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Journal: Sustainability, 2023
Volume: 15
Number: 4718
4718
Article: The Effect of Cognitive Dissonance Theory and Brand Loyalty on Consumer Complaint Behaviors: A Cross-Cultural Study
Authors: by Volkan Yakın, Hüseyin Güven, Sofia David, Esra Güven, Nicoleta Bărbuță-Mișu, Emine Türkan Ayvaz Güven and Florina Oana Virlanuta
Link: https://www.mdpi.com/2071-1050/15/6/4718

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