Consumer Concern and Willingness to Pay for Plastic Alternatives in Food Service
Abstract
:1. Introduction
2. Materials and Methods
2.1. Survey Instrument and Implementation
2.2. Analyses
- 10.
- I care about Gulf Coasts’ environmental well-being
- 11.
- Plastic pollution is a problem along the Gulf Coast
- 12.
- I am concerned about plastic pollution on the Gulf Coast
- 13.
- Plastic pollution is harmful to marine life (fish, turtles, dolphins, other animals)
- 14.
- Plastic pollution can affect the quality and production of seafood
- 33.
- If restaurants were to increase their prices to switch to environmentally friendly alternatives for eating in only, how much would you be willing to pay per person per meal?
- 34.
- If restaurants were to increase their prices to switch to environmentally friendly alternatives for takeout or delivery only, how much would you be willing to pay per person per meal?
3. Results
3.1. Survey Respondents
3.2. Environmental Concern and Willingness to Pay
3.3. Factor Analysis
3.4. Regression Model
4. Discussion
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Appendix A. Survey
References
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Question | Eigenvalues | % of Variance | % Cumulative |
---|---|---|---|
10 | 3.411 | 68.23 | 68.23 |
11 | 0.669 | 13.37 | 81.61 |
12 | 0.468 | 9.36 | 90.74 |
13 | 0.280 | 5.56 | 96.569 |
14 | 0.172 | 3.43 | 100.00 |
Variable | Exp (B) | Significance Level or Comment |
---|---|---|
Environmental Identity | 1.802 | *** |
Less than HS education | - | small sample size |
Associates Degree | 1.186 | |
Bachelor’s Degree | 1.473 | |
Advanced Degree | 2.54 | *** |
Black/African American | 0.631 | * |
Latino/Hispanic | 0.238 | * |
Other (race) | 0.95 | |
Above median income | 0.981 | |
Young (age 18–24) | 1.245 | |
Old (age 65+) | 0.949 | |
Female | 0.712 | * |
n = 1011 a = sig in 1 tail t-test |
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Fischbach, E.; Sparks, E.; Hudson, K.; Lio, S.; Englebretson, E. Consumer Concern and Willingness to Pay for Plastic Alternatives in Food Service. Sustainability 2022, 14, 5992. https://doi.org/10.3390/su14105992
Fischbach E, Sparks E, Hudson K, Lio S, Englebretson E. Consumer Concern and Willingness to Pay for Plastic Alternatives in Food Service. Sustainability. 2022; 14(10):5992. https://doi.org/10.3390/su14105992
Chicago/Turabian StyleFischbach, Emily, Eric Sparks, Kenneth Hudson, Shoon Lio, and Elizabeth Englebretson. 2022. "Consumer Concern and Willingness to Pay for Plastic Alternatives in Food Service" Sustainability 14, no. 10: 5992. https://doi.org/10.3390/su14105992