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Article

Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries

1
Creative AR & VR Hub, Faculty of Business & Law, Manchester Metropolitan University, All Saints Building, Manchester M15 6BH, UK
2
School of Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea
3
Smart Tourism Research Center, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea
4
Smart Tourism Education Platform, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(20), 8628; https://doi.org/10.3390/su12208628
Received: 8 September 2020 / Revised: 10 October 2020 / Accepted: 15 October 2020 / Published: 18 October 2020
As a result of interactive and immersive technologies such as augmented reality, almost every service business has changed their ways of engaging with consumers. However, there has been little research on acceptance and use of wearable augmented reality (AR) in interactive services in museums and art galleries. Therefore, the aim of this study was to investigate the causal relationships among customers’ beliefs, evaluation, attitudes, perceived behavior control (time resources), subjective norms, and intentions to use wearable AR and visit a tourist attraction (an art gallery) using the theory of planned behavior. The results showed that time resources affected intention to visit an art gallery, while attitude toward wearable AR had an impact on intention to use wearable AR. Subjective norms were found to predict intentions, and the intention to use wearable AR was found to influence the intention to visit an art gallery. View Full-Text
Keywords: wearable augmented reality; art gallery; interactive services; theory of planned behavior; smart tourism wearable augmented reality; art gallery; interactive services; theory of planned behavior; smart tourism
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MDPI and ACS Style

Jung, T.; tom Dieck, M.C.; Lee, H.; Chung, N. Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries. Sustainability 2020, 12, 8628. https://doi.org/10.3390/su12208628

AMA Style

Jung T, tom Dieck MC, Lee H, Chung N. Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries. Sustainability. 2020; 12(20):8628. https://doi.org/10.3390/su12208628

Chicago/Turabian Style

Jung, Timothy, M. C. tom Dieck, Hyunae Lee, and Namho Chung. 2020. "Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries" Sustainability 12, no. 20: 8628. https://doi.org/10.3390/su12208628

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