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Journal: Sustainability, 2022
Volume: 14
Number: 11829

Article: Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
Authors: by Syed Abdul Rehman Khan, Adnan Ahmed Sheikh, Mubeen Ashraf and Zhang Yu
Link: https://www.mdpi.com/2071-1050/14/19/11829

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