1. Introduction
Corporate sustainability has emerged as a strategic imperative in the contemporary global economy, driven by enhanced stakeholder awareness, heightened regulatory requirements, and intensified market competition [
1,
2]. In response, companies are increasingly expected to integrate comprehensive environmental, social, and governance (hereafter ESG) practices into their operations and strategic management to achieve sustained competitiveness [
1,
3]. While the rapid wave of digital transformation accelerates market transparency [
4,
5] and reshapes competitive dynamics across industries [
6,
7], institutional factors remain fundamental and prominent in shaping corporate incentives toward sustainability [
8]. Among these institutional factors, reforms within capital market regulatory frameworks are particularly critical, as they influence the criteria through which firms gain access to essential financial resources and support from market participants, such as investors [
9,
10,
11,
12].
China’s registration system reform (hereafter RSR), a fundamental transformation from the government-controlled approval-based IPO system to a market-oriented registration-based IPO system, represents one of the most significant institutional innovations in recent years [
13]. Under this reform, security regulators delegate decision-making authority concerning firms’ IPO eligibility from the government to market participants [
9]. This transformation means that instead of regulators assessing firms’ investment value and profitability potential, investors, sponsors, and other stakeholders must independently evaluate the disclosed information to judge firms’ long-term operational capabilities and investment worthiness [
10]. This reallocation of decision-making authority from the government to the market is intended to reinforce the capital market’s decisive role in resource allocation and promote a more transparent, inclusive, and sustainable capital market ecosystem [
9,
14], aligning closely with corporate sustainability principles, which emphasize transparency, effective governance, and responsible business practices beyond mere financial performance.
In this regard, whether RSR can achieve its expected policy implications and contribute to both market efficiency and sustainable development is worthy of investigation. Although existing studies have extensively explored the effects of RSR on traditional financial dimensions, such as information disclosure quality [
15,
16,
17], investment and financing efficiency [
18,
19], technology innovation [
14], and allocation effectiveness of the capital market [
20,
21,
22], the non-financial implications of this reform, particularly its impact on corporate sustainability, have received limited attention in this stream of literature, with a few exceptions [
10]. To fill this gap, this study investigates whether and through which RSR influences corporate ESG performance. Exploring these questions not only enhances theoretical understanding of RSR and its sustainability implications but also provides empirical insights for regulators seeking to balance market development with environmental and social objectives.
Specifically, we employ the staggered implementation of RSR across Chinese stock exchanges as a quasi-natural experiment, and compare ESG performance between firms listed under the registration system on the ChiNext and those listed under the traditional approval-based system on the Main Boards of the Shanghai Stock Exchange (hereafter SSE) and Shenzhen Stock Exchange (hereafter SZSE) from 2016 to 2022. Our findings suggest that ESG performance among firms listed under the registration system significantly exceeds those under the approval-based system, indicating that RSR effectively enhances corporate ESG performance, with a particularly significant impact on the governance (G) performance. To confirm the validity of these findings, we conduct several robustness tests, including considering consistent measurements of ESG performance, controlling for the effect of ESG disclosure, controlling for province and firm fixed effects, considering an alternative regression model, and excluding low-carbon firms. We also employ the instrumental variable analysis (IV) and the PSM-DID model to address potential endogeneity concerns. Mechanism analyses reveal that RSR promotes corporate ESG performance mainly by intensifying market competition, increasing investor rationality, and enhancing sponsor reputation. Further heterogeneity analyses reveal that the effect of the reform varies by regional marketization level, ownership structure, and firm profitability. In addition, the reform demonstrates not only long-term effects but also positive spillover effects on peer firms listed under the approval-based system.
Our study contributes to the literature in several ways. First, our study contributes to the growing literature on ESG by identifying institutional determinants of corporate sustainability. The effects of non-institutional factors such as firm size [
1], board and manager characteristics [
3,
23], market competition [
24], tax incentives [
25], and investor attention [
26] on corporate sustainability have been well documented in prior studies. With the rapid development of digital technologies, such as big data, blockchain, and artificial intelligence, the digital transformation has increasingly emerged as a critical non-institutional facilitator of corporate sustainability [
27,
28,
29]. Although some recent studies have examined the sustainability implications of institutional factors, such as environmental regulation [
12], green finance reform [
11], and judicial reform [
30], the role of capital market institutional reforms remains underexplored. Compared with non-institutional factors, institutional factors play a more fundamental role by shaping the underlying rules and constraints within which firms operate [
31]. Our study introduces a novel institutional perspective by demonstrating that market-oriented regulatory reforms, specifically RSR, can significantly shape corporate sustainability behavior. This insight enriches the understanding of how institutional factors facilitate ESG practices and supports the broader policy agenda of promoting sustainable development through regulatory innovation.
Second, we extend research on the evaluation of RSR beyond traditional financial perspectives by examining its effect on corporate sustainability. Prior studies have shown that RSR facilitates information disclosure quality [
15,
16,
17], enhances investment efficiency [
18], promotes technology innovation [
14], reduces the cost of equity capital [
22], mitigates asset mispricing [
32], and improves capital market efficiency [
20,
21]. These studies mainly focus on the financial implications of RSR, while the non-financial consequences, particularly those related to sustainability, remain limited [
10]. Therefore, by investigating whether and how RSR influences firms’ ESG performance, our study transfers the focus from financial to non-financial dimensions, providing a more comprehensive assessment of the reform’s effectiveness and long-term policy implications.
Third, our study provides new insights into the rare and mixed findings on the relationship between RSR and corporate sustainability. To our best knowledge, Jiang et al. [
10] are the first to investigate the effect of RSR on corporate sustainability, arguing that RSR may induce ESG greenwashing behaviors. In contrast, our findings suggest that RSR generally enhances corporate ESG performance, and these positive effects are persistent rather than temporary. This discrepancy may be due to differences in the sample selection of our studies. Specifically, Jiang et al. [
10] employ IPO firms from the Main Board of SZSE as the control group, whereas our study adopts a broader control group that includes those from the Main Boards of SSE and SZSE. Therefore, by selecting a more comprehensive sample, our study may mitigate board-specific biases and provide a robust empirical foundation for identifying the net effects of RSR on corporate sustainability.
5. Mechanism Analyses
Having established the positive impact of RSR on corporate ESG performance, we attempt to provide further evidence by investigating the possible channels through which RSR facilitates this relationship. Following Wu et al. [
48], we extend the baseline model by introducing interaction terms between the RSR indicator and three moderating variables: market competition (
HHI), investor rationality (
IR), and sponsor reputation (
SR), as specified in Models (3) to (5). These interaction-based models enable us to identify whether and how the mechanism promotes or weakens the effect of RSR on ESG performance, with the sign and significance of the interaction term indicating the direction and strength of the effect. It also helps mitigate omitted variable bias by simultaneously controlling for the main effects of both RSR and the mechanism variable. Furthermore, this approach is coordinated with the DID framework and allows for a straightforward interpretation of policy effects across heterogeneous contexts.
In these models, the Herfindahl–Hirschman Index (
HHI) serves as a proxy for market competition, where a lower
HHI reflects a more competitive industry environment. Investor rationality (
IR) is measured by the average daily turnover rate of tradable shares, with lower turnover suggesting more rational, long-term investment behavior. Sponsor reputation (
SR) is proxied by the sponsor’s ranking based on total underwriting volume, with higher rankings indicating stronger reputational capital.
Table 7 reports the results of the mechanism analyses. Across all specifications, the coefficient of
DID remains positive and statistically significant at least at the 5% level, reinforcing the robustness of our main findings. The coefficients of
DID ×
HHI,
DID ×
IR are both significantly negative at the 1% level, while that of
DID ×
SR is significantly positive at the 1% level, indicating that the positive effect of RSR on ESG performance is more pronounced in firms with heightened market competition, those attracting more rational investors, and those supported by more reputable sponsors.
Overall, these findings are consistent with our theoretical expectations and further support the hypotheses H2 to H4. At the firm level, the reform intensifies market competition, motivating firms to enhance their ESG performance to gain a competitive advantage. At the investor level, the RSR transfers the power of selection to the market, encouraging more rational investment decisions. Investors may increasingly rely on ESG criteria to identify high-quality firms, thereby exerting external pressure on companies to enhance their ESG performance. At the intermediary level, reputable sponsors under the registration system are incentivized to protect their reputations and reduce regulatory risks by selecting IPO firms with better ESG performance. As a result, firms may proactively strengthen their ESG practices to secure sponsor support.
7. Conclusions and Implications
7.1. Conclusions and Discussion
In the context of rapid digital transformation, reshaping global market dynamics and industrial competition, corporate sustainability has emerged as a critical determinant of firms’ long-term competitive advantage. RSR, representing a significant market-oriented regulatory innovation, has significantly altered capital market conditions, creating a more transparent and competitive environment that facilitates sustainable corporate practices. While prior research has primarily focused on the reform’s effects on financial dimensions, such as information disclosure [
16] and market efficiency [
32], its implications for non-financial performance, particularly corporate sustainability, remain underexplored [
10]. This study fills this gap by leveraging a quasi-natural experimental setting to investigate how RSR affects corporate ESG performance in China.
Our study suggests that firms listed under the RSR on the ChiNext exhibit significantly higher ESG performance than those listed under the traditional approval system on the Main Board. This effect is particularly pronounced in the governance (G) dimension, highlighting the reform’s role in improving information transparency, corporate governance, and sustainability. Then, we identify three critical mechanisms through which RSR enhances corporate sustainability, including intensified market competition, increased investor rationality, and stronger sponsor reputation, indicating that market forces and reputational incentives jointly strengthen the ESG practices of IPO firms under the registration system. Heterogeneity analyses reveal that the impact of RSR on ESG performance is more pronounced among firms located in regions with higher degrees of marketization, non-state-owned enterprises, and firms with lower profitability, highlighting the importance of local institutional environments and firm characteristics in shaping the effectiveness of capital market reforms. Furthermore, RSR exhibits a long-term effect on ESG performance even after the IPO. Moreover, the reform also generates positive spillover effects among peer firms within the same industry that are still listed under the traditional approval system, particularly in the ChiNext. The long-term and spillover effects suggest a broader influence of RSR on the overall market culture and sustainability orientation.
Overall, these findings provide robust evidence that RSR can serve not only financial efficiency goals but also sustainability-oriented development by encouraging firms to enhance their ESG practices. By doing so, this study contributes to the literature in two important ways. First, it highlights the role of institutional reforms as a fundamental driver of corporate sustainability, thereby enriching both the ESG and regulatory governance literature. Second, it extends the evaluation of capital market reforms beyond traditional financial outcomes to encompass non-financial dimensions, thus providing a more comprehensive understanding of reform effectiveness.
7.2. Policy Implications
Our study offers several important implications for policymakers, regulators, and market participants: First, the sustained and spillover effects of the registration system suggest that granting greater autonomy to the market in selecting listing firms can stimulate competition, improve ESG practices, and ultimately contribute to high-quality economic development. Thus, further deepening of the registration system is warranted. Second, the reform’s effect on corporate sustainability is more significant in regions with higher marketization levels, implying that regional institutional environments moderate the effectiveness of national capital market reforms. Therefore, governments in less developed western regions should focus on improving the local business environment to fully leverage capital market reforms in support of sustainable development. Third, the shift from a regulatory screening to a market-based selection mechanism requires investors to move beyond traditional financial indicators when assessing firm quality. ESG performance is emerging as a critical signal of long-term value and risk. Regulators should support this transition by establishing a standardized ESG disclosure and evaluation framework, promoting a positive feedback loop between corporate disclosure and investor decision-making.
7.3. Future Research Prospects
While this study provides valuable insights into the impact of RSR on corporate sustainability, several prospects remain for future research. First, future research could investigate whether similar reforms in other emerging or developed markets yield comparable sustainability benefits, contributing to the global discourse on IPO regulation and corporate ESG practices. Second, more granular data on firm-level ESG practices, such as green investments, employee engagement, or board composition, would enable a deeper understanding of how RSR influences specific ESG practices and internal decision-making processes. Third, the role of managerial cognition, investor sentiment, and cultural values in mediating the ESG response to RSR presents promising prospects for interdisciplinary research, blending finance, psychology, and sustainability studies.
7.4. Research Limitations
First, although this study employs a quasi-natural experiment of the staggered implementation of RSR and adopts multiple robustness tests to mitigate endogeneity concerns, the potential influence of unobserved institutional or firm-specific factors cannot be completely ruled out. Future research may employ richer identification strategies or cross-country comparisons to further validate the causal inference. Second, the measurement of corporate ESG performance relies on third-party ESG rating data, which may be subject to methodological biases or inconsistencies across rating providers. While this study adopts the Sino-Securities Index ESG rating, future research could incorporate multiple ESG databases or explore firm-level disclosures to obtain a more comprehensive and reliable evaluation of corporate sustainability practices.