Meal experience—Core product |
This restaurant has a menu that is easily readable. (0.680) |
This restaurant has a visually attractive menu that reflects the restaurant’s image. (0.769) |
This restaurant has courses that give excellent taste experiences. (0.732) |
This restaurant delivers dishes that are in accordance with the menu and description given from the staff. (0.790) |
This restaurant has dishes that reflect the concept. (0.784) |
Meal experience—Restaurant interior |
This restaurant’s dining area is comfortable and easy to move around in. (0.768) |
This restaurant’s restrooms are thoroughly clean. (0.735) |
This restaurant uses colors, furnishing, art, and cutlery to give a complete impression. (0.741) |
This restaurant’s physical facilities, such as buildings, signs, décor, lighting, and carpeting, are visually appealing. (0.754) |
Meal experience—Restaurant social meeting |
The staff at this restaurant quickly corrects anything that is wrong. (0.780) |
The staff at this restaurant provides prompt and quick service. (0.753) |
The staff at this restaurant makes you feel special. (0.749) |
This restaurant has employees who are polite and show courtesy toward other staff members. (0.729) |
This restaurant has an excellent reputation for providing its service at the time it promises to do so (e.g., drink or food is served at the time promised). (0.735) |
This restaurant has an excellent reputation for insisting on error-free service (e.g., drinks and food are given correctly, no mistakes appear on patron’s bill). (0.744) |
This restaurant has staff who are always willing to help patrons (e.g., willing to hang up their coats, call them a taxi, or help take photographs). (0.695) |
This restaurant’s employees can answer your questions completely. (0.704) |
Meal experience—Company |
This restaurant’s employees make the entire company feel taken care of. (0.752) |
This restaurant is aware of the occasion for the meal. (0.650) |
This restaurant’s personal communicate with the entire company. (0.724) |
Meal experience—Restaurant atmosphere |
This restaurant has the ability to stimulate all senses. (0.800) |
This restaurant atmosphere has the ability to make you feel special. (0.753) |
Meal experience—Management control system |
This restaurant’s personnel who well-trained, competent, and experienced. (0.721) |
This restaurant seems to give employees support so that they can do their job well. (0.707) |
This restaurant seems to have the customer’s best interest at heart. (0.760) |
This restaurant has an optimal order of serving food for customers. (0.756) |
This restaurant is dependable. (0.774) |
Customers can trust employees at this restaurant. (0.780) |
Brand credibility |
This restaurant brand delivers (or would deliver) what it promises. (0.745) |
Service claims from this restaurant brand are believable. (0.745) |
Overtime, my experiences with this restaurant brand led me to expect it to keep its promises. (0.784) |
This restaurant brand is committed to delivering on its claims. (0.746) |
This restaurant brand has a name you can trust. (0.745) |
This restaurant brand has the ability to deliver what it promises. (0.732) |
Brand love |
This is a wonderful restaurant brand. (0.764) |
This restaurant brand makes me feel good. (0.741) |
This restaurant brand is totally awesome. (0.731) |
I have neutral feelings about this restaurant brand. (removed due to low loading, < 0.5) |
This restaurant brand makes me very happy. (0.703) |
I love this restaurant brand! (0.736) |
I have no particular feelings about this restaurant brand. (removed due to low loading, < 0.5) |
This restaurant brand is a pure delight. (0.716) |
I am passionate about this restaurant brand. (0.728) |
Trust in Michelin guide |
I trust the restaurant rated by the Michelin guide. (0.828) |
I trust the promises and assurances given by the Michelin guide. (0.821) |
The Michelin guide gives me confidence to visit luxury restaurants. (0.809) |
Reputation of Michelin guide |
I believe that the Michelin guide has great recognition and prestige. (0.780) |
I think the Michelin guide has a “good name”. (0.709) |
I believe that the Michelin guide has a good reputation. (0.787) |
I think the Michelin guide is one of the most important in fine dining. (0.808) |
Revisit intention |
I intend to visit this restaurant brand in the near future. (0.760) |
The next time I need this kind of service, I will visit the same restaurant brand. (0.714) |
I will continue to be loyal customer for this restaurant brand. (0.820) |
Willingness to pay a premium |
I am willing to pay a premium over competing services to be able to visit this restaurant brand again. (0.802) |
I am willing to pay a lot more to dine at this restaurant brand than dining at other restaurant brands. (0.760) |
I am willing to pay a higher price for this restaurant brand than for other restaurant brands. (0.758) |