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Modeling the Enablers of Consumers’ E-Shopping Behavior: A Multi-Analytic Approach
 
 

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Journal: Sustainability, 2023
Volume: 15
Number: 10028

Article: Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective
Authors: by Jing Wang and Jay In Oh
Link: https://www.mdpi.com/2071-1050/15/13/10028

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