foundation and analytical framework of this study. First, we clarify the operational definitions of core concepts (Section 2.1). Second, we describe the sources and preprocessing procedures of the research data (Section 2.2). Finally, we systematically present the spatial analysis methods and the process of constructing the site selection model (Section 2.3). This coherent methodological chain ensures the reproducibility and scientific rigor of the research.

2.1. Conceptual Framework

2.1.1. Conceptual Definition: Bazaar Commercial District

To facilitate quantitative analysis, this study requires an operational definition of the core concept, the “Bazaar Commercial District.” International academic research on commercial center hierarchy and business districts is well-established. Christaller’s Central Place Theory laid the cornerstone for this field. Subsequent extensive studies have classified urban business district hierarchies based on indicators such as the quantity, variety, and formats of commercial facilities.
However, a fundamental distinction exists between conventional urban business districts and the Bazaar Commercial District. This study operationally defines the “Bazaar Commercial District” as: a geographical area delineated by overlaying the socio-cultural dimension of a relatively high concentration of ethnic minority populations (set in this study as >30%) onto the spatial extent of a traditional urban business district. This definition inherits the spatial-economic core of Central Place Theory while incorporating the essential characteristics of Xinjiang bazaars, where ethnic minority vendors dominate and serve specific cultural communities. It provides a clear conceptual boundary for the spatial analysis in this study [29,30,31].

2.1.2. Hierarchical Coupling Mechanisms

The “Hierarchical Coupling Mechanisms” refer to the integrated analytical framework that links different tiers of commercial districts with corresponding bazaar scales, functions, and service orientations. This mechanism operates on two interrelated levels:
Spatial-Economic Hierarchy: Derived from kernel density analysis and standard deviational ellipses, commercial districts are classified into tiers (e.g., Tier-1, Tier-2, Tier-3) based on their commercial intensity and spatial extent.
Socio-Functional Coupling: Each commercial tier is coupled with a recommended bazaar scale (e.g., city-level, regional-level, community-level) and a specific set of commercial and cultural functions. This coupling is informed by the ethnic population distribution and is designed to align the bazaar’s service orientation with the spatial and demographic characteristics of its host business district.
This dual mechanism ensures that bazaar site selection is not only based on commercial viability but also responsive to the socio-cultural fabric of the area, facilitating targeted and sustainable development.
In this study, “cultural attributes” are operationalized primarily through the spatial distribution of ethnic minority populations, using a threshold of >30% to define a “Bazaar Commercial District.” This threshold was informed by existing research on ethnic settlement patterns in the Ürümqi region and validated through preliminary case comparisons that confirmed its effectiveness in identifying commercial areas with distinctive cultural characteristics. We recognize that cultural vitality is a multidimensional construct encompassing—in addition to demographic composition—factors such as language use, festive activities, and consumption practices, which are not fully quantifiable. Nevertheless, within the constraints of available data, the proportion of ethnic minority residents serves as a meaningful proxy for cultural identity and consumer preference, effectively reflecting the spatial concentration of cultural communities and providing an operational criterion for identifying culturally significant commercial zones. Future studies could incorporate field surveys, interviews, or social media data to further refine the representation of cultural dimensions.

2.2. Data Sources and Preprocessing

2.2.1. Data Collection

The data foundation of this study stems from 83,127 commercial Points of Interest (POI) data points collected via the China map API for Ürümqi’s seven districts and one county in March 2022. Simultaneously, to define the bazaar commercial districts, we gathered data on the ethnic composition of various districts and counties from the Ürümqi Statistical Yearbook (2019).

2.2.2. Data Categorization and Processing

The raw POI data underwent rigorous preprocessing in the ArcGIS (10.8) platform, including coordinate correction, deduplication, and projection conversion (to WGS 1984 UTM Zone 44N). Subsequently, based on the national standard industry classification and the research objectives, all POIs were categorized into five major types for subsequent analysis: (1) Culinary Delights; (2) Shopping and Consumption; (3) Financial Institutions; (4) Hotel Accommodations; (5) Lifestyle Services
The categorization of POIs, particularly within the ‘Culinary Delights’ class, was based on the standard industrial classification system and prevailing market conventions in China. Key distinctions were made based on the primary business model—specifically, whether establishments primarily provide full sit-down meals (‘Chinese Cuisine’) versus quick-service, light meals and portable food items (‘Snacks and Fast Food’).

2.2.3. Data Quality Assessment and Limitations

While the POI data employed in this study provide a substantial foundation for commercial spatial analysis, we acknowledge potential biases inherent to the data source. POIs obtained via the Amap API primarily reflect registered business entities and platform-listed establishments, which may underrepresent informal or temporary vending activities, such as street vendors or seasonal markets. To assess the impact of such biases, we cross-referenced the POI data with the official business registry from the Ürümqi Statistical Yearbook and conducted field sampling surveys in areas with low POI coverage. Although the POI categorization follows the national standard industrial classification, certain nuances in business types may not be fully captured. To mitigate this, we introduced finer sub-categories within the “Culinary Delights” class, differentiating, for instance, between full-service restaurants and quick-service food vendors based on their primary business model. Despite these limitations, the POI dataset demonstrates strong representativeness in terms of spatial coverage, resolution, and classification consistency, thereby providing a robust basis for macro-scale identification of urban commercial structure.

2.3. Analytical Framework and Modeling

This study adopts a spatial analysis framework that progresses from macro to micro levels, sequentially identifying commercial agglomeration patterns, delineating business district boundaries, and finally constructing the bazaar site selection model.

2.3.1. Spatial Agglomeration Analysis

(1)
Kernel Density Analysis Estimation:
Kernel Density Analysis Estimation was employed to transform the discrete commercial POIs into a continuous density surface, thereby quantifying and visualizing their spatial agglomeration patterns. This method assigns an “area of influence” around each point, defined by a kernel function and a critical search radius. After testing radii from 200 m to 1200 m, a 300 m bandwidth was selected to optimally capture commercial clustering at the neighborhood scale. The resultant density surface functioned as a “commercial vitality detector,” clearly identifying urban hotspots. Subsequently, this surface was treated as a probability distribution, and the contours corresponding to one, two, and three standard deviations were extracted to scientifically delineate the boundaries of hierarchical commercial districts. This data-driven approach provided an objective and robust spatial foundation for the subsequent bazaar site selection model, moving beyond arbitrary administrative divisions or buffer zones.
Kernel Density Analysis (KDA) [32,33,34] estimates the spatial agglomeration of features by calculating density values from surrounding point data. The mathematical formulation is as follows:
K ( s ) = i = 1 n 1 π r 2 Φ ( d is r )
Here, K(s) denotes the kernel density value at point s; i represents the i-th point; n indicates the total number of samples; r signifies the kernel density search radius; and dis denotes the distance from the i-th point to points.
(2)
Ripley’s K Function:
A multi-distance spatial cluster analysis used to quantitatively test the statistical significance of POI clustering at different spatial scales. By comparing the difference (Diff K) between the Observed K and the Expected K values, we confirmed that the commercial POIs in Ürümqi exhibit a significant clustered pattern across all studied scales.
(3)
Data Standardization Methods:
The standard deviation method was applied to delineate commercial district boundaries from the kernel density surface. While spatial data rarely follows a strict normal distribution, this approach serves as an effective heuristic thresholding tool for identifying significant commercial agglomerations. The kernel density surface of Ürümqi’s commercial POIs exhibits a strong central tendency with predictable density decay, making standard deviation thresholds meaningful for capturing core commercial clusters. The robustness of this approach was verified through a supplementary quantile-based classification, which yielded consistent spatial patterns. Empirical validation from 15 case studies further confirms the practical relevance of the identified boundaries.
This process standardizes the measurement scales of all indicators, eliminating disparities in numerical magnitude to facilitate consistent comparison and evaluation under a unified benchmark. The specific formula is as follows:
X n = x x m i n x m a x x m i n
where Xn denotes the normalized value, Xmin represents the minimum value within the indicator category, and Xmax represents the maximum value.
(4)
Weighted Integrated Scoring Method:
By assigning different weights to various metrics, multiple indicators are synthesized into a composite score for comparing, ranking, or evaluating different objects. The specific formula is presented below:
S G i = j = 1 n ( x i j w j )
where SGi denotes the composite indicator value of the i-th commercial district, Wj represents the weight assigned to the j-th indicator, i indicates the total number of commercial districts, and j refers to the number of indicators.

2.3.2. Delineation of Commercial District Boundaries

Drawing on the concept of the Standard Deviational Ellipse in statistics, we utilized the continuous surface generated by KDE and selected specific density thresholds to delineate commercial district boundaries. Specifically, we extracted the kernel density contours corresponding to one, two, and three standard deviations, using them as the spatial boundaries for different grades of commercial districts (see the Section 3). This method effectively captures the main direction and extent of commercial distribution.

2.3.3. Bazaar Site Selection Model

Based on the graded business districts derived from the above analysis and incorporating the ethnic minority population distribution data defined in Section 2.1, we finally propose a Hierarchical Site Selection Model. This model provides positioning and scale guidance for bazaar development within business districts of different tiers (Table 2).
This study provides a detailed discussion of Table 2.
(1)
Site Selection in Tier-1 Bazaar Business Districts When a bazaar is situated within a city’s primary business district, it is recommended to prioritize a “city-level” scale and positioning. In addition to their large scale, these bazaars typically integrate diverse cultural-commercial spaces and public service functions. They play a significant role in activating the nighttime economy and hold distinctive appeal for residents. The service orientation of their cultural-commercial spaces targets the entire urban population, often extending to surrounding cities [35].
(2)
Site Selection in Tier-2 Bazaar Business Districts For bazaars located in secondary business districts, a “regional- level” scale is recommended as the primary positioning, supplemented by a “city-level” orientation. Retail and entertainment formats occupy considerable space and primarily attract residents from the surrounding area. The diversity of integrated formats is generally more limited compared to city-level bazaars. The cultural-commercial services are consequently oriented toward serving residents of a specific urban region.
(3)
Site Selection in Tier-3 or Township Bazaar Business Districts Bazaars in tertiary business districts or town ship commercial areas should adopt a positioning that is primarily “regional-level” with a secondary “community-level” focus. They mainly serve residents from a specific urban region and surrounding communities. Food, beverage, and retail formats dominate the tenancy and attract patronage from local residents [36,37,38]. These bazaars incorporate a wider variety of formats than purely community-level ones, while their cultural-commercial services are tailored principally to the adjacent communities.
(4)
Site Selection Outside Formal Bazaar Business Districts For locations situated outside established business districts—characterized by a weaker commercial atmosphere and considerable distance from core commercial areas—a “community-level” scale is advised. These bazaars primarily serve immediate neighborhood residents and focus on essential commercial activities, offering a limited mix of formats or community services. The cultural-commercial function, consequently, is oriented almost exclusively toward the local community [39,40].
To more convincingly substantiate the proposed link between cultural vitality and commercial performance, this study complemented quantitative analysis with field investigations of 15 bazaar cases. These investigations included merchant interviews, behavioral observations of patrons, and assessments of spatial function usage, serving to validate the congruence between the business district tiers identified by the quantitative model and the actual cultural-commercial functional match. For instance, in Tier-2 business districts, we documented the actual composition of retail and entertainment formats and gathered merchant insights regarding customer demographics and culturally oriented services. This mixed-methods approach—combining quantitative identification with qualitative validation—not only strengthens the explanatory power of the hierarchical coupling mechanism but also provides contextualized, real-world validity for the model outputs.

3. Results

3.1. Research on the Structural Characteristics of Commercial District Business Formats

Analysis of bazaar site selection in Xinjiang revealed that accurately classifying business districts—particularly into “city-level,” “regional-level,” and “community-level” categories—becomes challenging when they are numerous and unevenly distributed. To address this, Ürümqi was selected as a case study to delineate the spatial extent of urban bazaar business districts.
A total of 83,127 commercial POI (Points of Interest) data points [31,41,42] were collected from seven districts and counties of Ürümqi in March 2022 using Amap. These data were then processed through projection transformation in ArcGIS software and categorized into five primary types, as summarized in Table 3.
In the study of commercial POI screening and spatial distribution in Ürümqi, the selected POI data were first geographically projected along with the city’s administrative boundaries. As shown in Figure 2, these commercial POIs exhibit varying degrees of spatial agglomeration, characterized by a multi-nodal distribution pattern.
To further quantify this clustering, a nearest neighbor index analysis was conducted on all POI data using ArcGIS, with results illustrated in Figure 3. The analysis yielded a nearest neighbor ratio of 0.103, which is below the threshold value of 1. Additionally, the Z-score of −494.599 is well below the critical value of −2.58, and the p-value approximates 0. Together, these results confirm a statistically significant clustered pattern of commercial POIs in Ürümqi, rejecting the null hypothesis of random distribution.

Research on Structural Characteristics of Commercial Space Formats Across Different Types

To examine the internal composition of the five commercial categories, detailed statistics were compiled for their subcategories, as organized in Table A1. Pie charts were further generated to visualize the proportional distribution of subcategories within each commercial type. This graphical representation allows for clear identification of the dominant subcategories in each facility type.
Specifically, snack bars and Chinese restaurants emerged as the dominant subcategories within the food and beverage sector, reflecting both diverse consumer demands and local culinary characteristics. In the lodging category, hotels predominated due to their widespread distribution and broad consumer appeal.
When projected into the WGS1984 UTM Zone 44N coordinate system, all five commercial POI categories exhibited significant spatial clustering and a pronounced north–south disparity, as illustrated in Figure 4.

3.2. Identification and Demarcation of Bazaar Commercial Zone Boundaries

A kernel density analysis was conducted on commercial POIs in Ürümqi using a cell size of 100 m × 100 m and search radii ranging from 200 m to 1200 m. The results indicate that larger radii produce smoother density surfaces but coarser spatial details, as illustrated in Figure 5.
Spatial cluster analysis was conducted using the multi-distance spatial cluster analysis tool Ripley’s K function. As shown in Figure 6 and Table 4, across all bandwidths (200 m–1200 m), the observed K value for commercial POIs consistently exceeded the expected K value. This strongly indicates a statistically significant clustered spatial pattern throughout the examined scales. Furthermore, the increasing Diff K value with larger bandwidths confirms an intensification of the clustering phenomenon.
Detailed analysis reveals that the commercial distribution in Ürümqi exhibits a pronounced multi-nucleated cluster structure. While the degree of spatial clustering was observed to increase with larger bandwidths within the 200 m–1200 m range, a bandwidth of 300 m was selected as the standard for this study. This scale was chosen to align with the focus on central business district characteristics and to ensure the precision and granularity of the analysis.
This study adapted the standard deviation concept of the normal distribution to delineate urban commercial district boundaries. As illustrated in Figure 7, within a normal distribution, one, two, and three standard deviations from the mean encompass approximately 68.2%, 95.4%, and 99.6% of the data, respectively. It is noted that a mean minus standard deviation yielding a negative value was deemed statistically insignificant for the purpose of boundary demarcation.
The three standard deviation surfaces exhibit distinct spatial characteristics. The one-standard-deviation surface covers 1.33% of Ürümqi’s area, contains 94.83% of the commercial POIs, and has a density of 413.98 per km2, which is 71.23 times the city’s average. The two-standard-deviation surface, covering a smaller area (0.99%), contains 90.79% of POIs at a higher density of 534.94 per km2 (91.52 times the average). The three-standard-deviation surface covers only 0.78% of the area yet contains 86.24% of POIs at a significantly elevated density of 641.28 per km2, equivalent to 110.34 times the average density. These results demonstrate the efficacy of the standard deviation method for delineating commercial districts. The one and two-standard-deviation surfaces, being more extensive and continuous with moderately high POI density, represent the broader central commercial boundary. In contrast, the three-standard-deviation surface, characterized by its exceptional POI density and coherent spatial pattern, was identified as the optimal boundary for Ürümqi’s core central business district (Table 5 and Figure 8).
Analysis based on the three-standard-deviation surface successfully identified 172 commercial clusters within Ürümqi (Figure 9). These clusters are predominantly concentrated in the Saybag, Tianshan, Shuimogou, Xinshi, and Midong districts, demonstrating a clear pattern of high density. A limited number of clusters are sporadically distributed in other areas, while no commercial clusters were identified in Dabancheng District or Ürümqi County.
Analysis of the spatial distribution reveals well-developed commercial clusters in the old urban core, exhibiting a distinctive “large agglomeration with multiple small clusters” pattern. This configuration features primary agglomerations concentrated in the central city district, complemented by numerous smaller clusters dispersed throughout peripheral areas. These elements interact dynamically to form the cohesive spatial structure of Ürümqi’s commercial network.
Each of the 172 commercial districts was evaluated and rated across three primary dimensions: commercial scale, commercial quality, and external factors. Commercial scale was assessed based on the district’s land area, commercial quality was measured by the number of large shopping centers and the diversity of commercial types, and external factors included road network density and public transportation stop density. These metrics were validated through field investigations, and the results are presented in Table A2.
This study employed a systematic evaluation framework to assess commercial districts based on three dimensions: scale, quality, and external factors. Utilizing the Analytic Hierarchy Process (AHP), we integrated input from a panel of 20 domain experts to determine the relative weighting of each evaluation factor. The resulting weights and comprehensive scores are presented in Table 6. These findings provide a robust empirical foundation and theoretical basis for understanding and optimizing the hierarchical classification of commercial districts.
Given the multitude of indicators and their significant variations in magnitude, a normalization procedure was applied to ensure comparability and precision in the quantitative analysis across commercial districts.
The normalized indicator values were then aggregated using weighted summation to compute a composite score for each commercial district. These composite scores subsequently served as the basis for hierarchical classification.
The seven indicators corresponding to the 172 identified commercial districts were incorporated into the aforementioned model to calculate their respective composite indicator values. These values were then normalized and classified into hierarchical clusters based on their magnitude. The normalization process involved multiplying each indicator by its corresponding primary and secondary weights, followed by summation. Detailed results are provided in Table A3.
The results indicate that District 146 (Figure 10) exhibited notably higher scores, as represented by the blue areas, attributable to its central urban location. This finding also reflects the developmental disparity between urban and rural commercial areas. Consequently, a kernel density analysis was reapplied to District 146 using a 200 m search radius and a three-standard-deviation threshold to delineate its core commercial area more precisely.
Using District 146 as the base map—which contains 41,732 POIs and covers an area of 60.25 square kilometers—the kernel density analysis was performed, yielding a three-standard-deviation surface as shown in Figure 11. This resulted in a simplified delineation of the core commercial area, illustrated in Figure 12.
This methodology enabled the precise delineation of commercial district boundaries and their hierarchical classification in Ürümqi. The final demarcation results are presented in the figure below. By integrating the boundaries identified in both the initial and secondary delineation phases, we classified the commercial districts into three tiers using the natural breaks method: primary, secondary, and tertiary. These tiers represent the most commercially active areas in Ürümqi and provide critical reference data for subsequent analysis of bazaar commercial districts, as illustrated in Figure 13.
Building upon the identified commercial districts in Ürümqi, we delineated the spatial extent of bazaar commercial areas. According to data from the Ürümqi Statistical Yearbook (2019), districts with relatively high ethnic minority populations include Dabancheng, Ürümqi County, and Tianshan, while other districts all contain less than 30% ethnic minority residents (Table 7). As established previously, conventional commercial districts are predominantly concentrated in Saybag, Tianshan, Shuimogou, Xinshi, and Midong districts. Although Dabancheng and Ürümqi County exhibit higher ethnic minority proportions, they contain no significant commercial districts and were therefore excluded from consideration. Consequently, Tianshan District was identified as the primary area for Xinjiang bazaar commercial activity in Ürümqi, as illustrated in Figure 14.

4. Discussion

The proposed relationship between location selection criteria and hierarchical classification of bazaar commercial districts was applied to the delineation of Ürümqi’s bazaar districts. This framework was used to evaluate the positioning of 15 existing Xinjiang bazaars in Ürümqi. The analysis revealed 10 cases demonstrating strong concordance with the proposed model (exhibiting excellent operational status in 1 case and good status in 9 cases), while 5 cases showed discordance (showing fair operational status in 1 case and poor status in 4 cases), as detailed in Table A4.

4.1. Analysis of Coupling Mechanisms Between Bazaar Location and Performance

The analysis of five non-conforming cases (Table 8) provides particularly valuable insights into the boundary conditions and complex interactions within these coupling mechanisms:
(1)
Xiyu International Trade City. Although classified as a “city-level” bazaar, it is situated within a tertiary-level commercial district—a locational mismatch. Despite this, it maintains relatively successful operations. Field investigation revealed its customer base consists primarily of domestic and international merchants, with wholesale being the predominant sales model. Consequently, its location strategy prioritizes access for major commercial clients rather than local residents, emphasizing transportation access and parking availability. This unique operational focus makes it a special case where conventional proximity to urban commercial centers becomes less relevant.
(2)
Bianjiang International Trade City. This bazaar thrived two decades ago but has experienced operational decline in recent years due to space constraints, inadequate parking, poor spatial quality, and competition from the newer, larger Xiyu International Trade City. Its location within a tertiary commercial zone, combined with its substantial size, presents significant challenges for functional adaptation or revitalization.
(3)
Ürümqi County Ice-Snow Town Commercial Street. As established previously, Ürümqi County lacks conventional urban commercial districts, making it suitable only for community-level bazaar development. This project’s regional-scale capacity significantly exceeds local demand patterns. Consequently, it experiences seasonal viability dependent solely on winter skiing tourism, with markedly poor performance during other seasons.
(4)
Hongshan Dried Fruit Market. Although situated within a secondary urban commercial district, this case was excluded from our defined bazaar commercial zones due to the low ethnic minority population (23.30%) in its vicinity, falling below the threshold for culturally significant commercial clustering. The failure of this market stems from a fundamental product-market mismatch. Its core operational model focused exclusively on selling Xinjiang specialty dried fruits and local products—goods that are widely available throughout Ürümqi and lack a unique value proposition to differentiate this market as a distinctive destination for tourists. Simultaneously, this product offering did not align with the daily consumption needs of the local residential community, creating a disconnect with both potential customer bases. Compounding this issue, the market’s operational format—resembling a conventional wholesale-retail outlet—failed to provide the vibrant, experiential atmosphere characteristic of successful bazaars, where cultural interaction and sensory engagement are key attractions. Consequently, the market experienced overall operational failure, with only peripheral street-front food and beverage establishments currently maintaining viable operations due to their alignment with neighborhood service demands.
(5)
Xinjiang Minjie Shanxi Alley. This bazaar experienced initial success but subsequently declined due to a combination of locational disadvantages and strategic missteps. Its primary constraint is an unfavorable geographical position: situated away from principal urban thoroughfares with limited street frontage, significantly reducing its visibility and pedestrian accessibility. Compounding this issue was a pronounced strategic overreach. The project was ambitiously positioned as a “city-level” attraction intended to draw domestic and international tourists, an aspiration that proved misaligned with its actual location outside Ürümqi’s primary bazaar commercial zone. Development resources were disproportionately allocated to architectural esthetics and interior finishes, rather than cultivating a unique operational core competency. This led to a severe lack of differentiation from other commercial offerings and an absence of competitive vitality. Consequently, the bazaar suffers from extremely low tenancy and footfall; currently, only a fraction of the ground-floor units remain operational, while the upper levels are largely vacant and closed to the public.
The spatial-commercial coupling manifests differently across cases. Xiyu International Trade City demonstrates that specialized business models (wholesale commerce) can decouple success from conventional location hierarchies, creating an exception to the general rule. Conversely, Xinjiang Minjie Shanxi Alley illustrates the severe consequences of strategic-locational decoupling, where ambitious “city-level” positioning fundamentally conflicts with its actual tertiary-zone location.
City-level bazaars should be conceived as culturally dedicated destinations, incorporating large public squares, iconic architectural elements, and mixed-use layouts that accommodate festivals, performances, and extended evening economies. Their governance should involve public–private partnerships to coordinate large-scale events and cross-regional marketing.
Regional-level bazaars perform better as community-integrated anchors, with a focus on pedestrian-oriented design, shaded walkways, and a balanced mix of retail, casual dining, and public seating. Management should emphasize local vendor curation and frequent cultural programming, such as weekend markets or craft workshops, to sustain repeat visitation.
Community-level bazaars ought to prioritize accessibility and essential service provision, often taking the form of compact, modular structures or open-air settings with flexible stalls. These spaces should support micro-vendors and everyday needs, governed through community cooperatives or municipal oversight to ensure affordability and local
The scale-context coupling emerges as crucial in cases like Ürümqi County Ice-Snow Town, where regional-scale development in an area lacking basic urban commercial infrastructure creates unsustainable operational models dependent solely on seasonal tourism.
The cultural-commercial coupling proves essential in ethnic marketplaces. Hongshan Dried Fruit Market’s failure demonstrates how low ethnic population density (23.30%), combined with product-market mismatch and lack of experiential retail atmosphere, disrupts the cultural sustainability necessary for bazaar success.

4.2. Design Strategies and Planning Implications

Based on these identified coupling mechanisms, we propose specific design and planning strategies tailored to different contexts:
For Locational-Strategic Alignment:
  • Implement hierarchical zoning regulations that match bazaar scale and function with appropriate commercial district tiers.
  • Develop transitional development guidelines for areas between different commercial tiers to prevent strategic overreach.
  • Establish accessibility-based site selection criteria that prioritize pedestrian connectivity and public transportation access.
For Cultural-Commercial Integration:
  • Create cultural vitality assessment tools incorporating ethnic population thresholds and intangible cultural heritage factors.
  • Design experiential retail frameworks that emphasize cultural interaction, sensory engagement, and authentic atmosphere.
  • Develop product-market matching mechanisms that align local specialties with both tourist and residential consumer needs.
For Scale-Context Optimization:
  • Formulate demand-based scaling guidelines that prevent oversized development in commercially underdeveloped areas.
  • Implement seasonal adaptability strategies for tourism-dependent locations to ensure year-round viability.
  • Establish functional conversion protocols for oversized or poorly located bazaars to facilitate adaptive reuse.

4.3. Validation and Theoretical Contribution

To situate our findings within a broader international context, we draw instructive comparisons between Xinjiang bazaars and other traditional marketplace typologies globally. While Middle Eastern bazaars and North African souks similarly function as socio-cultural hubs, their spatial organization often reflects deeper historical layering and religious influences, with central mosques typically anchoring the commercial fabric. In contrast, Xinjiang bazaars—particularly those in Ürümqi—exhibit a more fluid integration into modern urban hierarchies, shaped by regional ethnic distributions and contemporary planning interventions. European covered markets, such as those in Barcelona or Budapest, share functional hybridity but often prioritize tourism and gourmet retail over everyday cultural practice. What distinguishes the Xinjiang bazaar is its explicit “hierarchical coupling mechanism”—a spatially embedded system that aligns commercial tier, cultural function, and service scope in a manner not systematically observed in other regional models. This framework offers a replicable approach for culturally grounded commercial regeneration in multi-ethnic cities worldwide, particularly where rapid urbanization threatens intangible cultural heritage.
The overall pattern of 10 conforming cases against 5 non-conforming ones provides strong validation for our location assessment methodology while revealing its limitations. The framework demonstrates particular strength in predicting success within conventional retail environments while identifying specific conditions—specialized business models, extreme scale-context mismatches, and cultural-commercial disconnects—that require additional considerations.
These findings contribute to sustainable urban planning theory by demonstrating how spatial strategies can mediate between cultural preservation and economic development. The identified coupling mechanisms offer a transferable framework for other regions facing similar challenges of traditional marketplace revitalization, while the design strategies provide actionable guidance for policymakers and urban planners seeking to balance commercial viability with cultural sustainability.
The exceptional case of Xiyu International Trade City further enriches our understanding by demonstrating that specialized commercial functions with unique customer bases can successfully operate outside conventional location hierarchies, suggesting avenues for future research on niche market adaptations within traditional commercial formats.

5. Conclusions

This study developed and empirically validated a spatial-analytical framework that integrates commercial hierarchy theory with principles of cultural sustainability to guide the site selection of bazaars in Xinjiang. Through multi-scale spatial analysis—including kernel density estimation and Ripley’s K-function analysis—of commercial agglomeration patterns in Ürümqi, we established a reproducible methodology for delineating and classifying bazaar commercial districts based on both economic vitality and socio-cultural criteria, particularly the distribution of ethnic minority populations. The proposed hierarchical model was tested against 15 real-world bazaar cases, with 10 demonstrating strong concordance between predicted and observed outcomes, confirming its practical applicability and predictive robustness.
Theoretical contributions of this work are threefold. First, it provides a theoretical extension of Central Place Theory by systematically incorporating cultural-demographic dimensions, thereby uncovering the socio-cultural mechanisms underpinning the spatial organization of commercial structures in multi-ethnic regions. Second, the introduction of the “hierarchical coupling mechanism” offers a conceptual framework that clarifies the intrinsic relationship and functional alignment between commercial spatial tiers and the socio-cultural roles of bazaars, enriching the theoretical discourse in sustainable commercial geography. Third, the research represents a methodological innovation through the integration of GIS-based spatial analysis, quantitative modeling, and cultural geography, establishing a rigorous and transferable paradigm for the empirical study of traditional marketplace spaces.
From an applied perspective, the hierarchical site selection model provides urban planners and policymakers with actionable guidance. By aligning bazaar scale, business mix, and cultural service functions with the hierarchical level of host commercial districts, the framework facilitates the synergistic development of cultural vitality and commercial resilience. These insights resonate strongly with the strategic objectives of Xinjiang’s “Cultural Enrichment” initiative, reinforcing the role of bazaars as multifunctional spaces for cultural transmission, social integration, and localized economic development.
These findings carry concrete implications for urban design and bazaar programming: at the city level, bazaars should incorporate symbolic architecture and multi-functional plazas capable of hosting large-scale cultural events; at the regional level, the emphasis shifts to creating pedestrian-friendly environments with a balanced retail-food mix that serves both local and visiting populations; while community-level bazaars benefit from modular, flexible layouts that adapt to daily needs and micro-enterprises. Each tier necessitates a distinct governance approach—from city-led cultural branding to community-based vendor management—ensuring that physical planning and operational models align with the specific cultural-commercial role each bazaar is expected to fulfill.
It is important to acknowledge the limitations related to the study’s geographical focus on Ürümqi and its reliance on cross-sectional data. Future research should aim to apply this framework to other socio-cultural contexts—such as Southern Xinjiang—to evaluate its generalizability and enable comparative analysis. The incorporation of longitudinal data would also allow for dynamic tracking of the co-evolution of commercial districts and bazaars, further deepening the understanding of their interactive mechanisms.

Author Contributions

Conceptualization, T.F.; methodology, T.F.; software, T.F.; validation, T.F., B.L. and H.X.; formal analysis, T.F.; investigation, T.F.; resources, T.F.; data curation, H.X.; writing—original draft preparation, T.F., B.L. and H.X.; writing—review and editing, T.F., H.X. and C.C.; visualization, T.F., B.L. and H.X.; supervision, T.F., B.L., C.C. and H.X.; project administration, T.F., B.L., C.C. and H.X.; funding acquisition, T.F. All authors have read and agreed to the published version of the manuscript.

Funding

This research was funded by Natural Science Foundation of Xinjiang Uygur Autonomous Region (No. 2025D01C12).

Institutional Review Board Statement

Not applicable.

Informed Consent Statement

Not applicable.

Data Availability Statement

All data generated or analyzed during this study are included in this published article.

Acknowledgments

Tao Fan, Hao Xu, Chunbo Cao and Bing Li gratefully acknowledge the financial (No. 2025D01C12) support received for this research.

Conflicts of Interest

Author Chunbo Cao are employed by Xinjiang Civil Architectural Design Institute Co., Ltd. The remaining authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Appendix A

Table A1. Subcategory Commercial Facility POI Statistics.
Table A1. Subcategory Commercial Facility POI Statistics.
Business MajorCommercial SubcategoryQuantityRatioSummary
Culinary DelightsTea Lounge1650.80%20,550
Cake and Dessert Shop11955.82%
Coffee1420.69%
Foreign Cuisine2141.04%
Snacks and Fast Food261312.72%
Chinese Cuisine16,22178.93%
Financial InstitutionsATM62933.42%1882
Insurance1347.12%
Investment And Financial Management36919.61%
Bank75340.01%
Shopping And ConsumptionDepartment Store1040.29%35,407
Convenience Store573916.21%
Supermarket9222.60%
Shopping Center480.14%
Flowers, birds, fish, and insects4381.24%
Home Appliances and Electronics15184.29%
Home Furnishings and Building Materials694919.63%
Duty-Free Shop130.04%
Commercial Street710.20%
Daily Necessities13,68238.64%
Sports and stationery supplies6961.97%
Market421811.91%
Exercise and Fitness10092.85%
Hotel AccommodationsBudget hotel chain814.29%1890
Hotel165787.67%
Youth Hostel40.21%
Three-star hotel764.02%
Four-star hotel522.75%
Five-star/Luxury hotel201.06%
Lifestyle ServicesKTV580.25%23,397
Lottery Sales5432.32%
Telecom Service Center4792.05%
Cinema490.21%
Retirement Living1110.47%
Public Utilities420.18%
Bar1590.68%
Beauty Salon365915.64%
Farm Stay6992.99%
Others379316.21%
Card and Board Game Room1730.74%
Automotive-related693529.64%
Photo Printing6792.90%
Internet Cafe1190.51%
Logistics9864.21%
Laundry3641.56%
Bath and Massage8243.52%
Information Consultation Center180.08%
Pharmaceutical Sales22859.77%
Post Office1750.75%
Amusement Park550.24%
Agency11925.09%
Note: The star-rating classification for hotels in this study was directly sourced from the commercial POI attributes obtained via the Amap (AutoNavi) API. This classification reflects the hotel’s self-reported or platform-verified market positioning at the time of data crawling (March 2022), and is based on the Chinese national standard (GB/T 14308-2010) [43] for tourist hotel star ratings. It is important to note that this commercially sourced data may, at times, differ from the official, static list maintained by tourism authorities, as the latter can have a different update cycle and certification process.
Table A2. Statistical Table of Key Indicators for Ürümqi Commercial Districts.
Table A2. Statistical Table of Key Indicators for Ürümqi Commercial Districts.
Code NameNumber of Bus StopsLarge Shopping MallNumber of Commercial OutletsTypesCommercial Area (km2)Road Network Density
1001330.0110,002.81
2004930.17030.219
3002130.059378.248
4003130.076076.22
5002340.060
6003530.14004.827
7105230.146699.731
83015330.324033.144
9009810.226635.766
1000220.0120,062.06
11001540.0224,141.9
12003950.094435.902
133119750.467992.997
147029430.566167.645
15002030.045013.364
16002720.053945.49
17001230.035922.301
18107740.192639.236
19209430.2411,464.2
2000720.016687.315
21002730.066646.724
22001930.0312,497.29
23306240.147006.885
24008030.179633.737
25208730.198598.28
265022030.520
2700310.01213,176
28487371056.886615.145
29001340.025013.934
30308340.197837.607
31016830.134142.54
3200930.0210,010.01
33001930.043508.338
34005530.1412,075.84
350012040.295129.035
36103730.0811,284.58
37008930.217629.972
385015940.357215.884
3913212850.3211,753.5
402113130.25811.6033
4110135340.437807.151
42003630.083236.85
432058540.73702.952
44282483054.645186.993
4528193541.576030.729
4600520.010
47706540.1516,188.12
481202730.0612,754.45
490016230.333540.737
50205430.134093.555
510020340.326157.512
52004630.112160.019
534021240.478984.155
543022140.5110,659.65
55205730.162255.367
56005540.1512,245.76
57202120.045133.852
589028340.629192.963
590010250.236133.657
602212430.339263.566
61001620.026338.113
6216128150.5110,736.45
635011540.339076.223
64109150.2213,617.99
65103230.096205.643
66201730.033958.834
67140106651.856195.358
6800820.028744.065
690012430.239996.211
70104230.093978.691
71305440.134344.255
723016640.397930.483
73003320.070
7411010050.258629.358
758018940.348941.877
763028140.449925.58
77006130.142508.618
789027140.4610,916.79
79004230.087786.537
80003630.096682.585
81102520.054003.685
8251166551.311,722.59
83103730.088209.109
846026150.396363.445
85001030.011452.754
86002130.0315,798.75
87001220.0295.50135
884145930.616803.498
89102830.069621.84
90003020.072868.577
910038050.736273.33
929022650.4514,732.17
934226350.56835.767
94507330.166870.481
95216730.1317,117.09
9610020340.512,225.49
97405530.1112,135.89
9810018240.388007.826
99002730.0624,103.98
100003430.096157.684
101404340.097852.053
102503030.0728,036.64
103153130950.9311,849.29
1041111940.259484.119
105002840.068352.634
106001030.0110,179.83
107105430.118241.276
108004030.093931.09
10914046050.878873.35
110201530.0515,276.08
111806140.166181.829
1120110440.184319.237
113003730.0817,205.65
1140026220.4612,405.82
11547289851.1214,724.56
116103140.0713,300.46
117203740.077798.386
1182014230.244299.45
1191003950.126,894.5
120009030.2311,519.68
121401130.0311,412.98
122607130.1619,281
1234011140.277186.834
124001430.025136.521
125303640.075728.426
1262025930.426579.779
127417730.1812,317.91
128002130.0411,141.93
129002230.048673.574
130202030.0415,732.21
13152064551.2213,965.93
132202830.073893.127
133002440.0412,660.85
1344016150.312841.795
135204640.1117,265.15
136405830.146463.699
137306540.1313,569.26
138104630.090
139209430.182840.986
140002440.047546.298
141005630.1310,628.52
1428045751.085795.175
14332172251.4610,514.52
144305030.1110,056.56
145001510.0210,000.31
14621279741,732560.2511,645.4
147405930.1219,658.42
14825633450.719734.6
1490013730.212302.422
15017019450.3814,705.68
151205740.1414,108.75
1521011830.26130.129
153501130.0210,245.57
154502330.0321,905.78
155002030.037506.487
156001630.029982.14
1571209440.246368.833
158206130.154632.193
159303130.0712,818.5
160002140.063080.419
161001430.025905.266
162001230.037348.327
163001210.030
164004740.132047.319
1657016640.47539.799
166009350.1812,324.54
1671008640.2110,205.93
168005240.16177.964
169106540.1618,651.49
1701116350.286577.65
1714010750.268877.142
1728117850.355250.789
Source: Author’s own illustration.
Table A3. Urumqi Commercial District Rating Statistics Table.
Table A3. Urumqi Commercial District Rating Statistics Table.
CodeNORMALIZED AREABus Stop DensityNumber of Large Shopping MallsCommercial OutletsTypesRoad Network DensityTotal ScoreTotal Score × 1000
10.00000.00000.00000.00030.50000.04690.021421.3910
20.00150.00000.00000.00110.50000.03300.020320.2513
30.00070.00000.00000.00050.50000.04400.021321.3256
40.00100.00000.00000.00070.50000.02850.019319.3308
50.00080.00000.00000.00050.75000.00000.022622.5877
60.00150.00000.00000.00080.50000.01880.018218.2171
70.00220.00050.00000.00120.50000.03140.020420.4319
80.00510.00140.00000.00360.50000.01890.020520.5178
90.00350.00000.00000.00230.00000.03110.00636.3427
100.00000.00000.00000.00000.25000.09410.020620.6393
110.00020.00000.00000.00030.75000.11320.038238.2012
120.00130.00000.00000.00091.00000.02080.033233.1808
130.00750.00140.01030.00471.00000.03750.040140.1470
140.00910.00330.00000.00700.50000.02890.024524.4944
150.00050.00000.00000.00040.50000.02350.018418.3553
160.00070.00000.00000.00060.25000.01850.010410.3728
170.00030.00000.00000.00020.50000.02780.018918.8548
180.00300.00050.00000.00180.75000.01240.025625.5936
190.00380.00090.00000.00220.50000.05380.024624.5677
200.00000.00000.00000.00010.25000.03140.011811.8089
210.00080.00000.00000.00060.50000.03120.019619.6162
220.00030.00000.00000.00040.50000.05860.023223.2188
230.00220.00140.00000.00140.75000.03290.028228.1620
240.00270.00000.00000.00190.50000.04520.022622.6220
250.00300.00090.00000.00200.50000.04030.022222.2458
260.00850.00240.00000.00520.50000.00000.019819.7818
270.00000.00000.00000.00000.00001.00000.1409140.9409
280.11400.02260.07220.08891.00000.03100.1093109.3166
290.00020.00000.00000.00030.75000.02350.025625.5502
300.00300.00140.00000.00190.75000.03680.029229.1723
310.00200.00000.01030.00160.50000.01940.019619.6393
320.00020.00000.00000.00020.50000.04700.021521.4680
330.00050.00000.00000.00040.50000.01650.017417.3579
340.00220.00000.00000.00130.50000.05660.023923.9298
350.00460.00000.00000.00280.75000.02410.028128.1007
360.00120.00050.00000.00080.50000.05290.022922.9345
370.00330.00000.00000.00210.50000.03580.021621.6472
380.00560.00240.00000.00380.75000.03380.030430.3855
390.00510.00610.02060.00301.00000.05510.043042.9590
400.00400.00090.01030.00310.50000.00380.018718.7016
410.00700.00470.01030.00840.75000.03660.033233.2265
420.00120.00000.00000.00080.50000.01520.017517.5477
430.01150.00090.00000.01400.75000.01740.031831.7764
440.07690.01320.02060.11571.00000.02430.086486.4153
450.02590.01320.01030.02240.75000.02830.044043.9614
460.00000.00000.00000.00010.25000.00000.00747.3828
470.00230.00330.00000.00150.75000.07590.034634.5760
480.00080.00560.00000.00060.50000.05980.024424.4182
490.00530.00000.00000.00380.50000.01660.020120.1051
500.00200.00090.00000.00120.50000.01920.018718.6953
510.00510.00000.00000.00480.75000.02890.029229.2281
520.00170.00000.00000.00110.50000.01010.017117.1062
530.00760.00190.00000.00500.75000.04210.032632.6038
540.00830.00140.00000.00520.75000.05000.034033.9979
550.00250.00090.00000.00130.50000.01060.017717.7334
560.00230.00000.00000.00130.75000.05740.031531.4997
570.00050.00090.00000.00050.25000.02410.011211.1892
580.01010.00420.00000.00670.75000.04310.034534.4629
590.00370.00000.00000.00241.00000.02880.035635.6046
600.00530.00090.02060.00290.50000.04350.025925.9338
610.00020.00000.00000.00030.25000.02970.011711.6819
620.00830.00750.01030.00671.00000.05040.043443.4023
630.00530.00240.00000.00270.75000.04260.031331.3446
640.00350.00050.00000.00211.00000.06390.040540.5077
650.00130.00050.00000.00070.50000.02910.019619.6465
660.00030.00090.00000.00040.50000.01860.017717.6962
670.03050.00660.00000.02551.00000.02910.052252.1641
680.00020.00000.00000.00010.25000.04100.013313.2531
690.00370.00000.00000.00290.50000.04690.023523.4605
700.00130.00050.00000.00100.50000.01870.018218.1985
710.00200.00140.00000.00120.75000.02040.026326.3002
720.00630.00140.00000.00390.75000.03720.031131.0757
730.00100.00000.00000.00070.25000.00000.00797.9429
740.00400.00520.00000.00231.00000.04050.038138.1141
750.00550.00380.00000.00450.75000.04190.031731.7083
760.00710.00140.00000.00670.75000.04660.033133.0838
770.00220.00000.00000.00140.50000.01180.017617.6191
780.00750.00420.00000.00640.75000.05120.034334.2610
790.00120.00000.00000.00100.50000.03650.020620.5703
800.00130.00000.00000.00080.50000.03130.019919.9079
810.00070.00050.00000.00060.25000.01880.010510.4701
820.02140.02400.01030.01591.00000.05500.053753.6945
830.00120.00050.00000.00080.50000.03850.020920.9012
840.00630.00280.00000.00621.00000.02990.037837.8366
850.00000.00000.00000.00020.50000.00680.015715.7309
860.00030.00000.00000.00050.50000.07410.025425.4063
870.00020.00000.00000.00020.25000.00040.00757.5450
880.01000.00190.01030.01100.50000.03190.026526.5391
890.00080.00050.00000.00060.50000.04510.021621.6493
900.00100.00000.00000.00070.25000.01350.00989.8322
910.01200.00000.00000.00911.00000.02940.040540.4728
920.00730.00420.00000.00541.00000.06910.044043.9678
930.00810.00190.02060.00631.00000.03210.040940.9388
940.00250.00240.00000.00170.50000.03220.021021.0144
950.00200.00090.01030.00160.50000.08030.028328.3422
960.00810.00470.00000.00480.75000.05730.035435.3531
970.00170.00190.00000.00130.50000.05690.024023.9781
980.00610.00470.00000.00430.75000.03760.031531.5293
990.00080.00000.00000.00060.50000.11310.031231.1579
1000.00130.00000.00000.00080.50000.02890.019619.5560
1010.00130.00190.00000.00100.75000.03680.028328.3282
1020.00100.00240.00000.00070.50000.13150.034234.1655
1030.01530.00710.03090.03131.00000.05560.052052.0232
1040.00400.00050.01030.00280.75000.04450.031731.7181
1050.00080.00000.00000.00060.75000.03920.028128.1220
1060.00000.00000.00000.00020.50000.04780.021521.5007
1070.00170.00050.00000.00120.50000.03870.021221.2098
1080.00130.00000.00000.00090.50000.01840.018118.0985
1090.01430.00660.00000.01101.00000.04160.044444.4256
1100.00070.00090.00000.00030.50000.07170.025325.3376
1110.00250.00380.00000.00140.75000.02900.028128.0965
1120.00280.00000.01030.00240.75000.02030.027627.6291
1130.00120.00000.00000.00080.50000.08070.026826.7855
1140.00750.00000.00000.00620.25000.05820.019919.8996
1150.01840.02210.02060.02151.00000.06910.055555.5181
1160.00100.00050.00000.00070.75000.06240.031531.5462
1170.00100.00090.00000.00080.75000.03660.028027.9868
1180.00380.00090.00000.00340.50000.02020.019919.9472
1190.00150.00470.00000.00091.00000.12620.048748.7477
1200.00370.00000.00000.00210.50000.05400.024424.3853
1210.00030.00190.00000.00020.50000.05350.022722.7371
1220.00250.00280.00000.00170.50000.09040.029329.2783
1230.00430.00190.00000.00260.75000.03370.029529.5299
1240.00020.00000.00000.00030.50000.02410.018318.2581
1250.00100.00140.00000.00080.75000.02690.026726.6795
1260.00680.00090.00000.00620.50000.03090.023223.2152
1270.00280.00190.01030.00180.50000.05780.025725.7310
1280.00050.00000.00000.00050.50000.05230.022422.4096
1290.00050.00000.00000.00050.50000.04070.020820.7801
1300.00050.00090.00000.00040.50000.07380.025625.5693
1310.02010.02440.00000.01541.00000.06550.053553.5315
1320.00100.00090.00000.00060.50000.01830.018018.0075
1330.00050.00000.00000.00050.75000.05940.030830.7966
1340.00500.00190.00000.00381.00000.01330.034534.4822
1350.00170.00090.00000.00110.75000.08100.034634.5956
1360.00220.00190.00000.00130.50000.03030.020520.4813
1370.00200.00140.00000.00150.75000.06370.032432.4259
1380.00130.00050.00000.00110.50000.00000.015615.5777
1390.00280.00090.00000.00220.50000.01330.018418.3744
1400.00050.00000.00000.00050.75000.03540.027427.4152
1410.00200.00000.00000.00130.50000.04990.022922.8933
1420.01780.00380.00000.01091.00000.02720.043743.7239
1430.02410.01500.01030.01731.00000.04930.053153.1369
1440.00170.00140.00000.00120.50000.04720.022522.5276
1450.00020.00000.00000.00030.00000.04690.00676.7251
1461.00001.00001.00001.00001.00000.05460.8655865.4780
1470.00180.00190.00000.00140.50000.09220.029029.0432
1480.01160.01180.06190.00801.00000.04570.050150.1071
1490.00330.00000.00000.00320.50000.01080.018218.2414
1500.00610.00800.00000.00461.00000.06900.043843.8077
1510.00220.00090.00000.00130.75000.06620.032832.7815
1520.00320.00050.00000.00280.50000.02880.020720.7075
1530.00020.00240.00000.00020.50000.04810.021921.9470
1540.00030.00240.00000.00050.50000.10280.029829.7671
1550.00030.00000.00000.00040.50000.03520.019919.9216
1560.00020.00000.00000.00030.50000.04680.021521.4666
1570.00380.00560.00000.00220.75000.02990.029229.2111
1580.00230.00090.00000.00140.50000.02170.019219.2325
1590.00100.00140.00000.00070.50000.06010.024023.9794
1600.00080.00000.00000.00050.75000.01450.024624.6194
1610.00020.00000.00000.00030.50000.02770.018818.7664
1620.00030.00000.00000.00020.50000.03450.019819.7976
1630.00030.00000.00000.00020.00000.00000.00020.1883
1640.00200.00000.00000.00110.75000.00960.024624.5737
1650.00650.00330.00000.00390.75000.03540.031231.1541
1660.00280.00000.00000.00221.00000.05780.039339.2656
1670.00330.00470.00000.00200.75000.04790.031431.3551
1680.00150.00000.00000.00120.75000.02900.027127.0706
1690.00250.00050.00000.00150.75000.08750.035935.9047
1700.00450.00050.01030.00391.00000.03090.037537.5249
1710.00420.00190.00000.00251.00000.04160.037937.9312
1720.00560.00380.01030.00421.00000.02460.037737.7039
Source: Author’s own illustration.
Table A4. Statistical Table on the Relationship Between Site Selection and Commercial Districts for the Xinjiang Bazaar in Ürümqi.
Table A4. Statistical Table on the Relationship Between Site Selection and Commercial Districts for the Xinjiang Bazaar in Ürümqi.
NumberNames of Bazaar in XinjiangNumber of Retail UnitsScale LevelCommercial District TierIs the Site Selection Relationship AppropriateTypes of Cultural Commercial SpacesActual Operational Status
1Western Regions International Trade City953City-levelLevel 3NoLessGenerally
2Border International Trade City830City-levelLevel 3NoLessPoor
3Erdaoqiao Grand Bazaar282Regional levelLevel 1YesMoreBetter
4Celestial Realm City550City-levelLevel 1YesMoreBetter
5Xinjiang Min Street, Shanxi Lane820City-levelLevel 3NoMorev
6International Bazaar350City-levelLevel 1YesMoreWell
7Yongfeng Town Market150Community-levelNon-commercial districtYesLessBetter
8Shuimogou Village Reemployment Market46Community-levelNon-commercial districtYesNoneBetter
9Urumqi County Harmony Shopping Center50Community-levelNon-commercial districtYesNoneBetter
10Urumqi County Snow Town Specialty Commercial Street100Regional levelNon-commercial districtNoLessPoor
11Dabancheng Farmers’ Market74Community-levelNon-commercial districtYesNoneBetter
12Hualong Meite Commercial Street305Community-levelLevel 3YesLessBetter
13Hongshan Dried Fruit Market420Regional levelLevel 2NoLessPoor
14Shuixigou Permanent Shop Street50Community-levelNon-commercial districtYesNoneBetter
15Reed Village Job Fair57Community-levelNon-commercial districtYesNoneBetter
Source: Author’s own illustration.

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Figure 1. Schematic of Bazaar Scales in Xinjiang. (From left to right: small, medium, and large). Image source: Photographed by the author.
Figure 1. Schematic of Bazaar Scales in Xinjiang. (From left to right: small, medium, and large). Image source: Photographed by the author.
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Figure 2. Distribution Map of Commercial Points of Interest in Ürümqi. Image source: Author’s own illustration.
Figure 2. Distribution Map of Commercial Points of Interest in Ürümqi. Image source: Author’s own illustration.
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Figure 3. Schematic Diagram of POI Average Nearest Neighbor Calculation Results. Image source: Author’s own illustration.
Figure 3. Schematic Diagram of POI Average Nearest Neighbor Calculation Results. Image source: Author’s own illustration.
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Figure 4. Spatial Distribution Map of Five Categories of POIs in Ürümqi City, they should be listed as: (a) Food and Beverage Category l; (b) Description of what is contained in the second panel; (c) Financial Institutions; (d) Hotel Services; (e) Lifestyle Services. Source: Author’s own illustration.
Figure 4. Spatial Distribution Map of Five Categories of POIs in Ürümqi City, they should be listed as: (a) Food and Beverage Category l; (b) Description of what is contained in the second panel; (c) Financial Institutions; (d) Hotel Services; (e) Lifestyle Services. Source: Author’s own illustration.
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Figure 5. Kernel Density Maps of Commercial POIs in Urumqi at Different Search Radii. Source: Author’s own illustration.
Figure 5. Kernel Density Maps of Commercial POIs in Urumqi at Different Search Radii. Source: Author’s own illustration.
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Figure 6. Urumqi Commercial Ripley’s K Map. Source: Author’s own illustration.
Figure 6. Urumqi Commercial Ripley’s K Map. Source: Author’s own illustration.
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Figure 7. Normal Distribution vs. Standard Deviation Relationship Chart. Source: Author’s own illustration.
Figure 7. Normal Distribution vs. Standard Deviation Relationship Chart. Source: Author’s own illustration.
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Figure 8. Commercial Area Boundary Delineation Diagram for Different Standard Deviation Scale Ranges. Source: Author’s own illustration.
Figure 8. Commercial Area Boundary Delineation Diagram for Different Standard Deviation Scale Ranges. Source: Author’s own illustration.
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Figure 9. Distribution Map of Commercial Districts in Ürümqi City. Source: Author’s own illustration.
Figure 9. Distribution Map of Commercial Districts in Ürümqi City. Source: Author’s own illustration.
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Figure 10. Schematic Diagram of Area 146. Source: Author’s own illustration.
Figure 10. Schematic Diagram of Area 146. Source: Author’s own illustration.
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Figure 11. Three Standard Deviation Kernel Density Plot for Zone 146. Source: Author’s own illustration.
Figure 11. Three Standard Deviation Kernel Density Plot for Zone 146. Source: Author’s own illustration.
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Figure 12. Simplified Schematic Diagram of Core Commercial District in Area 146. Source: Author’s own illustration.
Figure 12. Simplified Schematic Diagram of Core Commercial District in Area 146. Source: Author’s own illustration.
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Figure 13. Urumqi Commercial District Map. Source: Author’s own illustration.
Figure 13. Urumqi Commercial District Map. Source: Author’s own illustration.
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Figure 14. Schematic Map of the Bazaar Commercial District in Urumqi, Xinjiang. Source: Author’s own illustration.
Figure 14. Schematic Map of the Bazaar Commercial District in Urumqi, Xinjiang. Source: Author’s own illustration.
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Table 1. Comparison of Xinjiang Bazaar, Market, Trade Market, and Commercial Complex.
Table 1. Comparison of Xinjiang Bazaar, Market, Trade Market, and Commercial Complex.
SimilaritiesDifferences
Bazaars of all sizesThe basic functions are the samePartially incorporates religious functionsCultural activities prefer outdoor open spacesRegional style design as the main focusOperators are predominantly ethnic minorities
Municipal Trade Market Commercial Complexrarely incorporates religious functionsCultural activities prefer indoor open spacesModernist style design as the main themeThe operators are predominantly Han Chinese.
Source: Author’s own illustration.
Table 2. Hierarchical Site Selection Model for Xinjiang Bazaars.
Table 2. Hierarchical Site Selection Model for Xinjiang Bazaars.
Business District TierRecommended Bazaar Scale and PositioningPrimary Service Orientation
Tier-1“City-level”Serves the entire urban population and even surrounding cities; integrates diverse cultural-commercial functions and activates the nighttime economy.
Tier-2“Regional-level” (primary), with “City-level” as supplementaryServes residents of a specific urban region; features sizable retail and entertainment formats.
Tier-3“Regional-level” (primary), with “Community-level” as supplementaryServes a specific urban region and surrounding communities; dominated by food, beverage, and retail formats.
Non-Bazaar District“Community-level”Serves immediate neighborhood residents with essential commercial activities and a limited mix of formats or community services.
Source: Author’s own illustration.
Table 3. Statistics on Five Categories of POIs in Ürümqi City.
Table 3. Statistics on Five Categories of POIs in Ürümqi City.
POI CategorySubclassNumber of POIsRatio
culinary delightstea lounge, cake and dessert shop, coffee, international cuisine, snacks and fast food, Chinese cuisine20,55024.72%
shopping and consumptiondepartment stores, convenience stores, supermarkets, shopping malls, pet shops, electronics and appliances, home furnishings and building materials, duty-free shops, commercial streets, daily necessities, stationery and sports goods, markets, fitness and sports35,40742.59%
financial institutionsATM, insurance, investment and wealth management, banking18822.26%
hotel accommodationsbudget chain hotels, inns, hostels, three-star, four-star, five-star hotels18902.27%
lifestyle servicesKTV, lottery sales, telecom retail stores, cinemas, retirement resorts, public utilities, bars, beauty salons and hairdressers, farm stay tourism, card and board game rooms, automotive services, photo printing, internet cafes, logistics, laundry, bath and massage, information services, pharmaceutical sales, post offices, amusement parks, agencies, other23,39728.15%
Total 83,126100.00%
Source: Author’s own illustration. Note: Classification criteria for culinary sub-categories: (a) ‘Chinese Cuisine’: establishments primarily offering full, sit-down meals based on traditional Chinese culinary traditions; (b) ‘Snacks and Fast Food’: establishments specializing in quick-service, portable food items and light meals; (c) ‘Tea Lounge’: establishments whose primary business is the sale of non-alcoholic beverages (including milk tea) for immediate consumption.
Table 4. Commercial Ripley’s K-Chart.
Table 4. Commercial Ripley’s K-Chart.
OBJECTIDExpectedKObservedKDiffK
12003161.5171892961.517189
22503719.4929223469.492922
33004249.5124653949.512465
43504761.0891324411.089132
54005258.3653774858.365377
64505743.8047965293.804796
75006218.9640065718.964006
85506688.4262516138.426251
96007153.7386436553.738643
106507612.6751036962.675103
117008066.0707987366.070798
127508515.2164247765.216424
138008959.8099148159.809914
148509400.1733518550.173351
159009837.6616348937.661634
1695010,272.166849322.166843
17100010,702.869489702.869477
18105011,128.3880410,078.38804
19110011,547.7869510,447.78695
20115011,963.755510,813.7555
21120012,379.1935311,179.19353
22125012,793.2456611,543.24566
23130013,205.1547511,905.15475
24135013,615.959712,265.9597
25140014,024.7654712,624.76547
Table 5. Statistical Summary of Standard Deviation Curves for Commercial POI Recognition in Ürümqi.
Table 5. Statistical Summary of Standard Deviation Curves for Commercial POI Recognition in Ürümqi.
RegionArea (km2)POI QuantityPOI DensityArea RatioRatio of Quantities
Three-Standard-Deviation Area111.7871,682641.27750.78%86.24%
Area of two standard deviations141.8675,461531.93990.99%90.79%
One standard deviation area190.4178,825413.97511.33%94.83%
Urumqi City14,301.2683,1205.812075100.00%100.00%
Source: Author’s own illustration.
Table 6. The proportion of different factor weights and the specific results.
Table 6. The proportion of different factor weights and the specific results.
Major FactorsLevel 1 WeightSubcategory FactorsSecondary Weight
Commercial scale59.538Commercial district land area0.837
Number of commercial outlets0.173
Commercial-grade quality12.827Number of large shopping malls0.862
Business Categories0.148
External business factors27.635Road network density0.516
Bus frequency0.494
Source: Author’s own illustration.
Table 7. Ethnic Composition by District in Ürümqi.
Table 7. Ethnic Composition by District in Ürümqi.
Various Areas of ÜrümqiHan ChineseEthnic MinoritiesTotal Number of PeoplePercentage of Ethnic Minorities (%)
Tianshan District274,064186,430460,49440.48
Shaibak District358,250108,859467,10923.30
High-Tech Zone412,61792,696505,31318.34
Shuimogou District180,74051,804232,54422.28
Tou Tunhe District147,47748,700196,17724.82
Dabancheng District10,51522,00332,51867.66
Midong District193,88781,753275,64029.66
Urumqi County18,20634,55752,76365.49
Source: Author’s own illustration.
Table 8. Root Cause Analysis of Non-Conforming Bazaar Cases.
Table 8. Root Cause Analysis of Non-Conforming Bazaar Cases.
Business District TierRecommended Bazaar Scale and PositioningPrimary Service Orientation
Case StudyPrimary Reason for Non-ConformanceUnderlying Failure Factors
Xiyu International Trade CitySpecialized Operational Model
  • Wholesale-centric business model negates need for high-density retail location
  • Targets specific commercial clients rather than general public
  • Strategic focus on logistics and parking over pedestrian accessibility
Bianjiang International Trade CityPhysical and Competitive Obsolescence
  • Severe physical constraints (parking, space quality)
  • Outcompeted by newer, superior facility (Xiyu International)
  • Inability to adapt due to large size and tertiary zone location
Xinjiang Minjie Shanxi AlleyStrategic Overreach and Locational Disadvantage
  • Unfavorable location away from main thoroughfares with single street frontage
  • Over-ambitious “city-level” positioning inconsistent with actual tertiary commercial zone location
  • Over-investment in esthetics without developing core operational competencies
  • Severe homogenization with other commercial offerings
Ürümqi County Ice-Snow TownScale-to-Demand Mismatch
  • Regional-scale development in area lacking fundamental urban commercial district
  • Critical overdependence on seasonal skiing tourism
  • Inadequate year-round operational viability
Source: Author’s own illustration.
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Fan, T.; Xu, H.; Cao, C.; Li, B. Culturally Sustainable Site Selection of Bazaars: A Spatial Analytics Approach in Ürümqi, Xinjiang. Sustainability 2026, 18, 151. https://doi.org/10.3390/su18010151

AMA Style

Fan T, Xu H, Cao C, Li B. Culturally Sustainable Site Selection of Bazaars: A Spatial Analytics Approach in Ürümqi, Xinjiang. Sustainability. 2026; 18(1):151. https://doi.org/10.3390/su18010151

Chicago/Turabian Style

Fan, Tao, Hao Xu, Chunbo Cao, and Bing Li. 2026. "Culturally Sustainable Site Selection of Bazaars: A Spatial Analytics Approach in Ürümqi, Xinjiang" Sustainability 18, no. 1: 151. https://doi.org/10.3390/su18010151

APA Style

Fan, T., Xu, H., Cao, C., & Li, B. (2026). Culturally Sustainable Site Selection of Bazaars: A Spatial Analytics Approach in Ürümqi, Xinjiang. Sustainability, 18(1), 151. https://doi.org/10.3390/su18010151

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