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Journal: Sustainability, 2023
Volume: 15
Number: 6424
Article:
The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement
Authors:
by
Kejun Lin, Wenbin Du, Shixin Yang, Chang Liu and Sanggyun Na
Link:
https://www.mdpi.com/2071-1050/15/8/6424
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