Search Results (9)

This research aims to assess consumer attitudes towards purchasing pre-loved luxury fashion items and explore how these attitudes influence their intention to buy such products. Luxury goods consumption is evolving into a multifaceted proposition where customers actively take on new responsibilities. In addition to being purchasers and users, they occasionally turn into luxury brand product dealers. Luxury fashion, which includes more expensive materials, apparel, and frequently new and limited-edition items, is unquestionably stylish. Luxury brands could draw clients and the attention of many audiences, becoming quite prominent, even though luxury fashion only makes up a small portion of the economy compared to other significant businesses. Using a convenience sampling technique, data were collected from 282 individuals in Cairo. The analysis was conducted through SPSS software v2023. Our findings show that consumers’ concerns about the environment have a big influence on their perceived value (PI) of used luxury fashion items, both directly and indirectly through the mediation of their desire for sustainability. Nonetheless, attitude strength has a moderating effect on this association. It is interesting to note that the relationship between environmental concern and sustainability is weakened under the influence of attitude strength. Furthermore, our findings indicate that modest levels of attitude strength make it easy to change how customers’ environmental concerns affect their previously owned luxury fashion items. High-end stores can also fight off counterfeit marketplaces by providing authentication services to consumers of pre-loved luxury clothing. This study emphasizes the role of consumer attitude as a mediator in shaping purchase intentions for pre-loved luxury fashion. However, its focus on one region and cross-sectional data collection presents limitations. Future studies should explore other markets and use longitudinal data for a deeper understanding. This research contributes to the existing literature by offering insights for consumers, marketers, and sellers promoting pre-loved luxury fashion. Full article

As a representative of China’s fashion market, the second-hand luxury market in Shanghai is experiencing significant growth. To deepen the understanding of sustainable fashion consumption, this study adopts grounded theory methodology and utilizes semi-structured interviews with 40 interviewees who have purchased second-hand luxury goods. Through theoretical sampling and step-by-step coding using Nvivo12, a comprehensive model was developed, identifying five main categories of factors influencing consumer purchasing behavior in Shanghai: three external factors—store factors, product factors, and social environments—and two internal factors—benefit cognition and personal factors. Based on these factors, we propose the following managerial implications: managers should explore new digital channels to expand service chains, leveraging celebrity endorsements to promote sustainability initiatives. Additionally, broadening product sourcing channels and establishing a standardized recycling system, while enhancing the management and monitoring of high-risk products, are essential steps. Maintaining competitive pricing, high inventory turnover, and a diverse product range are also critical measures. Furthermore, the government should increase support for second-hand luxury sales in urban commerce, fostering a competitive and sustainable business ecosystem. Full article

This study investigated consumer behaviors in conspicuous omni-signaling—its internal motivations and its consequences on social needs fulfilment and re-consumption intention in the context of luxury fashion. A phenomenon of conspicuous consumption is identified with the consumption and display of conspicuous goods to signal status, wealth, and prestige. Digital development has made conspicuous signaling radically emerge in social media through the posting of photos, videos, or stories of luxury goods. This drives an emerging phenomenon of conspicuous omni-signaling, the use of both offline and online media to signal conspicuous consumption hybridlike. As a new phenomenon, little is known of consumer behaviors related to conspicuous omni-signaling. To facilitate the investigation, an online survey was conducted to collect data from 474 valid respondents across eight cities representing various conspicuous consumption characteristics of Indonesian consumers. Veblen’s conspicuous consumption and Maslow’s hierarchy of needs theories were employed as the main lens for analysis. PLS-SEM technique was employed as the research model uses mixed reflective and formative constructs. WarpPLS 7.0 was then used for data analysis. The results indicated that luxury values and fashion consciousness positively affect conspicuous omni-signaling. This study also found that conspicuous omni-signaling affects conspicuous re-consumption both directly and indirectly through social needs fulfilment. This study contributes to extend the concept of conspicuous offline consumption and conspicuous online consumption to conspicuous omni-signaling. This study also confirms conflicting results in the effect of conspicuous consumption on social needs fulfilment, and conflicting results in the effect of conspicuous consumption on conspicuous re-consumption. Full article

The secondary luxury market is a recent phenomenon attributed to changing consumer beliefs that influence their consumption process. The purpose of this study was to explain consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping. An online survey was created in Qualtrics to collect data. After a preliminary analysis, structural equation modeling was used to conduct a confirmatory factory analysis and to test the hypothesized relationships. The findings revealed that all consumer beliefs, including environmental, frugality, online retailing, and fashion consciousness, positively influenced consumers’ attitudes and subsequent purchase intention for second-hand luxury items from online secondary luxury retailers. This study added to the literature by utilizing the Theory of Planned Behavior framework and incorporating the secondary luxury consumer beliefs. Ultimately, the researchers were able to better understand this online secondary luxury consumer and what influences the consumer to purchase secondary luxury goods from online retailers such as The RealReal. Full article

A novel approach for the deposition of Au-based coatings on NiTi components was proposed to give rise to innovative SMA-based products for the fashion, luxury, and watchmaking fields. Different Au-Cu and Au-Ag-Cu alloys (with confidential compositions within the color designations 2N, 4N, and 5N) were deposited by magnetron sputtering on superelastic and shape-memory NiTi ribbons. After preliminary morphological and microstructural characterizations, the influence of the film deposition on the functional, mechanical, and tribological behavior was deeply investigated. The macroscopic mechanical properties, including the damping, superelastic, and shape recovery characteristics, were not affected since the behavior upon both small and severe deformations was unchanged and the coatings were not damaged. Indeed, both the film adhesion and the precious aspect were maintained. Furthermore, a more detailed surface characterization, through nanoindentation, tribocorrosion, and scratch and wear tests, was performed. This experimental investigation evidenced the ductile behavior of the Au-based films and their good adhesion on NiTi substrates. Moreover, the coatings exhibited a good wear resistance, both in dry conditions and simulated body fluids, which proved to be suitable for fashion and watchmaking fields. Despite slight differences being observed within the films’ responses, all of them could be considered suitable and interesting for the design of smart luxury accessories, proving that the chosen deposition process is sound and reliable for these applications. Full article

The aim of this study is to investigate the influence of different LED colors on leather color shift to prevent misleading purchases. Six light sources consisting of three color temperatures (2700 K, 4000 K, and 6000 K) and two illuminances (750 lux and 1500 lux) were used. Red and brown leathers, common in the luxury goods market, with or without grain, were studied. The colors and patterns resulted in four leather surfaces for a color shift cognition experiment. The results indicated that: (1) Color temperature, illuminance, and leather color significantly affected color shift perception. (2) Two-factor combinations of color temperature and grain as well as color temperature and leather color generated interaction toward color shift. (3) The three-factor combination of color temperature, grain, and leather color also generated interaction toward color shift. The criticalness of factors affecting leather color shift was such that leather color > color temperature > illuminance > grain. The results can serve as references for the luxury goods and fashion industry in the management of retail display illumination and for color control of leather products under different illumination environments, thereby promoting the sustainability of leather product consumption. Full article

The article explores the mechanisms that affect consumers’ interest in luxury clothing innovations. The actual research aims to investigate the effect of status quo and clothing involvement on consumer brand loyalty. More, it was intended to quantify the influence of the level of engagement concerning clothing acquisition and the status quo tendency on the consumers’ level of interest toward innovative luxury fashion products. The models were analyzed through the partial-least square-path modeling method. The results revealed that status quo bias and consumers’ involvement in fashion influence their loyalty to brands and level of innovativeness. The novelty of the present research comes from the analysis of the impact of the status quo manifest variables on consumers’ innovative tendencies. Moreover, it was found that status consumption fully mediates the relationships among the investigated predictors and considered outcome variables. The mediator manifests the highest effect size of all investigated predictors. The actual paper advances research in a direction that was not sufficiently addressed in the past, introducing the status quo construct as the main predictor of peoples’ inclination to be loyal to a brand or to manifest a tendency toward innovativeness. Moreover, the article emphasizes the essential role manifested by social status in foreseeing a behavioral response. Full article

The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students. Full article

The aim of this study is to understand the actual preferences, behaviors, and purchasing decisions of young consumers in the context of sustainability, with an emphasis on luxury products. The primary objective of the research is to determine the impact of ‘sustainable tendencies’ on stimulating the purchase of luxury goods by the Italian Generation Z and Generation Y populations. In addition to examining the intergenerational differences in perception of corporate social responsibility (CSR) and sustainable marketing, the study is aimed at investigating the potential intersection of the consumption of luxury products and the consumption of slow fashion. In particular, through an empirical analysis carried out on a sample of 1314 young consumers in Italy (representing the two generational cohorts), this research provides interesting results which demonstrate the importance of adopting differentiated CSR strategies which are attentive to sustainability based on the demographic characteristics of young consumers of luxury brands. Structural equation modeling is used to analyze and understand the structural relationships between variables. This study thus helps to fill the knowledge gap about the consumption orientation of the younger generations. The results of this study contribute to a growing body of literature on luxury brands and sustainability issues in marketing. Full article