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Journal: Sustainability, 2023
Volume: 15
Number: 7278
Article:
The Impact of VR/AR-Based Consumers’ Brand Experience on Consumer–Brand Relationships
Authors:
by
Jing-Yun Zeng, Yisitie Xing and Chang-Hyun Jin
Link:
https://www.mdpi.com/2071-1050/15/9/7278
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