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Journal: Sustainability, 2022
Volume: 14
Number: 8997
8997
Article: Understanding Consumer Buying Intention of E-Commerce Airfares Based on Multivariate Demographic Segmentation: A Multigroup Structural Equation Modeling Approach
Authors: by Phaninee Naruetharadhol, Sasichakorn Wongsaichia, Shenying Zhang, Chanchai Phonthanukitithaworn and Chavis Ketkaew
Link: https://www.mdpi.com/2071-1050/14/15/8997

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