The Influence of Perceived Organizational Support on Sustainable AI Adoption in Digital Transformation: An Integrated SEM–ANN–NCA Model
Abstract
1. Introduction
2. Theoretical Foundation and Hypothesis Development
2.1. Sustainable AI Adoption: Concept and Literature Background
2.2. An Integrated Multi-Theoretical Framework for Sustainable AI Adoption
2.3. The Connotation and Mechanisms of Multidimensional Organizational Support
2.4. Organizational Support in Alleviating Technostress (H1–H3)
2.5. Organizational Support in Reducing Innovation Resistance (H4–H6)
2.6. Technostress Intensifies Innovation Resistance (H7)
2.7. Innovation Resistance Inhibits AI Technology Acceptance (H8)
2.8. Organizational Support Promotes AI Technology Acceptance (H9–H11)
2.9. Technostress Inhibits AI Technology Acceptance (H12)
2.10. Theoretical Integration and Research Framework
3. Research Methodology
3.1. Overview of Research Design
3.2. Sample Selection and Distribution
3.3. Basis for Sample Size Calculation
3.4. Variable Measurement and Scale Design
3.5. Data Analysis Methods
3.5.1. Structural Equation Modeling (SEM): Path Verification and Mediation Effect Identification
3.5.2. Artificial Neural Network (ANN): Identification of Nonlinear Relationships and Variable Importance Ranking
3.5.3. Necessary Condition Analysis (NCA): Threshold Identification and Necessity Reasoning
4. Data Analysis and Results
4.1. Sample Characteristics Description
4.2. Reliability and Validity Analysis
4.2.1. Descriptive Statistics and Normality Test
4.2.2. Reliability Analysis
4.2.3. Validity Analysis
4.2.4. Convergent Validity and Composite Reliability
4.2.5. Discriminant Validity
4.2.6. Pearson Correlation Analysis
4.3. Structural Equation Modeling (SEM) Results
4.3.1. Model Fit Evaluation (SEM)
4.3.2. Hypothesis Testing and Mediation Analysis
4.4. Artificial Neural Network (ANN) Analysis
4.4.1. Model Configuration and Parameter Settings
4.4.2. Cross-Validation and Prediction Results
4.4.3. Variable Importance Analysis
4.5. Comparative Analysis: SEM vs. ANN
4.5.1. Variable Importance and Path Coefficients
4.5.2. Indirect Effects and Predictive Structure
4.5.3. Predictive Performance Comparison
4.5.4. Summary of Convergence and Divergence
4.5.5. Integrated Theoretical Implications
4.6. Necessary Condition Analysis (NCA)
5. Discussion
5.1. Interpretation of Key Findings
5.2. Theoretical Implications
5.3. Managerial Implications
5.4. Methodological and Theoretical Contributions
5.5. Limitations and Future Research
6. Conclusions
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
Abbreviations
| SPSS | Statistical Package for the Social Sciences |
| AMOS | Analysis of Moment Structures |
| CR | Composite Reliability |
| AVE | Average Variance Extracted |
| ES | Emotional Support |
| IFS | Informational Support |
| ITS | Instrumental Support |
| TS | Technostress |
| IR | Innovation Resistance |
| AIA | AI Technology Acceptance |
| SEM | Structural Equation Modeling |
| ANN | Artificial Neural Network |
| NCA | Necessary Condition Analysis |
| POS | Perceived Organizational Support |
| SET | Social Exchange Theory |
| COR | Conservation of Resources Theory |
| DOI | Diffusion of Innovation Theory |
| TAM | Technology Acceptance Model |
Appendix A
| Variable | Code | Item | Source |
|---|---|---|---|
| Emotional Support (ES) | ES1 | My organization offers emotional comfort and support when I use new technologies. | Kossek et al. (2011) [65] Mathieu et al. (2019) [75] |
| ES2 | When I face difficulties using AI technologies, my organization shows empathy and understanding. | ||
| ES3 | The organization pays attention to my emotional reactions during technological change. | ||
| ES4 | I feel encouraged and recognized by the organization when facing technical challenges. | ||
| ES5 | My organization ensures I do not feel isolated when adapting to new technologies. | ||
| Informational Support (IFS) | IFS1 | The organization actively collects my feedback to improve AI application experiences. | Esbensen Kim et al. (2004) [30] Kossek et al. (2011) [65] |
| IFS2 | When I need to understand AI, the organization provides sufficient information. | ||
| IFS3 | When using new technologies, the organization provides guides or training materials. | ||
| IFS4 | The organization provides timely technical guidance when I use AI technology. | ||
| Instrumental Support (ITS) | ITS1 | My organization provides appropriate devices for operating AI technologies. | Chen et al. (2023) [86] Soomro et al. (2024) [81] |
| ITS2 | The organization provides additional resources to improve efficiency in AI practices. | ||
| ITS3 | The organization offers auxiliary tools to optimize operational processes. | ||
| ITS4 | My organization provides maintenance support for AI equipment. | ||
| Technostress (TS) | TS1 | It takes a lot of time to understand the functions of AI technology. | Tarafdar et al. (2007) [78] Erdmann et al. (2025) [82] |
| TS2 | The operational procedures of AI technology are overly complex. | ||
| TS3 | It is hard to keep up with the pace of AI technology development. | ||
| TS4 | Using AI technology makes my career prospects feel uncertain. | ||
| TS5 | AI technology speeds up my work rhythm significantly. | ||
| Innovation Resistance (IR) | IR1 | I feel resistant to the actual application limitations of AI technology. | Jain et al. (2024) [83] Dul et al. (2020) [72] |
| IR2 | The diversity of AI models makes it difficult for me to adapt. | ||
| IR3 | I feel distrustful toward AI technology. | ||
| IR4 | Frequent updates of AI functions cause me psychological stress. | ||
| IR5 | I find it difficult to adapt to frequent AI function updates. | ||
| IR6 | I find using AI technology troublesome and feel repelled by it. | ||
| AI Technology Acceptance (AIA) | AIA1 | I am willing to try and use AI technology in my work. | Venkatesh et al. (2012) [73] Zhang et al. (2024) [27] |
| AIA2 | AI technology helps to improve my work efficiency. | ||
| AIA3 | I believe AI technology is beneficial for my work. | ||
| AIA4 | I actively learn and master AI technology. | ||
| AIA5 | Using AI technology has increased my job satisfaction. |
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| Category | Description | Frequency | Percentage |
|---|---|---|---|
| Gender | Male | 218 | 51.2 |
| Female | 208 | 48.8 | |
| Age | Under 18 years | 35 | 8.2 |
| 18–24 years | 148 | 34.7 | |
| 25–30 years | 159 | 37.3 | |
| 31–40 years | 60 | 14.1 | |
| 41–50 years | 19 | 4.5 | |
| 51–60 years | 5 | 1.2 | |
| Education | Junior High School or below | 15 | 3.5 |
| High School/Vocational School | 128 | 30.0 | |
| Associate Degree | 125 | 29.3 | |
| Bachelor’s Degree | 122 | 28.6 | |
| Master’s Degree or above | 36 | 8.5 | |
| Monthly Expenditure | Below RMB 3000 | 49 | 11.5 |
| RMB 3001–5000 | 58 | 13.6 | |
| RMB 5001–8000 | 130 | 30.5 | |
| RMB 8001–12,000 | 138 | 32.4 | |
| Above RMB 12,001 | 51 | 12.0 | |
| Occupation | Marketing/Sales/Business | 20 | 4.7 |
| Procurement | 18 | 4.2 | |
| Administration | 12 | 2.8 | |
| Human Resources | 13 | 3.1 | |
| Product/Operations Staff | 36 | 8.5 | |
| Finance/Accounting/Cashier/Audit | 16 | 3.8 | |
| Business Manager | 18 | 4.2 | |
| Lawyer/Legal Affairs | 21 | 4.9 | |
| Designer | 37 | 8.7 | |
| Service Industry Staff | 27 | 6.3 | |
| Technical/Development Engineer | 20 | 4.7 | |
| Agricultural/Forestry/Animal Husbandry/Fishery Worker | 19 | 4.5 | |
| Worker/Laborer | 18 | 4.2 | |
| Full-time Homemaker | 3 | 0.7 | |
| Freelancer | 17 | 4.0 | |
| Retired/Pensioner | 5 | 1.2 | |
| Student | 35 | 8.2 | |
| Teacher | 33 | 7.7 | |
| Medical Staff | 19 | 4.5 | |
| Researcher | 22 | 5.2 | |
| Government/Party Personnel | 17 | 4.0 | |
| Total | 426 | 100.0 | |
| Variables | Second-Order Variables | Mean | Standard Deviation (SD) | Skewness | Kurtosis | Population Mean (M) | Population SD |
|---|---|---|---|---|---|---|---|
| ES | ES1 | 4.02 | 0.996 | −0.941 | 0.367 | 0.77739 | 0.604 |
| ES2 | 4.13 | 0.953 | −1.129 | 1.088 | |||
| ES3 | 3.88 | 0.989 | −0.766 | 0.167 | |||
| ES4 | 4.1 | 0.952 | −0.98 | 0.591 | |||
| ES5 | 4.04 | 1.006 | −1.037 | 0.728 | |||
| IFS | IFS1 | 4.04 | 1.02 | −1.039 | 0.641 | 0.82967 | 0.688 |
| IFS2 | 4.12 | 0.953 | −1.05 | 0.819 | |||
| IFS3 | 3.9 | 1.044 | −0.776 | 0.029 | |||
| IFS4 | 3.96 | 1.033 | −0.843 | 0.149 | |||
| ITS | ITS1 | 3.68 | 1.091 | −0.59 | −0.362 | 0.92553 | 0.857 |
| ITS2 | 3.77 | 1.024 | −0.598 | −0.276 | |||
| ITS3 | 3.49 | 1.115 | −0.502 | −0.452 | |||
| ITS4 | 3.74 | 1.142 | −0.687 | −0.341 | |||
| TS | TS1 | 2.13 | 1.088 | 0.784 | −0.023 | 0.91036 | 0.829 |
| TS2 | 2.04 | 1.045 | 0.876 | 0.188 | |||
| TS3 | 2.34 | 1.125 | 0.557 | −0.458 | |||
| TS4 | 2.27 | 1.135 | 0.689 | −0.238 | |||
| TS5 | 2.42 | 1.166 | 0.565 | −0.43 | |||
| IR | IR1 | 2.18 | 1.06 | 0.767 | 0.089 | 0.83265 | 0.693 |
| IR2 | 2.26 | 1.117 | 0.708 | −0.163 | |||
| IR3 | 2.36 | 1.176 | 0.621 | −0.406 | |||
| IR4 | 2.07 | 1.002 | 0.756 | 0.013 | |||
| IR5 | 2.01 | 0.972 | 0.851 | 0.274 | |||
| IR6 | 2.23 | 1.074 | 0.677 | −0.131 | |||
| AIA | AIA1 | 3.88 | 1.04 | −0.753 | −0.031 | 0.84305 | 0.711 |
| AIA2 | 3.82 | 1.028 | −0.625 | −0.202 | |||
| AIA3 | 3.57 | 1.083 | −0.467 | −0.378 | |||
| AIA4 | 3.72 | 1.08 | −0.586 | −0.36 | |||
| AIA5 | 3.55 | 1.107 | −0.492 | −0.409 |
| Construct | Cronbach’s Alpha | Number of Items |
|---|---|---|
| KMO Measure of Sampling Adequacy | 0.910 | |
| Bartlett’s Test of Sphericity | ||
| Approximate Chi-Square | 5864.468 | |
| Degrees of Freedom | 406 | |
| Significance | 0.000 | |
| Construct | Cronbach’s Alpha | Number of Items |
|---|---|---|
| ES | 0.853 | 5 |
| IFS | 0.836 | 4 |
| ITS | 0.868 | 4 |
| TS | 0.877 | 5 |
| IR | 0.870 | 6 |
| AIA | 0.849 | 5 |
| Component | Initial Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
| 1 | 8.352 | 28.798 | 28.798 | 8.352 | 28.798 | 28.798 | 3.572 | 12.319 | 12.319 |
| 2 | 2.690 | 9.275 | 38.073 | 2.690 | 9.275 | 38.073 | 3.418 | 11.785 | 24.104 |
| 3 | 2.343 | 8.081 | 46.154 | 2.343 | 8.081 | 46.154 | 3.218 | 11.096 | 35.200 |
| 4 | 2.125 | 7.328 | 53.482 | 2.125 | 7.328 | 53.482 | 3.190 | 10.999 | 46.199 |
| 5 | 2.029 | 6.996 | 60.478 | 2.029 | 6.996 | 60.478 | 2.870 | 9.897 | 56.095 |
| 6 | 1.467 | 5.059 | 65.537 | 1.467 | 5.059 | 65.537 | 2.738 | 9.442 | 65.537 |
| 7 | 0.650 | 2.242 | 67.779 | ||||||
| 8 | 0.621 | 2.140 | 69.919 | ||||||
| 9 | 0.586 | 2.021 | 71.940 | ||||||
| 10 | 0.579 | 1.998 | 73.938 | ||||||
| 11 | 0.541 | 1.864 | 75.802 | ||||||
| 12 | 0.525 | 1.811 | 77.614 | ||||||
| 13 | 0.503 | 1.734 | 79.348 | ||||||
| 14 | 0.497 | 1.715 | 81.063 | ||||||
| 15 | 0.476 | 1.643 | 82.706 | ||||||
| 16 | 0.451 | 1.557 | 84.262 | ||||||
| 17 | 0.435 | 1.500 | 85.762 | ||||||
| 18 | 0.426 | 1.469 | 87.231 | ||||||
| 19 | 0.410 | 1.412 | 88.644 | ||||||
| 20 | 0.396 | 1.367 | 90.011 | ||||||
| 21 | 0.387 | 1.333 | 91.344 | ||||||
| 22 | 0.373 | 1.288 | 92.631 | ||||||
| 23 | 0.350 | 1.206 | 93.837 | ||||||
| 24 | 0.336 | 1.157 | 94.994 | ||||||
| 25 | 0.319 | 1.100 | 96.094 | ||||||
| 26 | 0.312 | 1.075 | 97.169 | ||||||
| 27 | 0.304 | 1.049 | 98.217 | ||||||
| 28 | 0.266 | 0.917 | 99.134 | ||||||
| 29 | 0.251 | 0.866 | 100.000 | ||||||
| Item | Component | |||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| ES1 | 0.761 | |||||
| ES2 | 0.794 | |||||
| ES3 | 0.736 | |||||
| ES4 | 0.778 | |||||
| ES5 | 0.780 | |||||
| IFS1 | 0.762 | |||||
| IFS2 | 0.796 | |||||
| IFS3 | 0.809 | |||||
| IFS4 | 0.750 | |||||
| ITS1 | 0.819 | |||||
| ITS2 | 0.796 | |||||
| ITS3 | 0.807 | |||||
| ITS4 | 0.805 | |||||
| TS1 | 0.782 | |||||
| TS2 | 0.795 | |||||
| TS3 | 0.786 | |||||
| TS4 | 0.791 | |||||
| TS5 | 0.774 | |||||
| IR1 | 0.674 | |||||
| IR2 | 0.718 | |||||
| IR3 | 0.722 | |||||
| IR4 | 0.751 | |||||
| IR5 | 0.667 | |||||
| IR6 | 0.718 | |||||
| AIA1 | 0.726 | |||||
| AIA2 | 0.772 | |||||
| AIA3 | 0.748 | |||||
| AIA4 | 0.791 | |||||
| AIA5 | 0.758 | |||||
| Second-Order Variables | Variables | Estimate | AVE | CR | |
|---|---|---|---|---|---|
| ES1 | <--- | ES | 0.708 | 0.540 | 0.854 |
| ES2 | <--- | ES | 0.782 | ||
| ES3 | <--- | ES | 0.721 | ||
| ES4 | <--- | ES | 0.748 | ||
| ES5 | <--- | ES | 0.711 | ||
| IFS1 | <--- | IFS | 0.734 | 0.564 | 0.838 |
| IFS2 | <--- | IFS | 0.805 | ||
| IFS3 | <--- | IFS | 0.731 | ||
| IFS4 | <--- | IFS | 0.732 | ||
| ITS1 | <--- | ITS | 0.800 | 0.623 | 0.868 |
| ITS2 | <--- | ITS | 0.782 | ||
| ITS3 | <--- | ITS | 0.799 | ||
| ITS4 | <--- | ITS | 0.775 | ||
| TS1 | <--- | TS | 0.798 | 0.533 | 0.851 |
| TS2 | <--- | TS | 0.807 | ||
| TS3 | <--- | TS | 0.757 | ||
| TS4 | <--- | TS | 0.734 | ||
| TS5 | <--- | TS | 0.741 | ||
| IR1 | <--- | IR | 0.756 | 0.531 | 0.871 |
| IR2 | <--- | IR | 0.711 | ||
| IR3 | <--- | IR | 0.732 | ||
| IR4 | <--- | IR | 0.740 | ||
| IR5 | <--- | IR | 0.709 | ||
| IR6 | <--- | IR | 0.720 | ||
| AIA1 | <--- | AIA | 0.728 | 0.530 | 0.849 |
| AIA2 | <--- | AIA | 0.722 | ||
| AIA3 | <--- | AIA | 0.701 | ||
| AIA4 | <--- | AIA | 0.767 | ||
| AIA5 | <--- | AIA | 0.724 | ||
| ES | IFS | ITS | TS | IR | AIA | |
|---|---|---|---|---|---|---|
| ES | 0.745 | |||||
| IFS | 0.215 ** | 0.751 | ||||
| ITS | 0.294 ** | 0.211 ** | 0.789 | |||
| TS | −0.227 ** | −0.295 ** | −0.242 ** | 0.730 | ||
| IR | −0.389 ** | −0.443 ** | −0.444 ** | 0.443 ** | 0.729 | |
| AIA | 0.205 ** | 0.318 ** | 0.293 ** | −0.303 ** | −0.380 ** | 0.728 |
| AVE | 0.745 | 0.751 | 0.789 | 0.730 | 0.729 | 0.728 |
| ES | IFS | ITS | TS | IR | AIA | |
|---|---|---|---|---|---|---|
| ES | 1 | |||||
| IFS | 0.215 ** | 1 | ||||
| ITS | 0.294 ** | 0.211 ** | 1 | |||
| TS | −0.227 ** | −0.295 ** | −0.242 ** | 1 | ||
| IR | −0.389 ** | −0.443 ** | −0.444 ** | 0.443 ** | 1 | |
| AIA | 0.205 ** | 0.318 ** | 0.293 ** | −0.303 ** | −0.380 ** | 1 |
| Item | CMIN/DF | NFI | TLI | CFI | RMSEA | RFI |
|---|---|---|---|---|---|---|
| Excellent Value | >1, <3 | >0.9 | >0.9 | >0.9 | <0.05 | >0.9 |
| Good Value | >3, <5 | >0.8 | >0.8 | >0.8 | <0.08 | >0.8 |
| Result | 3.172 | 0.935 | 0.944 | 0.955 | 0.060 | 0.921 |
| Hypotheses | Path Relation | Estimate | S.E. | C.R. | p | Outcome | ||
|---|---|---|---|---|---|---|---|---|
| H1 | TS | <--- | ES | −0.173 | 0.071 | −2.438 | 0.015 | Supported |
| H2 | TS | <--- | IFS | −0.323 | 0.067 | −4.811 | *** | Supported |
| H3 | TS | <--- | ITS | −0.164 | 0.057 | −2.877 | 0.004 | Supported |
| H4 | IR | <--- | ES | −0.237 | 0.056 | −4.240 | *** | Supported |
| H5 | IR | <--- | IFS | −0.321 | 0.055 | −5.817 | *** | Supported |
| H6 | IR | <--- | ITS | −0.265 | 0.046 | −5.799 | *** | Supported |
| H7 | IR | <--- | TS | 0.249 | 0.046 | 5.416 | *** | Supported |
| H8 | AIA | <--- | IR | −0.205 | 0.093 | −2.209 | 0.027 | Supported |
| H9 | AIA | <--- | ES | 0.026 | 0.064 | 0.413 | 0.680 | Not Supported |
| H10 | AIA | IFS | 0.193 | 0.065 | 2.956 | 0.003 | Supported | |
| H11 | AIA | <--- | ITS | 0.129 | 0.054 | 2.387 | 0.017 | Supported |
| H12 | AIA | <--- | TS | −0.124 | 0.054 | −2.310 | 0.021 | Supported |
| Indirect Path | β (Original Sample) | t-Value | p-Value | 95% CI (BCa) | Significance |
|---|---|---|---|---|---|
| ITS → IR → AIA | 0.080 | 4.224 | 0.000 | [0.045, 0.117] | Significant |
| TS → IR → AIA | −0.074 | 4.484 | 0.000 | [−0.108, −0.044] | Significant |
| IFS → IR → AIA | 0.089 | 4.181 | 0.000 | [0.050, 0.130] | Significant |
| ES → IR → AIA | 0.057 | 3.838 | 0.000 | [0.029, 0.083] | Significant |
| IFS → TS → AIA | 0.043 | 2.537 | 0.011 | [0.012, 0.075] | Significant |
| ITS → TS → AIA | 0.028 | 1.983 | 0.047 | [0.004, 0.056] | Marginally significant |
| ES → TS → AIA | 0.024 | 2.102 | 0.036 | [0.005, 0.045] | Significant |
| IFS → TS → IR → AIA | 0.018 | 3.027 | 0.002 | [0.007, 0.031] | Significant |
| ITS → TS → IR → AIA | 0.012 | 2.570 | 0.010 | [0.004, 0.022] | Significant |
| ES → TS → IR → AIA | 0.010 | 2.147 | 0.032 | [0.002, 0.018] | Significant |
| Fold | MSE | RMSE | MAE | R2 |
|---|---|---|---|---|
| 1 | 0.008172 | 0.090398 | 0.074137 | 0.989258 |
| 2 | 0.014266 | 0.119441 | 0.095655 | 0.980289 |
| 3 | 0.016176 | 0.127184 | 0.107207 | 0.971489 |
| 4 | 0.011329 | 0.106438 | 0.088329 | 0.981027 |
| 5 | 0.014383 | 0.119928 | 0.100371 | 0.977785 |
| 6 | 0.017531 | 0.132403 | 0.101754 | 0.971974 |
| 7 | 0.016536 | 0.128592 | 0.090927 | 0.973618 |
| 8 | 0.043787 | 0.209254 | 0.164615 | 0.953393 |
| 9 | 0.022422 | 0.149738 | 0.093881 | 0.974312 |
| 10 | 0.015153 | 0.123099 | 0.098321 | 0.974764 |
| Average | 0.017975 | 0.130647 | 0.10152 | 0.974791 |
| Variable | CE-FDH | CR-FDH | Notes |
|---|---|---|---|
| ES | 0.055 | 0.044 | Exhibits weak necessity for the outcome variable, slightly reduced under CR-FDH. |
| IFS | 0.105 | 0.065 | Represents a strong necessary condition (approaching the empirical 0.1 threshold under CE-FDH). |
| IR | 0 | 0 | Not a necessary condition and does not constitute a bottleneck. |
| ITS | 0.059 | 0.044 | Serves as a marginal necessary condition, with a smaller effect than IFS. |
| TS | 0 | 0 | Similar to IR, does not constitute a necessary condition. |
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Share and Cite
Feng, Y.; Feng, Y.; Liu, Z. The Influence of Perceived Organizational Support on Sustainable AI Adoption in Digital Transformation: An Integrated SEM–ANN–NCA Model. Sustainability 2025, 17, 11373. https://doi.org/10.3390/su172411373
Feng Y, Feng Y, Liu Z. The Influence of Perceived Organizational Support on Sustainable AI Adoption in Digital Transformation: An Integrated SEM–ANN–NCA Model. Sustainability. 2025; 17(24):11373. https://doi.org/10.3390/su172411373
Chicago/Turabian StyleFeng, Yu, Yi Feng, and Ziyang Liu. 2025. "The Influence of Perceived Organizational Support on Sustainable AI Adoption in Digital Transformation: An Integrated SEM–ANN–NCA Model" Sustainability 17, no. 24: 11373. https://doi.org/10.3390/su172411373
APA StyleFeng, Y., Feng, Y., & Liu, Z. (2025). The Influence of Perceived Organizational Support on Sustainable AI Adoption in Digital Transformation: An Integrated SEM–ANN–NCA Model. Sustainability, 17(24), 11373. https://doi.org/10.3390/su172411373

