Next Article in Journal
Quantifying the Effect of Crown Vertical Position on Individual Tree Competition: Total Overlap Index and Its Application in Sustainable Forest Management
Previous Article in Journal
Does Chinese FDI, Climate Change, and CO2 Emissions Stimulate Agricultural Productivity? An Empirical Evidence from Pakistan
Previous Article in Special Issue
Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide
Open AccessArticle

Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students

1
Department of E-Trade, Keimyung University, Daegu 42601, Korea
2
Department of Distribution Management, Tongmyong University, Busan 48520, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(18), 7497; https://doi.org/10.3390/su12187497
Received: 21 July 2020 / Revised: 5 September 2020 / Accepted: 8 September 2020 / Published: 11 September 2020
The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students. View Full-Text
Keywords: luxury fashion goods; social comparison; shopping enjoyment; fashion lifestyle university students; brand awareness luxury fashion goods; social comparison; shopping enjoyment; fashion lifestyle university students; brand awareness
Show Figures

Figure 1

MDPI and ACS Style

Islam, M.; Singh, B.N. Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students. Sustainability 2020, 12, 7497. https://doi.org/10.3390/su12187497

AMA Style

Islam M, Singh BN. Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students. Sustainability. 2020; 12(18):7497. https://doi.org/10.3390/su12187497

Chicago/Turabian Style

Islam, Maidul; Singh, Bidhanchandra N. 2020. "Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students" Sustainability 12, no. 18: 7497. https://doi.org/10.3390/su12187497

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop