1. Introduction
In the modern digital age, rapid technological developments are transforming our world like never before, reshaping the ways we live, work, and communicate with each other. From education to engineering, industries worldwide are experiencing profound transformations powered by digital innovations. These advancements not only boost productivity but also redefine the boundaries of creativity and intellectual exploration while also creating opportunities to align education and practice with the principles of sustainable development, particularly those outlined in the United Nations Sustainable Development Goals (SDGs). The emergence of modern technology is revolutionizing problem-solving, design, and efficiency, establishing unprecedented standards across all sectors. As businesses, educational institutions, and manufacturing firms navigate this dynamic landscape, they are compelled to adopt tools and strategies that align with rising demands for precision, adaptability, and innovation, which are essential qualities for maintaining competitiveness and relevance in a rapidly evolving market. Among these transformative tools, Generative Artificial Intelligence (GAI) is a pioneering force. Evolving from conceptual frameworks to powerful real-world applications, generative AI is revolutionizing industries by enabling unprecedented levels of creativity, efficiency, and problem-solving capabilities [
1]. This technology not only enhances productivity but also serves as an enabler of sustainable practices by supporting resource efficiency, environmentally conscious design, and the development of future-ready engineering competencies. Unlike traditional digital tools that rely on predefined rules, GAI uses complex models to generate new data, images, or insights from existing information, providing an innovative way to increase productivity and creativity [
2]. The key competency of generative AI is its ability to extract insights from existing information by using advanced computational models. This capacity to generate innovative outcomes has sparked great interest because of the potential to change established problem-solving approaches, expedite project designs, and increase productivity. Consequently, GAI is regarded as a technical milestone, delivering precision and adaptability in industries where accuracy, quality, and innovation are crucial. GAI adoption has grown across the public and private sectors worldwide as organizations seek to improve productivity and quality. According to recent research, more than 80% of companies use machine learning technology to improve products, with 65% focusing on process innovation and 54% on job automation [
3]. This tendency mirrors the wider trend of using GAI to improve processes, automate repetitive operations, and spur creativity. However, the route for a successful GAI deployment is challenges [
4]. Concerns about data privacy, model dependability, and the necessity of specialist skills continue to be key impediments to smooth adoption. As organizations integrate GAI, it symbolizes more than a tool for efficiency; it represents a transformative shift in utilizing technology to elevate productivity, improve decision-making, and expand creative capabilities [
3].
GAI encompasses a diverse array of tools and platforms, such as ChatGPT, Intercom, Google Gemini, Botpress, Chatbot, Microsoft Copilot, Perplexity AI, Botsonic, and Claude [
5]. These tools are engineered to produce content, solve problems, emulate human expertise, and foster an interactive and intuitive user experience. What sets GAI apart is its ability to seamlessly merge technical complexity with user accessibility, capturing widespread interest in both the public and professional spheres [
6]. Initially adopted for personal applications, these tools quickly moved into professional environments, demonstrating their ability to enhance workplace efficiency, creativity, and collaboration [
7]. This shift underscores the broader evolution of how productivity is perceived and optimized across industries. At its core, productivity can be categorized into three key dimensions: capital, material, and labor productivity [
8]. Among these, labor productivity, the ability to maximize the economic value generated through human effort, stands out as particularly relevant in the context of GAI adoption.
This research introduces the concept of educational productivity, defined as the degree to which individuals in academic settings, both faculty and students, achieve desired educational outcomes efficiently and with high quality. Conceptually, faculty productivity refers to the effective and efficient execution of academic tasks such as lesson preparation, assessment design and grading, supervision, and research dissemination, while sustaining pedagogical quality and student engagement. Student productivity denotes learners’ capacity to complete academic assignments, design projects, and research tasks efficiently and with demonstrable understanding, creativity, and problem-solving ability. Operationally, this study assesses productivity through perceived improvements in (1) time efficiency (reduced effort and duration of routine tasks), (2) output quality (clarity, accuracy, and creativity of academic work), and (3) performance outcomes (achievement of learning or teaching goals). Within this framework, GAI technologies are viewed as catalysts that automate repetitive processes, facilitate personalized learning, and provide rapid feedback, thereby enhancing both faculty and student productivity in measurable and sustainable ways. However, despite its significant benefits, the use of generative AI in educational processes raises many problems when applied across various disciplines [
9].
In this study, sustainability is interpreted primarily from an educational and institutional perspective, emphasizing the long-term capacity of academic systems to adapt, innovate, and maintain quality in the face of technological transformation. Within this framing, pedagogical sustainability refers to ensuring the continuity and resilience of learning and teaching processes, while institutional sustainability concerns the ability of universities to evolve their infrastructure, governance, and competencies to integrate GAI responsibly. Although environmental sustainability is not the central focus, the shift toward digital and data-driven solutions indirectly supports resource efficiency and the reduction in material waste. Accordingly, this study situates sustainability as a multidimensional concept linking pedagogical continuity, institutional adaptability, and responsible technological innovation.
Academic and engineering disciplines, in particular, benefit from the capabilities of GAI because of their reliance on complex data analysis and modelling, and the need for creativity and precision. In academia, GAI may adapt teaching materials, automate administrative processes, and assist academics with research endeavors [
10]. In engineering, GAI may simplify project design, improve simulations, and automate regular but critical operations, such as data analysis and report preparation. However, implementing GAI in these fields presents unique challenges: academia must address data integrity and ethical management, whereas engineering demands rigorous standards for accuracy, safety, and regulatory compliance. At the same time, these challenges extend to ensuring that GAI is integrated responsibly into curricula to advance sustainable engineering education that balances productivity, ethics, and environmental responsibility. Despite GAI’s promising applications of GAI, a substantial research gap remains regarding its specific impact on productivity within these disciplines [
11,
12]. While some studies highlight GAI’s general potential, few have analyzed the nuanced factors affecting its effective integration, such as academia’s data privacy needs and engineering’s strict accuracy standards. Addressing this gap is essential to fully realize GAI’s potential and to identify the factors that drive or hinder its successful implementation in academic and engineering environments.
Therefore, the primary objective of this study is to investigate the integration of Generative Artificial Intelligence (GAI) within the context of engineering education, with a focus on identifying and assessing the critical factors that influence its successful adoption and impact on educational productivity among engineering students and faculty. Another significant research gap addressed by this study is the limited understanding of how GAI implementation can optimize productivity and performance within these specialized fields [
12]. This study aims to bridge this gap by examining key challenges and proposing actionable strategies to enhance GAI’s effectiveness, with direct relevance to Sustainable Development Goals such as SDG 4 (Quality Education), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production). The outcomes of this study are expected to provide a ranked analysis of integration factors that address implementation barriers and maximize GAI’s positive contributions to productivity, establishing a foundation for future GAI integration efforts in engineering education.
This study aims to address these gaps by investigating the following questions:
RQ1: What challenges influence the utilization of GAI from the perspective of engineering students and faculty?
RQ2: What are the key factors that affect the adoption of GAI to enhance productivity in engineering education?
This study makes both theoretical and practical contributions. On a theoretical level, it deepens our understanding of how GAI technologies can be strategically aligned with productivity goals in fields that require precision and strong ethical oversight [
13]. From a practical standpoint, it offers actionable guidance for educators, learners, and other professionals on implementing GAI technologies effectively, with a focus on addressing critical issues such as data privacy, model reliability, and compliance with regulations [
14]. The implications of this research extend beyond engineering education by contributing to the creation of sustainable learning environments that integrate innovation, productivity, and responsibility. By establishing a framework to examine GAI’s influence on productivity, this study provides a versatile model that can be adapted to other high-stake areas, including healthcare, finance, and legal services. These insights may also benefit policymakers by supporting them in fostering responsible AI integration across diverse sectors.
3. Materials and Methods
This section outlines the methodological approach employed to investigate the integration of GAI technologies and their impact on productivity in the context of engineering education. Recognizing the complex and multifaceted nature of GAI adoption, this study employs a mixed-method design comprising two sequential stages: an initial qualitative phase focused on validating key factors, followed by a quantitative phase aimed at prioritizing these factors and assessing their relative importance.
The selection of methods reflects this study’s objective to bridge the gap between theoretical understanding and practical realities. By engaging engineering students and faculty as key stakeholders, this research ensures that the findings are grounded in both academic perspectives and real-world experiences. This two-stage approach enables a comprehensive analysis of the challenges, opportunities, and critical conditions for effective GAI adoption, ultimately providing a robust evidence base for actionable recommendations.
3.1. Stage 1, Factors Validation
The first stage of this study, Factors Validation, is important in aligning theoretical frameworks with real-world applications, ensuring the effectiveness of subsequent research stages and establishing them in practical relevance. At this stage, the focus is solely on semi-structured interviews to answer the first research question: identifying hurdles to the application of GAI technologies in the selected research areas. These interviews were designed to explore issues associated with the integration of Generative AI and confirm significant factors described or gathered in the literature review section. This stage, conducted on a small, carefully selected sample of two types of participants, focuses on the legitimacy and depth of the ideas collected. Participants from the American University of Sharjah (AUS) comprise academic faculty members such as deans, professors, and engineering students from six engineering departments, as seen in
Table 2, which is noted for its technological accomplishments and diversified academic environment.
With their knowledge and expertise in GAI technology, these experienced experts and students offer unique perspectives that represent academic achievement and practical experience. Also, participants’ rights and privacy are strictly protected throughout the study procedure. Before the interviews begin, participants must complete informed consent papers. These forms explicitly state the purpose of this study, the voluntary nature of participation, and the safeguards in place to maintain the confidentiality of participants’ identities. The research strategy used at this stage was appropriate to the exploratory nature of the investigation, and the qualitative methods used in this study strongly sought to gain participants’ views, leading to a comprehensive understanding of the issue.
Moreover, interview questions, carefully crafted based on topics from the literature study, centre on participants’ knowledge with GAI technologies, their perceived association with productivity, and implementation factors. This technique ensures a comprehensive analysis of the difficulties and helps to refine the identified factors. To evaluate the results of the interviews, appropriate data collection software, such as Excel, was used to analyze the data based on faculty and student responses. This approach helped identify barriers to GAI implementation, ultimately leading to enhanced productivity at the study sites.
Hence, Stage 1 produces a thoroughly confirmed list of factors that will serve as the foundation for this research’s succeeding stages. These results will directly guide the formulation of survey questions in Stage 2, when this study is expanded to include a larger sample size to analyze the relative importance and impact of these factors on productivity.
3.2. Stage 2, Prioritization of Factors: Expert Evaluation and Insights
The second stage of this study, Prioritizing Factors: Expert Assessment and Insights, focuses on analyzing the factors discovered and validated in Phase 1 on a larger scale. This phase seeks to assess the relative importance and impact of these factors in integrating GAI technologies into academic and engineering settings. The results of this phase provide key insights for setting standards and developing strategies for implementing effective GAI.
Based on the results of the first phase, this phase uses a survey-based strategy to collect data from a larger number of participants. The survey questions were carefully designed based on the results of the interviews in the first phase. These questions are designed to measure the perceived importance of each previously identified factor and collect quantitative data about its value. Participants at this step involve a larger range of stakeholders, including faculty members, engineering students, and other relevant specialists from the selected university. This larger number of participants ensures that the results reflect a variety of opinions and experiences within the research environment. The survey approach used in this step involves providing structured questionnaires to participants. This survey uses a Likert scale to rate the importance of each factor, allowing respondents to rate them based on their importance and impact on productivity. The data collected from these surveys is then examined using the Relative Importance Index (RII), a powerful analytical technique often used in factor ranking investigations [
71]. This index provides a quantitative picture that helps in ranking factors according to their priority or relative importance by using the equation below:
The process of calculating the RII begins by assigning a weight (w) to each factor based on the respondents’ ratings, where this weight ranges from 1 (low importance) to 5 (high importance). Next, the product of each weight and the number of respondents who assigned that weight to the factor (n) is calculated, and these products are added together to obtain a weighted total. This total is divided by the product of the highest weight (A) which is 5, and the total number of respondents (N) to obtain the RII value. Since survey participants were divided into two groups: faculty member and students, which means the RII will be used twice. The survey results are separated and examined for faculty and students to uncover possible discrepancies in their judgments of factor relevance. The data stratification process ensures that this research reflects differences in experience and priorities between groups, making this study more relevant to the needs of each stakeholder. Therefore, the second phase ranks the factors by importance, addresses the second research question, and identifies the key factors driving the adoption of GAI in academic and engineering disciplines. The findings provide practical insights into stakeholder-specific tactics based on both qualitative and quantitative evidence.
This stage combines exploratory insights from Stage 1 with practical recommendations to deepen our understanding of productivity-related factors within the academic and engineering education context. As an exploratory investigation, this study seeks to capture participants’ context-specific experiences and interpretations of how GAI tools are being introduced, adapted, and evaluated within their institutions. The perspectives gathered are therefore grounded in real teaching, research, and administrative practices, reflecting how faculty and students operationalize GAI in their academic routines. While some of the concerns raised, such as ethics, bias, and training, mirror broader global discussions on GAI, in this study they are expressed through the unique lens of engineering disciplines, where issues like model transparency, data validation, and accuracy are particularly critical.
Accordingly,
Figure 1 outlines the data collection and analysis procedures, emphasizing that the results represent context-bound insights specific to engineering education and are not intended to be generalized to society or other sectors. The exploratory design therefore captures how global themes surrounding GAI are experienced and negotiated at the local institutional level, contributing original, practice-based evidence to the ongoing academic discourse on AI in education.
This study’s two-stage methodology therefore integrates qualitative interviews and quantitative surveys to capture early, experience-based perspectives on GAI adoption within engineering education. This mixed-method approach validates and prioritizes factors identified in Stage 1 while preserving their exploratory depth. By linking participants’ lived experiences with statistical prioritization, the design ensures that the findings remain grounded in real institutional and disciplinary practices, offering nuanced evidence of how global discussions on GAI are interpreted and applied in engineering-specific educational contexts.
The next section presents the results, highlighting key factors and their relative importance in fostering effective GAI integration in engineering education.
To ensure analytical clarity, the qualitative findings presented in
Section 4 are drawn exclusively from primary interview data collected from faculty and students. References to previous studies are included only to support or illustrate participants’ perspectives, helping to contextualize the empirical observations without merging them with theoretical insights. This approach preserves the authenticity of the field evidence while ensuring that the analysis remains grounded, transparent, and aligned with established academic practices.
5. Discussion, Conclusions, Limitations, and Future Directions
This study critically examined the integration of GAI technologies in engineering education, focusing on productivity enhancement for students and faculty. Through a multi-method approach, literature review, semi-structured interviews, and structured surveys, this research offers both theoretical insights and empirical evidence about GAI’s transformative potential and its associated challenges while also highlighting its role in advancing sustainable engineering education and supporting the United Nations Sustainable Development Goals (SDGs).
The findings confirm that GAI technologies, including ChatGPT, Bard, and natural language processing tools, hold significant promise for reshaping engineering education and academic workflows. Faculty interviews and survey data revealed a broad consensus that GAI can streamline labor-intensive tasks such as grading, course material generation, and data analysis. Students emphasized GAI’s potential to support adaptive learning, project development, and critical thinking enhancement by automating routine tasks and providing immediate feedback. Interestingly, both groups recognized GAI’s ability to handle large datasets and facilitate complex engineering design and modeling tasks, thus bridging the gap between theoretical concepts and practical applications in ways that also foster sustainable design practices and responsible innovation.
However, this study also revealed substantial challenges that hinder the seamless adoption of GAI. Resistance to change was evident, especially among faculty, who expressed concerns about potential disruptions to established educational practices and the risk of diminishing human creativity and critical thinking. Concerns about ethical compliance, algorithmic bias, data privacy, and model transparency emerged as significant barriers. Faculty highlighted the importance of robust governance frameworks and comprehensive training to address these challenges. From the students’ perspective, issues of GAI tool reliability, data accuracy, and uneven access to resources were underscored as impediments to optimal integration. These barriers point to the need for governance structures that embed sustainability principles such as equity, inclusivity, and ethical responsibility into GAI-enabled learning environments.
A particularly noteworthy result is the variation in familiarity and comfort with GAI across engineering disciplines. Contrary to assumptions of uniform digital literacy, the data demonstrated significant disparities in GAI knowledge and usage even within the same academic programs. For instance, while computer and electrical engineering students reported advanced familiarity and proactive engagement with GAI, students from civil and mechanical engineering exhibited more cautious and limited use. This finding underscores the necessity for tailored educational interventions that account for disciplinary differences and individual learning needs, ensuring that GAI integration contributes to equitable and sustainable learning outcomes across fields.
Furthermore, the data revealed divergent perspectives on GAI’s role in education. Students viewed GAI as a tool to enhance academic success, creativity, and efficiency, emphasizing immediate benefits such as faster assignment completion and innovative project design. In contrast, faculty were more focused on the long-term implications, such as safeguarding academic integrity, maintaining high educational standards, and ensuring compliance with ethical norms. These contrasting views highlight the need for a balanced approach to GAI integration that addresses both groups’ priorities and aligns with sustainability goals that promote innovation without compromising ethics, inclusivity, or long-term educational quality.
An unexpected insight from the interviews was the informal use of GAI technologies by both students and faculty, even in the absence of formal institutional policies. This indicates strong underlying demand and suggests that institutions must act swiftly to establish governance structures, training programs, and support mechanisms to harness GAI’s potential while mitigating associated risks. Embedding sustainability principles, such as responsible use of resources, ethical governance, and alignment with SDG 4 (Quality Education) and SDG 9 (Industry, Innovation, and Infrastructure), will be critical in guiding this integration.
This study provides a comprehensive framework for understanding the integration of GAI technologies in engineering education. By identifying key factors influencing adoption, such as technical infrastructure, ethical compliance, user training, and interdisciplinary collaboration, it offers actionable insights for stakeholders aiming to enhance productivity and learning outcomes while simultaneously advancing sustainable development in higher education.
This research highlights that GAI is not merely an incremental addition to educational tools but represents a potential paradigm shift in the way learning, research, and administrative processes are conducted. When strategically integrated, GAI can enhance creativity, improve operational efficiency, and support innovation in engineering education. However, its adoption must be accompanied by robust ethical safeguards, tailored training, and thoughtful governance to ensure equitable and responsible use. In this sense, GAI can serve as both a driver of productivity and a catalyst for sustainable engineering education, preparing future engineers to contribute effectively to global sustainability challenges.
While this study provides rich insights, several limitations should be acknowledged. First, this research was conducted within a single institution, which may limit the generalizability of the findings to other academic or industrial contexts. Second, the sample size, though carefully selected, may not fully capture the diversity of perspectives across institutions or regions. Third, the focus on engineering disciplines, while justified, excludes potentially valuable insights from other academic domains such as the humanities, social sciences, and business. Finally, the quantitative analysis relied on perception-based data examined descriptively through the RII, which effectively captures the relative prioritization of factors but does not explore interrelationships among variables. Future studies could therefore complement this approach with inferential statistical techniques, including nonparametric tests (e.g., Mann–Whitney U, Kruskal–Wallis), correlation analysis, or structural equation modeling (SEM), to assess associations, validate group differences, and enhance the robustness of the findings. Nonetheless, the present analytical approach remains methodologically appropriate for this study’s exploratory objectives and provides a strong empirical foundation for more advanced confirmatory investigations in future research.
Building on the insights from this study, several promising directions emerge for future research. First, scholars could expand disciplinary coverage to include fields such as healthcare, finance, the arts, and social sciences, thereby assessing the broader applicability and impact of GAI integration beyond engineering. Increasing sample diversity and institutional scope would also enhance the robustness and generalizability of findings across regions. In addition, longitudinal studies are needed to capture the long-term effects of GAI on productivity, learning outcomes, and professional competencies, moving beyond early adoption stages. Future investigations may also develop discipline-specific GAI tools aligned with pedagogical and ethical goals, while exploring policy frameworks and governance models that ensure responsible, equitable, and sustainable integration. Finally, advancing interdisciplinary collaboration will be essential for bridging knowledge gaps and fostering innovation across diverse academic domains.
The findings of this study also provide actionable implications for higher education institutions and policymakers. Institutions should establish clear ethical guidelines for GAI use, addressing issues such as bias, privacy, and transparency, and invest in digital capacity building to strengthen faculty and student competencies. Facilitating cross-disciplinary collaboration and creating feedback-driven learning platforms will allow universities to adapt dynamically to evolving GAI technologies. Moreover, embedding sustainability principles into training programs and curricula can ensure that GAI adoption supports responsible innovation, equitable access, and long-term educational resilience.
This study highlights GAI’s transformative potential in engineering education while emphasizing the need for strategic, ethical, and inclusive integration. By addressing both technical and human factors, institutions can harness GAI to drive productivity, creativity, and academic excellence while also advancing sustainable education and contributing to SDGs such as Quality Education, Innovation, and Responsible Consumption.
Beyond the immediate institutional context, the findings hold broader implications for curriculum development, professional training, and higher-education policy. The integration of GAI calls for curricular redesign that embeds digital literacy, ethical reasoning, and sustainability awareness across engineering programs, ensuring that graduates are equipped for data-driven and AI-augmented workplaces. Similarly, faculty development initiatives should extend beyond basic tool training to include pedagogical adaptation, assessment redesign, and strategies for guiding students in the responsible use of GAI. At the policy level, the results underscore the importance of establishing institution-wide governance frameworks and national guidelines that balance innovation with academic integrity, equity, and long-term resilience. Making these dimensions explicit reinforces this study’s practical significance for educators, administrators, and policymakers seeking to align technological transformation with sustainable educational practice.
Finally, while this study focuses primarily on the integration of GAI within engineering education, its implications extend well beyond academia. The insights drawn from students’ and faculty members’ experiences can inform strategies for diverse organizations, ranging from government agencies to private enterprises, seeking to harness the potential of these technologies responsibly. As GAI continues to evolve, it is reshaping how we interact with information by transforming static data into dynamic, adaptive insights. This paradigm shift mirrors broader technological disruptions observed across sectors, from the digitization of media to the automation of industrial operations. A critical question thus emerges: will GAI remain a supportive tool that enhances human productivity and creativity, or will it fundamentally redefine the landscape of academic and professional work? By addressing the ethical, technical, and pedagogical challenges identified in this study, institutions and organizations alike can position themselves at the forefront of this transformation, ensuring that GAI complements human ingenuity and contributes to a more sustainable and equitable future.